A Nike escolheu o Bear Buttle Running Camp, na Dakota do Sul, para demonstrar a naturalidade de seu tênis Nike Free 5.0. E quando eu falo em naturalidade, é ao pé da letra mesmo.
Corredores profissionais como Nicky Symmonds, Kara Goucher e Adam Goucher foram convidados para participar da experiência, vivendo alguns dias sem nenhum “conforto” da sociedade moderna: bobagens como celulares, televisão, iPods e… roupas.
LONDON – The head of the Office of Fair Trading today called for an international effort to provide greater protection for consumers as the digital economy evolves.
LONDON – The Financial Times has launched a tactical campaign to promote its coverage of the 2009 UK Budget, to be announced on 22 April.
offering the best in name brand outdoor products featuring the Caravan canopy, camping tents and the Liberty Mosquito Magnet.
LONDON – Peter Mandelson today held out the prospect of government money being used to “prime” the route towards the implementation of its forthcoming Digital Britain report.
Ashton Kutcher's, um, triumph has me thinking that it can't be a good sign for the so-called Attention Economy that a million people are following Mr. Demi Moore on Twitter.
La marque Kyocera vient de présenter ce concept de téléphone avec écran OLED pliable en trois parties tel un portefeuille. Doté d’un clavier, de boutons rétro-éclairés et entièrement propulsé par l’énergie cinétique. Plus d’images du projet dans la suite.
LONDON – TBWA\Manchester has hired veteran ad creative Pete Lewtas as its executive creative director.
LONDON – Search engine marketing is demonstrating an increasing return on investment for brands, despite the fact that advertisers are cutting spend, according to research published by Efficient Frontier.
LONDON – Schwarzkopf, the Henkel-owned haircare brand, has recruited YouTube video blogger Birdboy7227 and flown him from the US to the UK to promote its Got2b range of hair styling products.
LONDON – The four men behind file-sharing website The Pirate Bay have been found guilty of breaking copyright law by a Swedish court and sentenced to one year in jail.
LONDON – Euro RSCG in Sydney has won the global creative advertising account for Pernod Ricard’s Australian wine brand Jacob’s Creek.
LONDON – Google has posted its first sequential decline in the first quarter of 2009, and admitted it is “feeling the impact” of a tough economic environment, despite revenues being up 6% year on year.
LONDON – London’s Evening Standard, acquired from DMGT by Russian Alexander Lebedev two months ago, is set to unveil its first solus front cover ad today.
LONDON – Mobile TV is proving to be less popular in the UK than mobile manufacturers had expected.
LONDON – BBC One’s ‘Traffic Cops’ documentary series won the prime time slot with 4.2m viewers, 700,000 more than tuned in for ITV1’s ‘Hell’s Kitchen’, according to unofficial overnight figures.
LONDON – YouTube is to undergo a redesign, intended to improve its appeal to TV and film studios and subsequently boost ad revenues.
LONDON – Gordon Brown today pledged to do everything possible to enable the UK’s creative industries to play their part in securing the country’s digital future and maintaining its global competitiveness.
LONDON – Singapore Airlines has appointed TradeDoubler, the digital performance marketing company, to exclusively manage its affiliate programme in the UK and Ireland.
LONDON – Culture Secretary Andy Burnham has warned that “continual cost cutting” within the local media sector will not solve its difficulties, pledging instead to lead “innovative” solutions to aid the embattled sector.
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