This is a great idea to promote a TV show about vampires Trueblood.
The agency has offered some wooden sticks just below the billboard to kill vampire.
Advertiser: Trueblood Vampires TV show
Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok […]
A Diesel realizou uma promo relâmpago, nesta última sexta-feira, que fez com que todos seus consumidores se sentissem exclusivos. No hotsite da promoção “Diesel Black Friday“ havia a possibilidade das pessoas imprimirem uma nota falsa da Diesel que concedia um desconto de 30%, em qualquer loja do Reino Unido, exclusivamente no dia 17 de abril (sexta-feira). Também foram espalhadas várias notas falsas da Diesel pelas ruas. As notas de cor preta concediam descontos de 30% para todos aqueles que encontrassem elas. Outras notas, como a “golden note“, por exemplo, concedia um desconto especial de até 99% para clientes que gastassem mais do que uma quantia estipulada.
A ação, apesar de simples, serviu como uma rápida estratégia de branding que posiciona a Diesel como uma marca que sabe diferenciar seus clientes em potencial. Cool!
No more free coffee, cut-backs on car service, showing up on time, working eight hour days. Instituting a client-centric focus. The economy has been especially tough on agencies and media companies–industries known for creative problem-solving and critical foresight–causing them to remove perks associated with working in the industry.
Condé Nast has stopped tuition reimbursement. MPG asked their employees to work the same amount of hours as their clients. Summer hours are a thing of the past at Arnold. The emphasis on work-life benefits has ended in the face of dismal economic forecasts, according to AdAge.
“Employers are asking employees to step up and be flexible in order to preserve their jobs and maintain the company’s ability to continue,” said Fred Crandall, senior consultant at Watson Wyatt in Chicago. “This type of belt-tightening is taking place across corporate America.”
MPG even believes that showing up to work earlier, “…could give MPG an edge over media-agency peers.” Hmm.
This undoubtedly leaves many to wonder: “Was I laid off so that (insert company name here) could maintain free coffee and half-day Fridays?”
Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin.com/in/jefflouis or on twitter @jlo0312.
LONDON – A nationwide daytime TV campaign launches today TV to highlight the fact that Specsavers the glasses retailer also sells hearing aids.
NEW YORK – Pizza Hut in the US is hunting for a college student to spend the summer months as a member of the PR team in charge of tweeting about new developments at the restaurant chain.
LONDON – Search marketing firm Marin Software has appointed Matthew Tucker as sales director and Brian Marin as director of client services of its European division.
LONDON – Kerry Foods is supporting the launch of two Fridge Raiders – BBQ and Hot & Spicy – with a £4m ad campaign.
LONDON – Today’s round-up of the biggest business stories.
LONDON – Commuters are being given free books at underground stations in order to encourage them to actually choose what they read rather than picking up free newspapers on autopilot.
Un impressionnant montage par l’artiste Hockstuff en provenance de Singapore, à propos de la nouvelle campagne pour l’outil GPS de la marque Mio. Plus d’images dans la suite.
LONDON – The Financial Times has teamed up with ad network firm Adify to give its advertisers exposure across relevant small and medium-sized partner websites.
LONDON – Independent News & Media has been working with the corporate finance group Lazard to examine its options for its flagship title The Independent.
LONDON – Independent News & Media is undertaking a review of its business, including the possible sale of The Independent, following the appointment of the corporate finance group, Lazard.
LONDON – ‘Britain’s Got Talent’ increased its audience to 11.9m this week, with just over half of all viewers tuning into the ITV1 show, according to unofficial overnight figures.
LONDON – The cartoon butler Jeeves is being brought back as the face of the internet search engine Ask.com in the UK, in an effort to boost the company’s user numbers and revenues.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
LONDON – TBWA\Manchester has appointed Peter Lewtas, the executive creative director of IPG’s Team Nokia in New York, as its executive creative director.
Advertising Agency: Leo Burnett, Paris, France
Creative Director: Stephan Ferens
Art Directors / Copywriters: Eric Esculier, Stephane Santana
Illustrator: Simon Danaher
Typographer: Akatre
Other additional credits: Lionel Cassou, Claire sougy, Melina audoux
Published: April 2009
LONDON – Dawson Holdings, the magazine and newspaper distributor, is expecting to lose two major contracts with Trinity Mirror and Marketforce, just weeks after losing a £52m deal with the Telegraph Media Group.
When the going gets tough, the tough get the Bonus Pack. In times like these, it’s good to know Trojan is right there behind you with a stimulus package you can count on.
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