Hasta La Creative!

If Google does acquire Twitter, what does this mean for all parties involved? We see it as the best possible scenario.

LONDON – News International’s free newspaper, thelondonpaper, is launching its first major music event in September.

It's no secret that broadcast networks are facing big challenges thanks to the one-two punch of a broad range of emerging digital-media venues and a sagging economy. If you're a company whose main thrust is cable, this is a good year to throw a few sharp elbows. And so the executives at Discovery Communications did, with President-Ad Sales Joe Abruzzese pointing out that a marketer could buy time on four of his networks during prime time for the same amount spent on a single broadcast network.

LONDON – The Royal Mail has launched Data Sure, a tool giving companies a number of ways to improve the information in their business-to-business marketing databases, such as removing gone-aways and finding prospect matches.

LONDON – Rupert Murdoch has warned newspapers will have to start charging for their online services to survive, as he predicted the recession will continue for several years.

LONDON – Maurice Levy, chairman and chief executive of Publicis Groupe, is expected to warn of a profound change to the media landscape when the advertising markets recover, when he addresses the 37 FIPP World Magazine Congress next month.

In this PSA for Women’s Aid, Kiera Knightley gets together with her Atonement director Joe Wright to create this two minute video about domestic violence.

LONDON – Ipoints.co.uk, the online loyalty programme, has been joined by Zooplus, an online retailer of pet supplies.

Après l’excellente opération de la couverture en E-ink il y a 6 mois, voici une nouvelle idée du magazine international Esquire avec le concept d’une couverture “mix & match” : il sera possible de personnaliser les visages de la couverture. En vente le 10 avril.

“George Clooney, Barack Obama et Justin Timberlake” : faîtes votre propre couverture.

Most of us have vices, those haunting addictions or habits that are unhealthy, uncool,  unapproved, against the law, or absurdly annoying. From eating too much red meat to knuckle-cracking, there is something you do that is bad for you. For me, it’s waking up, but I’m trying to stop.

We have habits that offend others, those that offend our bodies, and some that do both. The poster-child for the “both” category has got to be smoking. Not only is it terrible for you, it’s terrible for others, and in many places, against the law. Efforts to get people to stop smoking have ranged from protests and ad campaigns to changing laws and levying huge tax increases.

Personally, I could care a less if you smoke–unless you mean something to me–which most of you don’t. However, if you are a smoker and want to quit, there is a new spot out of Australia that might be able to help. Unfortunately, it has become controversial, aka “offensive,” so use it while you can. Truly powerful television.