NEW YORK – Author Alice Hoffman has deleted her Twitter account and issued an apology after she used the micro-blogging site to hit back at a critic who gave her latest novel a less than glowing review.
The new amazing viralk video from Nike with an android running on top of the skycrapers and making some huge stunts. Advertiser: Nike Director: Carl Rinsch Animation: Big Lazy Robot Visual Effects. Music: The Prodigy – The Big Gun Down Check also all these cool campaigns for Nike: Outdoor […]
LONDON – Up to 75 staff have been let go from News Corporation’s Fox Interactive Media digital properties, including photo hosting website Photobucket, which is cutting a third of its staff.
NEW YORK (AdAge.com) — Along with all the other ways it's wounded marketers, the global recession is greatly exacerbating the problem of counterfeit products. Citing data from its latest study of the issue, the CMO Council warns that global rings of brand pirates have moved far beyond luxury goods into even the most mundane sort of branded items. Council VP-Operations Liz Miller estimates that U.S. marketers are losing from 5% to 8% of their profits to brand fakers.
MOUNTAIN VIEW, CA – LinkedIn has promoted Jeff Weiner to CEO six months after he joined the professional social site from Yahoo!
LONDON – Yesterday’s Captains, Streetwise Kids and Crash Pad Professionals are among the new consumer profiles to be added to Experian’s widely used Mosaic system.
LONDON – Sense, the UK’s largest deaf blind charity, has launched a social media campaign to raise its profile amongst younger consumers.
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LONDON – ESPN, which last week acquired its first live English Premier League (EPL) TV rights in the UK, has secured its first presence on Freeview and is expected to launch a high- definition version of its soon-to-launch EPL channel on Sky.
LONDON – Supermarket brand Iceland is to sponsor ITV’s I’m A Celebrity… Get Me Out Of Here! for a fourth consecutive year.
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| THE ORIGINAL? Sunday News “the truth behind moon landings, in this week’s edition” – 2005 Agency : WRC Auckland (New Zealand) |
LESS ORIGINAL : King Kong Rent Studios “bigger fakes” – 2006 Source : Cannes Archive Online, Agency : BBDO Stuttgart (Germany) |
| Check out 2 other identical ideas : CLICK HERE
La seconde annonce est le “reflet” exact de la première. Même idée, et (forcément) même photo… |
LONDON – Wieden & Kennedy has unveiled the first glimpses of its window designs for Selfridges, a project it secured in May following a pitch against artists and designers.
LONDON – Expedia.co.uk, the UK’s largest online travel agency, is promoting offers on breaks specifically in the UK, for the first time.
LONDON – Swedish software firm, Global Gaming Factory, has agreed to acquire The Pirate Bay for 60 million Swedish crowns (£4.6m) in a bid to legitimise the illegal file sharing service.
Un impressionnant court-métrage d’animation 3D d’une durée de 8 minutes 50 et intitulé “Alarm”. Dirigé et réalisé par le collectif de créatifs coréens indépendant Mesai et le jeune artiste Moo-hyun Jang. A découvrir en HD dans la suite.
LONDON – The Economist has retained PHD to handle its £3 million media business, following a review that also involved the company’s other specialist incumbent agencies TCS, Kinetic and Paul Gummer Associates.
LONDON – Audi is to roll out its biggest TV campaign of the year focusing on its energy-saving ‘Start-Stop’ vehicle technology.
LONDON – Northern Foods, the UK food manufacturer that produces products such as Goodfella’s Pizza and Fox’s Biscuits, is looking for an agency to handle its consolidated £5 million media planning and buying account.
LONDON – Feminine hygiene brand Lil-lets is backing its launch into the applicator tampon market with an aggressive ad campaign that takes on rival Tampax.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Photographer: Joan Garrigosa
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