NEW YORK (AdAge.com) — Microsoft has awarded its U.S. mobile-communications business to longtime agency partner Waggener Edstrom, which will partner on the account with Seattle-based marketing and communications firm Wexley School for Girls.
Inspired by Burt Reynolds (how could you not be?), copywriter Lawson Clarke hopes baring his, uh, soul will compel iffy agencies to give him a shot.
(TrendHunter.com) Rock Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld.
Even though…
RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival.
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THE ORIGINAL? Heinz Tomato Ketchup – 1999 Source : Cannes Lions Archive. Agency : Young & Rubicam (Israel) |
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LESS ORIGINAL Burger King – 2008 Agency : Young & Rubicam (New Zealand) |
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LESS ORIGINAL Mo’Men – 2008 Source : Adsoftheworld, Agency : Strategies, Cairo (Egypt) |
On May 4, Heavy.com will launch the Massive Mating Game, a Twitter-based dating contest.
MINNEAPOLIS (AdAge.com) — Even though the season finale of "Private Practice" underdelivered its recent Thursday-night original-episode average by 10% in the ad-centric 18-to-49 demographic, it may have been the series finale had ABC not preformed an emergency time-period transplant. But by pairing it with "Grey's Anatomy," the hit drama that spawned the "Private Practice" spinoff, ABC goosed ratings 44%.
LONDON – The direct marketing agency Stephens Francis Whitson has appointed Helena Wood and Isabelle O’Sullivan as senior planners.
LONDON – The direct marketing agency Stephen Francis Whitson has appointed Helena Wood and Isabelle O’Sullivan as senior planners.
LONDON – Rainey Kelly Campbell Roalfe/Y&R has snatched the £8 million Bank of Scotland ad account from the Edinburgh-based agency Newhaven without a pitch, in the wake of the merger of Lloyds TSB and HBOS.
Thank you, ShaveWet. We were beginning to think sex had stopped selling.
LONDON – Virgin Media is to become the first TV platform to make BBC iPlayer content available in high definition.
Coup de coeur pour le portfolio du photographe chinois Quentin Shih, et plus particulièrement la série “The Stranger In The Glass Box”. Ces clichés ont été réalisés pour Dior à l’occasion d’une exposition présentant les artistes contemporains chinois.
LONDON – Ruby, the digital arm of The Red Brick Road, has won the integrated advertising and media planning account for St Pancras International.
LONDON – Sports broadcaster Setanta has secured the rights for four motor racing events including the FIA GT Championship, the GP2 series, the Superleague Formula and the DTM series.
Na última quarta feira, durante o horário do almoço, os moradores de Toronto e Vancouver, no Canadá, foram surpreendidos com uma centena de jumping balls espalhadas pelas principais ruas e avenidas da região central de cada cidade.
Inusitadamente, os pedestres desavisados se empolgaram e montaram sobre as bolas saltitantes (veja aqui). Alguns convidados, vestidos a caráter, também percorriam as ruas para incentivar e chamar a atenção dos canadenses.
Stunt marketing de primeira, essa ação aconteceu, principalmente, para dar um gás na campanha “Make your world go rounder” que promove novos sabores de Mentos Gum, e seu novo hotsite promocional que irá distribuir prêmios em dinheiro aos canadenses.
O hotiste é uma espécie de “share your ideas”, muito comum, ultimamente. Lá, os canadenses terão que dizer, em até 100 caracteres, o que deve ser feito para tornar o mundo mais redondo. Aqueles que escreverem as duas respostas mais criativas e divertidas levam CAD$5 mil. O resultado deve sair em breve, assim que o verão chegar.
Participantes e curiosos podem acompanhar o andamento da promo e a repercussão do stunt no Facebook, Twitter, Youtube e também no Flickr.
LONDON – Dairy brand Rachel’s is relaunching its packaging but has said that reports indicating it is dropping the word “organic” from its products are untrue.
NEW YORK (AdAge.com) — Univision is hoping its message "Still growing!" will stand out in a U.S. ad market still mired in recession.
LONDON – InBev UK is launching the second burst of support for Stella Artois 4% with a new TV and outdoor ad campaign, created by Mother.
LONDON – Sky has appointed British Airways’ David Murdin to the new role of director of sports and marketing, as it continues to push the quality of its content.
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