Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Advertiser’s Supervisor: Carlos Carvalho
Planner: Marcio Beauclair
Account Manager: Joana Sousa
Account Supervisor: Vera Rhodes
Art Buyer: Sonia Saldanha
Photographer: Krypton Photo (fred Van Zeller)
NEW YORK (AdAge.com) — One of the earliest start-ups to promise an interactive TV experience on the web gave it up today, as Joost announced it will shift from a consumer strategy to licensing its technology to cable, satellite, broadcasters and other video sites.
LONDON – Allianz, the world’s second-biggest insurance company, is to roll out its brand as a consumer proposition in the UK for the first time.
Advertising Agency: Leo Burnett, Lisbon, Portugal
Agency website: http://www.leoburnett.pt/
Executive Creative Director: Chacho Puebla
Art Director: Luciana Cani
Copywriter: Pedro Ribeiro
Illustrator: Bruna Guerreiro
Creative Advisor: Tura
NEW YORK (AdAge.com) — Ken Vargha has quite a marketing resume: In the past 15 years, he has helped promote everything from Pantene shampoo and Maybelline makeup to hair-loss treatment Rogaine and Invisalign braces. Mr. Vargha, now VP-sales and marketing at Alacer Corp., maker of Emergen-C dietary supplements, talked to Ad Age about his personal marketing style, working with a small agency and more.
Honda is out with a seriously yawn-inducing addition to its Dream the Impossible Dream documentary series called Dreams vs. Nightmares.
LONDON – Johnston Press, the regional publisher and owner of the Scotsman newspaper, has been granted a two month extension to renegotiate its debt.
LONDON – Brewer Marston’s is launching a marketing campaign poking fun at Australians ahead of this summer’s Ashes cricket series.
OK so we trashed Gyro Worldwide for changing their name to Quaker City Mercentile but the agency is definitely onto something.
Chris Applebaum is probably best known for the videos he’s done for extra-extra artists like Britney Spears and Rihanna.
LONDON – About 150 Trinity Mirror journalists are to vote on strike action, following claims the publisher is to close several Midlands titles.
LONDON – With the proliferation of Twitter, URL shortening has become an unforeseen goldmine of the digital age, and following Twitter’s recent shift to Bit.ly from Tinyurl.com as its default provider, the company is looking to capitalise on the millions of clicks it processes everyday.
Whoa. It’s Tuesday morning. We love beer and all but we prefer to drink it rather than have it poured over our head
This guy is really good, look at that how he manages to jump on the bus!!!
LONDON – Nearly four in five media planners across Europe want to invest more money in digital, according to a new study.
LONDON – UKTV’s Dave has re-signed its partnership deal with Red Bull X-Fighters for a second year.
Despite issues with its headlights, the Prius is rolling along just fine when it comes to online promotion. Among the many places the vehicle can be seen online, it’s taken over the home page of instant messaging aggregation service Meebo.
LONDON – Commercial radio will recover from the recession as long as consolidation continues and the industry expands beyond the traditional spot ad, according to media analyst and former BBC head of strategy, Mark Oliver.
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