An early step in the media planning/buying process is sometimes ignored in the name of saving money. This is a misguided strategy. Effective trafficking and tracking gives clients an early picture of the performance they might expect when their campaign goes live and is a great way to avoid unhappy surprises.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
(TrendHunter.com) Kanye West and his fashionista girlfriend Amber Rose are featured in the new Louis Vuitton ads promoting the special Kanye West x LV collaboration on a sneaker range.
Hulu is in the process of developing an app for Apple's iPhone and iPod touch, we have learned from a plugged-in industry executive. The app is coming soon (within a few months) and is "badass" — as excellent as Hulu's website. Video will work over both Wi-Fi and 3G, we're told.
Songs for Soap's little brother would like readers to know that, in an ad that began running this week, Courtyard by Marriott is featuring a bit of the song "Lolita" from indie-pop sensation Throw Me the Statue.
De 11 a 13 de maio, vai acontecer no Rio de Janeiro a segunda edição do Wave Festival, evento realizado pelo Grupo M&M para premiar o melhor da publicidade na América Latina.
E o Brainstorm #9 entra como parceiro para trazer bom conteúdo desse grande encontro da propaganda de sangue latino, quem além de prêmios vai distribuir conhecimento com uma extensa programação de seminários e debates.
Diversos painéis me interessam muito, mas um em particular já anotei na agenda para não perder de jeito nenhum e cobrir aqui no blog: a apresentação de Mike Harris da T.G.A. de San Francisco, que vai contar tudo sobre o desenvolvimento do case de “Halo 3″.
Para os interessados em participar, a programação completa e formulário de inscrição estão disponíveis no site do Wave Festival 2009. Se quiser ir sem colocar a mão no bolso, pode tentar ser o primeiro do ranking no game testesualatinidade.com.
Já para as agências e produtoras, vale avisar que o prazo final para a inscrição de peças foi prorrogado para o dia 27 de abril.
NEW YORK (AdAge.com) — WPP has filed a lawsuit against Spot Runner, the Los Angeles self-service ad creator in which it has a stake, as well as the agency's chairman-CEO, Nick Grouf, and its board for securities fraud and breach of contract.
There is a rare occurrence that I hope for — a perfect moment. It's the one where the song combines with an amazing concept and images to create a sum even better than the individual parts.
There’s a lot you can say about becoming more eco-conscious: that it’s responsible, forward-thinking and personally/socially fulfilling, for example. But in a spot called “Good Green,” the Sundance Channel takes the go-green hype and staples on a passel of…
A Eletronic Arts se aproveitou do bafafá envolvendo Ashton Kutcher e a CNN, no Twitter, e lançou uma promo relâmpago num momento crucial onde milhares de americanos estavam se envolvendo com o fato. A promo foi anunciada no Twitter da Eletronic Arts, dia 15 de abril.
Entrando na brincadeira, a EA Games (Eletronic Arts) afirmou que presentearia o milionésimo seguidor de Ashton Kutcher com todos os jogos que eles desenvolveram em 2009, além de colocar a pessoa como personagem do The Sims 3.
E o felizardo foi Mike Satre que, por muita sorte, conseguiu ser o milionésimo seguidor de Ashton.
. Life in the gig economy is getting easier, as emerging web technologies are solving problems for free agents. But for some of those considering the move to self-employment, the potential for isolation has been a fear.
“He likes big butts and he cannot lie,” and, the spooky King of fast food has grabbed more press this week than all his competitors, combined.
This time, the creepy King has teamed with popular Bikini Bottom star and actor, SpongeBob SquarePants (of Nickelodeon fame) to promote a 99-cent BK Kids Meal. They released a new 30-second spot this week, and it’s a banging hit, ranking third for viral video views according to Visible Measures. This disparate pair has our attention!
Yet, the duo has gained unwanted scrutiny from the activist group Campaign for a Commercial-Free Childhood, an organization made up of educators, healthcare practitioners, activists, parents, and authors. A portion of their Mission Statement reads:
The commercialization of childhood is the link between many of the most serious problems facing children, and society, today. Childhood obesity, eating disorders, youth violence, sexualization, family stress, underage alcohol and tobacco use, rampant materialism, and the erosion of children’s creative play, are all exacerbated by advertising and marketing.
Damn! I’ve been blaming my parents and society all these years! I suppose that the only thing left to say now is, “I’m sorry,” and, if your child’s singing, “I like square butts and I cannot lie…” it’s time to head for Burger King.
Jeff Louis is a professional Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or on twitter @jlo0312.
[ironia] Revelado o segredo de como o Ashton Kutcher conseguiu ganhar da CNN, na corrida pelo primeiro milhão do Twitter: outdoors. [/ironia]
Segundo a Lamar Advertising, a terceira maior companhia de mídia exterior dos EUA, a mensagem “Follow Ashton Kutcher” foi exibida em mais de 1133 outdoors digitais.
[ironia] Será que ele deveria ser desclassificado por apelar para a “velha mídia tradicional” para vencer o desafio? [/ironia]
Post Shredded Wheat, that most generic of cereals, did itself a favor and passed on that most generic of cereal commercials: a shot of mom, dad and the happy kids, pouring cascades of milk onto yielding gobs of grain.
MINNEAPOLIS (AdAge.com) — CBS won the night, but NBC may be winning the more crucial competition: developing a drama that can be a building block for next fall's schedule — and maybe beyond.
Eu nunca fui muito fã de chá, só que vendo esse maravilhoso filme da DDB Paris para Liptonme bateu uma vontade de experimentar o novo sabor de frutas vermelhas. O comercial faz parte da campanha que comunica a nova linha Pyramid Tea, e mostra várias mulheres pulando em uma gigante piscina de frutas vermelhas. A produção é da francesa Les Télécréateurs.
LONDON – Anchor, which positions itself as the free range butter company, is spending £3.5m on an on-pack promotion in partnership with travel specialist Alistair Sawday’s, giving consumers the chance to win a break in the countryside.
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