I’m hatin’ it video anti McDonald’s by McCruelty

http://www.McCruelty.com Advertiser: Peta

Re-envisioning Media Agencies at Publicis


NEW YORK (AdAge.com) — What's the future for media agencies in a 2.0 world where marketers communicate directly with their consumers? That was one of the issues Tim Hanlon addressed at the recent Advertising 2.0 conference. He's managing director of VivaKi, the year-old Publicis entity that's an investment arm and think tank for new digital-marketing strategies. It's re-envisioning what a media agency is.

Video: Diet Coke unveils ‘Ugly Betty’ puppet for Channel 4 sponsorship idents

LONDON – Diet Coke has created a series of idents to support its sponsorship of Series 3 of US comedy Ugly Betty on Channel 4 and E4.

CSI finale outshone by BBC One’s Waking the Dead repeat

LONDON – ‘Waking the Dead’ pulled in 3.4m viewers for BBC One last night, beating the season finale of Five’s ‘CSI: Crime Scene Investigation’, according to unofficial overnight figures.

JCDecaux launches nine new London-targeted packages

LONDON – Outdoor media owner JCDecaux has launched nine new packs for advertisers and agencies wanting to target London commuters, including a Domination network on Tottenham Court Road, which includes weblink.

WAN and Ifra publishing associations set to merge this week

LONDON – The merger between the World Association of Newspapers and Ifra, the two primary publishing associations, is expected to be confirmed this week with the new unified entity called The World Association of Newspapers and News Publishers.

Under Le Louvre

La soirée Fubiz : Wake Me Up est organisée à l’occasion d’Under Le Louvre, un événement d’un nouveau genre. Entre salon et festival, entre professionnel et grand public, il s’agit d’une manifestation autour de la mode qui présente tous les secteurs de la création.

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Collections exclusives ou inédites, shows et concerts, vous pourrez participer les 26, 27 et 28 juin à l’événement qui bouscule beaucoup de codes.

Site et réservation en ligne.

Amnesty International anti-torture film features ‘waterboarding’

LONDON – Amnesty International is to send a hard-hitting anti-torture film, ‘Defy Them’, to its members this week.

The Youtube Climate Thermometer! (Interacting video)

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Hovis appoints Agency Republic as first single digital agency

LONDON – Premier Foods has appointed Agency Republic to manage digital communications for Hovis following a competitive pitch.

Vodafone hosts competition to give volunteers £45,000 to work overseas

LONDON – The Vodafone Foundation has launched a competition offering eight successful applicants the chance to work on overseas projects for a UK charity of their choice.

Traders monitor Twitter for market fluctuations

LONDON – Traders are now able to monitor Twitter for information that could cause fluctuations in share prices alongside more usual news sources such as Bloomberg.

WPP agencies to link with Microsoft for online brand-building study

LONDON – WPP Group, parent to media agency networks MediaCom, Mindshare, Mediaedge:cia and Maxus, is joining forces with Microsoft to explore the dynamics between search engine marketing and brand building.

Heinz launches BBQ competition for sauce range

LONDON – Heinz is set to launch a promotional campaign around its sauce range tying the products into the summer BBQ season.

Dell Computers: Treats (Lollipop)

Credits:
Client: Dell
Agency: Mother New York
Production Company: unknown
Director(s): Traktor
Creatives: Tim Maurice-Jones (DoP)
The Mill (Post production)
Linus Karlsson #038; Paul Malmstrom (Creative Director)
Mat Driscoll (Art Director)
Greg Hunter (Copywriter)
Avi Oron (Editor)
Emma Starzacher (Agency Producer)
Country: United States of America
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FIAT: Panda, Penguins, Walrus

fiat_panda

fiat_penguins

fiat_walrus

Advertising Agency: MARCEL PARIS, FRANCE
Chief Creative Officer: Frederic Temin/Anne De Maupeou
Copywriter: Eric Jannon
Advertiser’s Supervisor: Olivier François/Arnaud Belloni/Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographer: Ebo Fraterman/Roman Schwienbacher
Other Credits: Digital Artwork: Le Moulin De Docs

Nokia 5800 viral – Cover to cover

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IKEA Storage Solutions: Toybeast, Clothesbeast, Bookbeast

ikea_storage1

ikea_storage2

ikeabeast3

Advertising Agency: DDB GERMANY DÜSSELDORF, GERMANY
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Director: Alexander Reiss/Oliver Kapusta
Copywriter: Dan Strasser
Account Supervisor: Stephen Kimpel
Art Buyer: Anette Gruetter
Art Director: Dan Strasser/Danilo Farah
Photographer: Hans Stark
Other Credits: Postproduction: The Orange Apple

GLOBAL COALITION FOR PEACE: MISSILES

missiles

tank

grenade

Advertising Agency: BIG ANT INTERNATIONAL New York, USA
Creative Director: Alfred Sewon Park
Copywriter: William Tran/Francisco Hui

HUAWEI WATERPROOF MOBILE: COFFEE

mobile

Advertising Agency: GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou, CHINA
Executive Creative Director: Stephen Mui
Creative Director: Dai Guo/Zhihui Tan
Copywriter: Dai Guo
Art Director: Zhihui Tan