LONDON – ‘Britain’s Got Talent’ pulled in 11.8m viewers on Sunday night as global sensation Susan Boyle secured a place in next weekend’s grand final, according to unofficial overnight figures.
LONDON – Ogilvy & Mather Worldwide is launching a new agency brand called OgilvyEarth, which will specialise in issues relating to sustainability.
LONDON – Sony Ericsson has signed up indie-pop band Friendly Fires to its first ‘Pitch Black’ gig, part of its new Entertainment Unlimited consumer proposition.
LONDON – Conservative Party leader David Cameron is continuing to use social media for campaigning purposes by opening himself up to questions through Twitter and a specially-built blogging site.
LONDON – Roadside restaurant chain Little Chef is reportedly planning to roll out Michelin-starred chef Heston Blumenthal’s trial menu across all of its UK outlets.
LONDON – Global Radio has relaunched its national chart show as an interactive programme that takes real-time account of online downloads.
Tobias Rehberger takes history backwards. In 1999, the artist embarked on a project that saw him sending simple sketches, composed essentially from memory, of iconic cars such as a Porsche 911 and a McLaren F1 to a workshop in Thailand continue
LONDON – Virgin Atlantic has announced a rise in pre-tax profits amid what the company describes as its ‘toughest ever trading conditions’.
LONDON – CHI’s latest ad features a cowboy riding rodeo on an outsized pheasant – but what did members of the public make of it?
LONDON – Broadband company Tiscali has forged a new partnership with Yell.com, the online business directory from Yellow Pages under which the tiscali.co.uk portal will let people be able to search Yell’s business listings.
Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called “Shinin’ Down”, which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.
Advertising Agency: DDB, Brazil
Executive Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Creative Directors: Julio Andery, Rodolfo Sampaio
Copywriters: Arício Fortes, Rodolfo Sampaio
Art Directors: Benjamin Yung Jr, Liliana Mafra
Photographer: Rodrigo Ribeiro
Art Buyer: Carolina Galastri
Account Supervisor: Ana Paula Grassmann
Advertiser’s Supervisor: Heloisa Helena de Oliveira
Producer: Margarida Flores e Filmes
LONDON – Play.com is to be the exclusive headline sponsor of Take That’s forthcoming The Circus Live tour, which starts on 5 June in Sunderland and finishes at London’s Wembley Stadium.
“The big, fat, silver torpedo that is the Chipotle burrito is as iconic (in this city, anyway) as an Absolut bottle or a Converse shoe,” lauds the Denver Egotist, bringing to mind billboards that have taken us by surprise more than once.
Prévu à la commercialisation en 2011, ce concept de voitures électriques issu d’une coopération franco-suisse, a été réalisé par une équipe d’étudiants de l’école de design de Valenciennes. Un prototype à châssis carbone au look très futuriste. Plus d’images dans la suite.
(TrendHunter.com) Miles Aldridge is known for his extreme color saturated fashion photography. His work shows great originality and clever art direction. These editorials could be a tribute to Andy Warhol’s art and fashion,…
Who reads VIP knows the way. Fashion, pop culture, tips and everything else a man needs to get lucky.
Credits:
Agency: MatosGrey, Sao Paulo, Brazil
Creative Director: Silvio Matos, Guy Costa, Leandro Castilho
Art Director: Andre Sallowicz
Copywriter: Filipe Medici
Illustrator: Burti HD
Photographer: Marcio Sallowicz
(TrendHunter.com) Hollywood star Jessica Biel is the cover girl of the June 2009 issue of Allure magazine.
The Jessica Biel cover shoot, by photographer Michael Thompson, takes place in an unusual setting: a four-story…
NEW YORK (AdAge.com) — It's one thing to debate the potential power of social-media marketing to influence product sales but quite another to watch a social-media project actually create a popular new product. In his keynote address at the Interactive Advertising Bureau's Social Media Conference last week, Forrester Research's Josh Bernoff explained how Del Monte Foods did that very thing in just six weeks.
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| THE ORIGINAL? Ziploc bags – 2003 Source : Cannes Archive Online Agency : IDB/FCB, Santiago (Chile) |
LESS ORIGINAL : Glad Wrap “Keep it fresh” – 2009 Source : Adsoftheworld Agency : DDB (South Africa) |
| On ne sait pas si l’idée originale a été enfermée dans un sac congélation, mais elle a été très bien conservée! (Un exemple paru d’abord dans CB News magazine N°1015) |
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