Future of Broadcasting: ITV’s Grade praises Digital Britain and top-slicing

LONDON – ITV executive chairman Michael Grade has praised the Digital Britain report for being a “really coherent Government statement” and has called suggestions to top-slice the TV licence fee to part-fund the broadcaster’s future regional news coverage, as “probably the most sensible and practical approach.”

Happy 65th Birthday, Smokey Bear!


Smokey Bear is celebrating his 65th birthday in a series of new PSAs from the U.S. Forest Service and the National Association of State Foresters in conjunction with the Ad Council. The TV, radio, print and online campaign is being launched in time for the July 4 holiday to raise awareness among people lighting campfires and outdoor BBQs and setting off fireworks.

Sarah Illenberger

Voici les intéressants travaux de la directrice artistique allemande Sarah Illenberger en provenance de Berlin. Une mise à jour de son portfolio avec beaucoup d’imagination et une utilisation de nombreux supports. Plus d’images dans la suite.



sara1

sara2

helvetas3

helvetas4

editions

Two-Tone Lipstick – Ciler Erbil Features Flawless Skin Avant-Garde Makeup (GALLERY)

(TrendHunter.com) These killer photographs in Ciler Erbil’s ‘Beauty’ shoot exhibit the perfection that results from well-applied makeup. If the model’s flawless skin in these photos doesn’t grab you, the two-tone lipstick…

RKCR/Y&R scoops GHD global ad account

LONDON – Rainey Kelly Campbell Roalfe/Y&R has been awarded the global advertising account for the hair-styling brand GHD.

Alexander Armstrong signs up for BBC’s Sinclair ZX Spectrum drama

LONDON – The BBC is producing a comedy drama about the race to create a British home computer, which resulted in the creation of the Sinclair ZX Spectrum.

YouTube launches DIY guide for citizen journalists

LONDON – YouTube is launching a Reporter’s Center for citizen journalists, fuelled by recent the civil unrest in Iran, aimed at helping the general public learn more about reporting and breaking news.

TPC secures Jazz FM in regions

LONDON – Jazz FM has appointed ad sales house TPC to handle its regional sales.

Tinker.com to roll out in UK

LONDON – Glam Media, operator of women’s website network Glam.com, is launching an ad-funded micro-blogging network, Tinker.com, in the UK to capitalise on the commercial potential of social network Twitter.

Tolosa to head strategy and business development at MTV International

LONDON – MTV Networks International has appointed Jose Tolosa senior vice-president of strategy and business development.

BlowUp in deal with Plakativ

LONDON – Banner specialist BlowUp has struck a deal with poster contractor Plakativ Media whereby the latter’s sites will be sold by BlowUp.

Avanti counts Setanta losses

LONDON – Avanti Screenmedia is set to lose £5.33m in revenue and £1.06m in net income over the next two years because of the collapse of sports broadcaster Setanta.

Radio Festival: Carter’s switchover plan ambitious, says Davie

LONDON – The Government’s target of achieving digital radio switchover by 2015 is “very ambitious”, according to BBC director of audio Tim Davie.

Rumor – Microsoft Selling Razorfish

for_sale_signOh gossip, the greatest communication tool ever (next to Twitter, of course). But enough about that. You’ll never believe what I just read.

Microsoft may be selling off Razorfish, as reported in The Wall Street Journal. A mere two years after the purchase, rumors are spreading about a sale to WPP. The clues?

  • RF employees have still not been switched over to Microsoft benefits (I know large corporations are slow, but two years?).
  • The RF office in San Francisco was instructed not to order new business cards (how will the employees remember who they are?!).

So, what are we thinking? Are the rumors true?  In any case, MarketWatch did confirm that Morgan Stanley has been hired to find a buyer. Publicis, who supposedly plans to acquire additional digital ad agencies, has been mentioned as a possible candidate.

From the looks of the market, Razorfish is being marketed at about $600-$700 million, which is a drastic loss for Microsoft, which paid roughly $3.5 billion just two years ago.

Microsoft’s economic crisis investment advice: buy high, sell low.

Rena Prizant is a Copywriter, Ad Creative and mammal in the Chicago area, professionally word playing since 2002. Rena writes smart, engaging, dynamic copy for a broad range of mediums and industries; and loves helping start-up’s get their branding feet. Visit www.RenaPrizant.com or Twitter WriteLeft.


Hoedown from Rodeo

Une belle animation en stop-motion par l’étudiant Eleanor Stewart pour sa fin d’année en Communication Visuelle à Glasgow School of Art. Un univers de western, entièrement construit en papier sur les pages d’une partition. Des silhouettes de papier à découvrir daas la suite.



rodeo2

Bande son : “Hoedown” – Rodeo Suite by Aaron Copland.

Hair brand Ghd moves ad account to RKCR/Y&R

LONDON – Ghd, the hair-styling brand, has appointed Rainey Kelly Campbell Roalfe/Y&R to its global advertising business.

Pedigree launches online lead generation Puppy Care campaign

Pedigree, the UK’s leading pet brand, has launched a digital marketing campaign aimed at generating new customer sales.

Fundraising body joins forces with DMA to campaign against Electoral Roll ban

LONDON – Charity body the Institute of Fundraising is joining forces with the Direct Marketing Association to campaign against the abolition of the edited Electoral Roll.

Top 50 Swimwear and Underwear Trends in H1 2009

(TrendHunter.com) Looking for the lastest swimwear or underwear trends? This sizzling hot countdown showcases the most popular swimwear and underwear trends in 2009 so far…

Like all of our reports, this is a crowd-filtered…

What will you do if you win 1 million dollar?

Dreaming about winning at the national lottery is always nice like in this video… Advertiser: the Minnesota State Lottery Agnecy: Fluorescent Hill