Really nice wrapping campaign in the bathroom for Land Rover.
They have sticking the mirror for you to have the feeling to be behing the wheel of a SUV in the jungle.
The pissoir is decorated as a tree (great idea)!
Another cool advertising idea with a mirror.
[…]
To promote Scotts Songbird Selections Wild Bird Food, ML Rogers/NY appeals to the mildly creepy bird-watcher hidden in all (?) of us.
Advertising Agency: Grey Worldwide, Frankfurt, Germany
Creative Director: Tim Jacobs
Art Directors: Katja Klodt-Bussmann, Peter Schönwandt
Copywriter: Christoph Pfeffer
Photographer: Thomas Balzer
Other additional credits: mo postproduction GmbH, Meike Wittenstein
Advertising Agency : Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Garry Simpson
Account Supervisor: Elie Sic-Sic
Advertiser’s Supervisor: Dominique Ditte
Account Manager: Julie Goutheraud
“Host a show from home.”
Advertising Agency: Bates 141, Calcutta, India
Executive Creative Directors: Anurag Hira, Souvik Misra
Creative Director / Copywriter: Arjun Mukherjee
Art Director: Diptanshu Roy
Photographer: Sanjib Ghosh
Advertising Agency: Rivas Herrera/Y&R, Quito, Ecuador
Creative Directors: Marco Salvador, Carlos Mera
Art Director: Marco Salvador
Copywriter: Carlos Mera
Photographer: Marco Andino
“Birdhouse” is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.
Une campagne impactante pour l’association Salvador luttant contre les dangers de l’alcool, réalisée par l’agence de communication Fischer Portugal. Une baseline “Alcohol is Stronger than You Think” déclinés sur 3 visuels, disponible en haut format dans la suite.
Via [Dubai Lynx]
(TrendHunter.com) In the Spring/Summer 2009 campaign for French Connection (FCUK), male model Tyson Ballou gets stepped on by Danijela Dimitrovska.
This isnt the first time that Tyson Ballou has been beaten up in a fashion…
(TrendHunter.com) I’m loving this growing trend of stars going sans makeup and Photoshop in high-profile magazines. It sends a great message to their young fans.
This is particularly the case in the new issue of People…
It's sweet, really, that venture capitalists have ponied up millions so that we can all keep tweeting. It's also more than a bit scary
The good news is that cable TV shows like "Mad Men" have raised the profile of ad agencies among the general public. The bad news is that such programs have made ad agencies easier to blame for some of the sins of the world.
SAN FRANCISCO (AdAge.com) — Trading in golf bags for hashtags, the 4A's continued its march into the present with this year's leadership conference — a confab that, despite some shortcomings, showed ad agencies' main trade group is making good on its promise to get with the digital reality.
NEW YORK (AdAge.com) — In these tough economic times, chief marketing officers are keeping their heads down, focused on meeting the short-term demands of the job. But are they kidding themselves by thinking that when the recession subsides, they'll be able to jump right back in the game after having shelved long-term plans?
It's common practice nowadays for marketing activity to focus primarily on achieving "soft" intermediate consumer objectives, such as brand or campaign awareness. But our analysis of 880 case studies reveals an inconvenient truth when it comes to setting marketing objectives: The failure to set clear (ideally quantified) business objectives (such as a profit target or share growth) is bad for brands.
NEW YORK (AdAge.com) — In an environment where major marketers are slashing budgets, Dr Pepper Snapple is betting on the opposite approach. The beverage company plans to increase its $360 million marketing budget by a mid-single digit percent in the first half, possibly more in the second half. Exec VP-Marketing Jim Trebilcock talked about Dr Pepper's expansion at McDonald's, his rivals' upbeat campaigns and why it's not so bad to be in the soft-drink business.
NEW YORK (AdAge.com) — Jackie Bird, a high-profile U.S. Hispanic-ad-agency exec for the past 20 years, is returning to the industry with an agency called Redbean Society that will target Latinas.
NEW YORK (AdAge.com) — Tecate, which focuses all its U.S. marketing efforts and ad dollars on Hispanics, is the beer for Mexican immigrants. Segmenting that group further, the company launched a beer for the next generation, Tecate Light.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
