Hasta La Creative!

You like big butts? Or is it square butts?

Yesterday, Barbarian Group celebrated the fifth birthday of Subservient Chicken, it’s brilliant creation which allowed people to type instruction into a website and make a guy dressed in a chicken suit do stuff.

LONDON – Renault today pledged to use its advertising to re-establish itself as a mass-market car-maker, rather than following its major rivals upmarket.

Advertising Agency: TBWA\RAAD Dubai, UAE
Executive Creative Director: Milos Ilic
Art Director / Copywriter: Mohanad Shuraideh
Photographer: Tejal Patni
Illustrators: Ashish Vaze, Rahul Joshi

In our tough economy, marketers everywhere are seeking strategies to survive. Here's one widely held tenet smart marketers should ignore: listening to customers. Customers always want lower prices, but marketers should rarely listen. And our tough times don't warrant exceptions.

Na noite de ontem, durante a final do basquete universitário americano (NCAA), a Gatorade veiculou um comercial especialmente criado para a ocasião, como uma mensagem para os jovens atletas, e dirigido por ninguém menos que Spike Lee.

Relembrando grandes jogadores do esporte, como Michael Jordan, Dwyane Wade, Candace Parker, Kevin Durant, entre outros, o lendário técnico John Wooden narra “A Little Fellow Follows Me”, um clássico poema norte-americano de autor desconhecido.

A criação é da TBWA\Chiat\Day, e a produção é da Pony Show Entertainment. Um belo filme, mas como eu disse anteriormente, é a Gatorade cada vez mais próxima da filosofia Nike de encarar o esporte.

A careful man I must always be, a little fellow follows me,
I know I dare not go astray, for fear he’ll go the self same way
I cannot once escape his eyes
Whate’er he sees me do, he tries
Like me he says he’s going to be
This little chap who follows me
He thinks that I am good and fine
Believes in every word of mine
The base in me he must not see
This little chap who follows me
I must be careful as I go
Through summer’s sun and winter’s snow
Because I am building for the years to be
This little chap who follows me.

LONDON – French car maker Renault has launched its first dedicated television service, Renault TV, offering five channels of content through the internet.

LONDON – IPC Media’s weekly title Look is to run a £2.5m television advertising campaign with five different creative executions, under the strapline ‘That’s My Look’.

LONDON – Yahoo! expects to be able to offer targeted advertising on web-connected TVs within the next two years.

LONDON – Cineworld is refreshing the branding of its 75 cinemas in an attempt to create a strong identity based on its venues, rather than focusing solely on the films it shows.