May
13
Indie Shops Give Clients One Less Earnings Report to Worry About
Posted in: Uncategorized
Independent agencies are not subject to the same deadlines and profit pressures that their publicly traded counterparts in advertising face.
May
13
Major US newspaper group to charge for content
Posted in: UncategorizedNEW YORK – One of the largest newspaper groups in the US, MediaNews Group, will stop putting all of the content from its newspapers online and begin charging for content.
May
13
Government names Andrew Stott director of digital engagement
Posted in: UncategorizedLONDON – The Cabinet Office has appointed Andrew Stott, currently the Government’s deputy chief information officer, to the new role of director of digital engagement, as the Government attempts to better engage with people online.
May
13
Miracle Whip Brings the, Uh, Zing.
Posted in: Uncategorized
Here’s a brand we haven’t thought of in awhile: Miracle Whip. (That stuff still exists? YES! And the packaging ain’t changed a bit.)
May
13
Please Let This Be the Last Time We Have to Define ‘Viral’
Posted in: Uncategorized
This is not a viral. Viral is a result.
May
13
Government reveals plans for 10,000 new jobs in the creative industries
Posted in: UncategorizedLONDON – The Government has outlined plans to create up to 10,000 jobs for young people across the creative industries as part of its £1.1bn cash injection into the sector, announced in last month’s Budget.
May
13
BBC and Channel 4 partnership can generate £200m profit, says Worldwide chief
Posted in: UncategorizedLONDON – The planned joint venture between BBC Worldwide and Channel 4 – which aims to help address the latter’s £150m funding gap – will generate annual turnover of £800m and a profit of £200m, BBC Worldwide chief executive John Smith said today.
May
13
BlogTube
Posted in: UncategorizedThis post is not available in your country.
Esse é um post-protesto, contra essa praga do geoblocking na internet.
Idéia do Fabu. Quem quiser usar, pegue o código no Nerdcore.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
May
13
NME Radio launches on DAB in London
Posted in: UncategorizedLONDON – IPC-owned NME Radio launched on DAB radio in London today (13 May).
May
13
Decca Records to debut ads on Sky Anytime VoD service
Posted in: UncategorizedLONDON – Sky Media has brokered a five-figure deal with Universal Music UK’s division, Decca Records, through which the label becomes the first music company to advertise on the Sky Anytime VoD service.
May
13
Absolut reúne sites e blogs relevantes
Posted in: Uncategorized
Cada vez mais vinculada à vanguarda e o público “in”, vide sua campanha atual no Brasil (aqui), a Absolut da Espanha está reunindo uma rede de sites e blogs considerados relevantes para facilitar a busca de conteúdo novo e sempre atual por parte dos internautas. Por enquanto, a Absolut escolheu 14 sites/blogs europeus, distintos e de diversas categorias: arte, design, moda, música, tecnologia e tendências em geral.
O direcionamento para todos estes sites/blogs foi colocado num único espaço. E segundo uma consultoria de Barcelona, o intuito chave desta ação é tornar os consumidores de Absolut os mais antenados do mundo. Bem a cara da Absolut, mesmo!
:: Dica do meu amigo Rick Vieira
May
13
Fortune Street hires creative director
Posted in: UncategorizedLONDON – Fortune Street, the design and brand consultancy, has appointed design consultant Debrah Smith as creative director.
May
13
Benadryl: War
Posted in: UncategorizedAdvertising Agency: JWT, London, UK
Creative Director: Russell Ramsey
Art Director: Andy Smith
Copywriter: Ryan Lawson
TV Producer: Anna Church
Planner (creative agency): Ian MacDonald
Account Director: Will Kirkpatrick
Aired: May 2009
May
13
Reebok targets trainer addicts with iPhone app
Posted in: UncategorizedLONDON – Reebok has launched an iPhone app that allows users to customise and purchase a pair of trainers through their mobile phones.
May
13
Tesco pulls ads from Facebook
Posted in: UncategorizedLONDON – Tesco has become the latest brand to remove its advertising from Facebook group pages in response to a report that the supermarket’s ads were appearing alongside far-right political content.
May
13
Uma alfinetada diferente da Microsoft na Apple
Posted in: Uncategorized
Depois de iniciarem a batalha contra a “coolzice” da Apple, a Crispin Porter + Bogusky e a Microsoft resolveram também começar uma guerra de preços contra a empresa de Steve Jobs.
A nova campanha, fundamentada na web, foi desenvolvida para promover os benefícios “financeiros”do Zune Media Player, o concorrente direto do iPod, e do Zune Pass, o equivalente ao iTunes da Apple.
Em um vídeo colocado no site www.zunepass.com, o planejador financeiro e ex-estrela de reality show Wes Moss afirma que, para preencher um iPod de 120GB, teria que ser desembolsado USD30 mil com gastos no iTunes. Em contrapartida, Moss diz que com o serviço ilimitado de música do Zune, o Zune Pass, o cliente pagaria apenas USD14,99 por mês – um gasto muito menor, e sem a preocupação na quantidade de músicas adquiridas.
Anúncios no MySpace e até no Hulu fortalecem o impacto dessa campanha, que inclui, ainda, um channel no YT onde o vídeo de Wes Moss foi colocado.
Abaixo você também pode conferir o vídeo (testemunhal):
:: Via Adweek
May
13
Potential of full service email offering persuades Lyris to acquire UK reseller
Posted in: UncategorizedLONDON – US online marketing provider Lyris has taken over its UK reseller and entrusted its former owner Andrew Robinson with extending its full service email offering to non-UK clients.
May
13
The Media Week podcast – Evening Standard relaunch, Trinity Mirror results and Rajar analysis
Posted in: UncategorizedThe new-look London Evening Standard, results from Trinity Mirror and Johnston Press and analysis of the recent Rajar figures with Media Week’s Steve Barrett, John Reynolds and Maisie McCabe in the Media Week podcast.
May
13
Volkswagen named Cannes Lions Advertiser of the Year
Posted in: UncategorizedLONDON – Volkswagen will be awarded the Advertiser of the Year prize at this summer’s Cannes Lions International Advertising Festival.
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