Advertising Agency: Callegari Berville Grey, Paris, France
Chief Creative Officer: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Cédric Auzannet
Copywriter: Benjamin Dessagne
3D: Walee, Mickaêl Beaumarchais
Retoucher: Frederic Perrot
LONDON – The London Eye could fill the sponsorship gap left by British Airways by bringing in either Samsung or Panasonic, according to a report.
LONDON – Christian Slater stars in the latest TV ad for PC World – but were the public starstruck by M&C Saatchi’s new spot?
cardsofchange.com is a website where you can upload your recycled business cards after being made redundant. I have selected for you some example from former employees in famous agencies as BBDO, DDB, Duval Guillaume, JWT, Lowe, McCann Erickson, Ogilvy, Publicis and TBWA.
“Being overweight makes it harder. Get in shape.”
Advertising Agency: PragmaDDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Aldo Silva, Carlos Fernandez
Photographers: Ricardo Montoya, Alex Freundt
James Datz est un illustrateur New-Yorkais au style rétro et décalé. Ses sérigraphies ont des allures simplistes mais sont toujours réalisées avec une grande attention. Il créé un véritable univers, notamment en utilisant des éléments récurrents comme une moustache.
click here to learn what is the worldwide bloggers tour Week 22 Country, City: Israel, Tel Aviv Name of the blogger: Nancy Shapira-Aronovic 3 words about the blogger: Global Marketing Consultant Blog: Postioning Power 3 words about this blog: Marketing, Analyst/Public Relations Favourite […]
A research study was sanctioned late last year regarding the “crisis” in advertising. With the invention of the DVR, were consumers still viewing television? Was word-of-mouth the only advertising that worked? What unforeseen problems would crop up when the newspapers went out of business? Were we, unknowingly, the last defenders of Babylon?
The Wharton School, in cooperation with the Advertising Research Foundation (ARF), launched an exhaustive study that culminated in 21 papers that will be published in the ARF Journal in June 2009. The study, aptly named “The Future of Advertising Project,” was launched to refute what ARF Chief Research Officer called:
“a lot of mythology from an echo chamber I was hearing about how TV isn’t working because of DVRs and the Long Tail and declining audiences” when he assumed his post last year. “It just sounded like a lot of assumption without being factually informed,” he said.
The collected research does bear some bad news, one nugget being that “empirically.” TV advertising is a loss for most companies. In contradiction, the study also shows that TV performs at the same or higher levels, than it did ten years ago for the heavy TV spenders. Other learning’s include the fact that 22% of word-of-mouth marketing stems from traditional advertising, DVRs have little impact in regard to ad recall or brand favorability, and that magazines are more effective than TV commercials and online ads at creating “intent to purchase.”
The main item the initial studies uncovered is that more research is necessary, especially in the face of rapidly growing social networks. Yoram “Jerry” Wind, Lauder Professor of Marketing at Wharton, stated “The major concern about the decreased impact of TV advertising is not founded,” he said. “TV is still very effective. At the same time, there are a lot of things we don’t know.”
With that, it does not seem that we know significantly more today with research, than we did yesterday without research. Check back later, hopefully we’ll have something for you…
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
Advertising Agency: Scholz&Friends, Berlin, Germany
Creative Director: Oliver Handlos
Art Director: Michael Hess
Copywriter: Felix Fenz
Photographers: Piet Truhlar, Michael Hess
Released: December 2008
And the award for the Most Bitterly Ironic Media Award goes to … the Fred Dressler Lifetime Achievement Award, to be bestowed upon Arianna Huffington by Syracuse University's S.I. Newhouse School of Public Communications at the upcoming Mirror Awards luncheon in Manhattan. Congratulations, Arianna! Now please excuse me as I crawl under my desk and curl into the fetal position.
Barack Obama won the election based on his promise of meaningful change, yet his own regulatory agencies are stuck in the Dark Ages. And we'll continue to spend billions on drugs that promise more than they deliver, are based on often shoddy research and have unknown side effects that could be worse than what they're supposed to cure. I fear that this resistance to change has infiltrated our whole society. Everywhere you look you see a relentless rallying around the status quo.
When the marketplace changes, and it always does, it's critical to remain relevant and customer-focused. Innovation is essential, particularly these days.
NEW YORK (AdAge.com) — Twenty-seven years after the death of the legendary adman and DDB founder, the agency's former PR director has quietly self-published a 200-page tell-all, "Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising," that shatters the image of Mr. Bernbach as masterful copywriter and confident ad titan.
CEOs and CMOs realize the marketing environment has changed so profoundly that their current organization may be inadequate.
NEW YORK (AdAge.com) — In an interview with Ad Age, T.J. Whalen, VP-marketing at Green Mountain Coffee Roasters, discussed his strategy to stand out with a budget dwarfed by competitors, the retail channel that has been most affected by the recession, and why he welcomes competition in the sustainability space.
NEW YORK (AdAge.com) — Forget checking the weather or finding the nearest pizza joint; very soon you'll be keeping tabs on your glucose level and blood pressure with your iPhone. That's right, Apple's skyrocketing cellphone is set to become an important, and potentially huge, marketing battleground for Big Pharma.
NEW YORK (AdAge.com) — When Microsoft CEO Steve Ballmer announced Bing, his company's new search engine, last week, it was greeted with the kind of press coverage most internet upstarts can only dream of. The trouble, though, was that for most people, Bing didn't exist.
CHICAGO (AdAge.com) — Twitter users who opt to follow the online musings of Anheuser-Busch's Michelob may be surprised to receive a quick direct-message inquiry from the beer brand asking if they're of legal drinking age.
NEW YORK (AdAge.com) — Over at CBS, offbeat is off the schedule. In the past few years, CBS has used upfront week to unveil something a little off-kilter, experimental or quirky. Next season, however, is very reassuring — and it's all very deliberate, part of a must-win formula that ad buyers and Wall Street analysts attribute not only to the network's entertainment executives but also to CBS Corp. Chief Executive Leslie Moonves.
Agency: 1pointsize, Chennai, India
Executive Creative Director / Photographer: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Shanmugha Vel
Copywriter: E. Prakash
Beissel makes needles for the industrial and home sewing segments.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
