May
12
Sky criticises BBC’s handling of Project Canvas
Posted in: UncategorizedLONDON – BSkyB has criticised the BBC’s Project Canvas, saying its proposals are not clear.
May
12
Literary classics given Twitter treatment
Posted in: UncategorizedLONDON – Literary classics from Samuel Beckett, Charles Dickens and Jane Austen have gotten the 140-character Twitter treatment in a new “survival guide” for the microblogging website being published this week.
May
12
Ducolax Manhole
Posted in: Uncategorized
I am sensing an award in Kannes 
Credits:
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
3D: Baptiste Masse – Mécanique Générale
May
12
Wave 2009 | Voyage Brainstorm #9
Posted in: Uncategorized
Depois da premiação no FIAP, a ação realizada pela Volkswagen aqui no Brainstorm #9, em novembro do ano passado, levou Prata na categoria Cyber do Wave Festival 2009.
Bacana, não? Dá uma olhada no vídeo-case para relembrar, ou então acesse o post original
May
12
Global Radio reveals ad revenue fall
Posted in: UncategorizedLONDON – Global Radio’s ad revenue plunged by almost one-fifth during the last financial year, although the company said profits had held steady at around £30m.
May
12
N.Y. Production Studio Designs in Green
Posted in: Uncategorized
May
12
Ad2One secures Rough Guides
Posted in: UncategorizedLONDON – Digital sales agency Ad2One has won the account to sell Rough Guides and Dorling Kindersley Eyewitness Travel’s online inventory following the loss of its 10-year UK account with rival travel publisher Lonely Planet.
May
12
MVi to promote Hastings Direct
Posted in: UncategorizedLONDON – Hastings Direct.com, the insurance provider, has appointed Manchester-based MediaVest’s digital division, MVi, to manage its search engine optimisation requirements.
May
12
BSkyB attacks Project Canvas
Posted in: UncategorizedLONDON – BSkyB’s submission to the BBC Trust’s consultation on Project Canvas, the proposed video-on-demand joint venture between the BBC, BT and ITV, will attack the project saying that there is insufficient justification for it.
May
12
Former creative chief John Withers dies aged 79
Posted in: UncategorizedLONDON – John Withers, the former creative director credited with helping change the face of British advertising, has died aged 79 after a long illness.
May
12
Nike | Most Valuable Puppets
Posted in: UncategorizedA Nike transformou Kobe Bryant e LeBron James em bonecos, marcando a troca de bastão do título de MVP (jogador mais valioso da temporada). Portanto, “Most Valuable Player” virou, é claro, “Most Valuable Puppets”
O filme brinca com a empolgação e o ritual do giz de Lebron James (que você viu nesse outro comercial). Diverte, e certamente outros jogadores merecem suas versões de pano. A Nike Futebol, por exemplo, poderia aproveitar a deixa do pessoal do basquete.
| Via Hyperbeast
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
May
12
Jarvis Cocker streams album for free in Guardian tie-up
Posted in: UncategorizedLONDON – Former Pulp frontman Jarvis Cocker is promoting his new solo effort ‘Further Complications’ by streaming it for free on the Guardian website a week ahead of its official release.
May
12
Cast your final vote for Marketer of the Year
Posted in: UncategorizedLONDON – Marketers from News International, Kimberly-Clark and More Th>n are vying for the title of Marketer of the Year. The three finalists were chosen from a shortlist of 16 after a vote by Marketing readers.
May
12
Pernod Ricard awards Plymouth gin account to Publicis
Posted in: UncategorizedLONDON – Wine and spirits group Pernod Ricard has appointed Publicis to reposition its Plymouth Gin brand and create a fresh ad strategy for the range.
May
12
New Nokia Phone App as TV Script Writer
Posted in: Uncategorized
NEW YORK (AdAge.com) — "Heroes" creator and executive producer Tim Kring believes mobile phone apps provide powerful new tools for TV writers of the digital age. At Ad Age's recent Digital Conference, he discussed the "Heroes" mobile phone applications that will soon be released as part of Nokia's new Ovi apps store. The phone software enables viewers to interact in new ways with "Heroes" content from their handsets. Kring said he expects waves of real-time phone feedback to alter the direction of the plotline and programs.
May
12
DCSF annual adspend drops in 2009
Posted in: UncategorizedLONDON – The Department for Children, Schools and Families spent £6.04 million on advertising In the 12 months to April 2009, compared with £8.52 million for the same time period the year before.
May
12
Holland & Barrett says goodbye to ad characters and refocuses on price
Posted in: UncategorizedLONDON – Avid TV watchers may have noticed recently that Holland & Barrett has dropped its Mr Holland & Mr Barrett characters from its TV advertising.
May
12
Global Radio declares steady profit despite auditor’s warning
Posted in: UncategorizedLONDON – Global Radio, the owner of Heart and Classic FM, has said its underlying profits remained steady at £31 million in the year to March 2009, even though the private company received an auditor’s warning over its accounts.
May
12
Prison radio station conquers Sony Radio Awards
Posted in: UncategorizedLONDON – Radio 1, the multiple Sony Radio Academy award-winning station, failed to secure any awards at this year’s ceremony, hosted last night at the Grosvenor House Hotel.
May
12
European vote requires that ads for energy-consuming products carry efficiency information
Posted in: UncategorizedLONDON – Advertisers and publishers have roundly condemned the European Parliament voting through a directive that requires energy-consumption information to be included in ads for energy-related products.
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