Clients and agencies need to insist on a zero-based approach to prioritizing opportunities and allocating dollars. If there was ever a moment to shed the "this is the way it has always been done" and take a fresh and unencumbered approach, it is now.
VALENCIA, Spain (AdAge.com) — The tenuous relationship between media agencies and media owners reared its head today during the last session of the day at the 2009 Festival of Media during the Global CEO Spotlight as the heads of some of the largest media agencies gathered here discussed how everything from the recession to social media has affected their operations.
MINNEAPOLIS (AdAge.com) — There was a time when the ticking watch of CBS's "60 Minutes" and three competing "big events" — specials or made-for-TV movies — defined Sunday viewing. But these venerable video institutions were vulnerable last night, as ABC's reality and dramas beat NBC's "Miss America Pageant" and CBS's "60 Minutes" and Hallmark Hall of Fame Movie.
(TrendHunter.com) On many occasions, and while in the process of hunting for trends, we come across images of banned and rejected adverts that were not supposed to see the light of day because they were considered too racy,…
NEW YORK (AdAge.com) — Starting next Monday, CW will air new ads that aim to travel with the audience they target. The network intends to unveil its first "cwingers," or ads that push viewers to move from TV to online and then back again, starting April 27 during the network's flagship "Gossip Girl" program.
In this week's episode of Creativity's Top 5, McDonald's in Sweden makes a play for the boozy young male demographic; Adidas gets beefy rugby stars to swap jerseys; online and in slow motion, Swedish paint brand Jotun gives one woman her very own A-Ha moment; director Adam Berg and Stink Digital depict an bank robbery online frame by frame for Philips; and Mullen offers dating advice to Boston Bruin fans.
NEW YORK (AdAge.com) — Hearst Magazines is hiking paid circulation at Food Network Magazine from 400,000 now to 900,000 this fall and then 1.1 million next summer, a surge of 175%.
Strong Negotiator
Negotiating media buys is best left to professionals in the field. Those with experience protect their clients from poorly rated or canceled spots by negotiating make goods and bonus spots into the contracts. Use a pro and you’re less likely deliver unhappy news to the client.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi, Ronen Gur-Fonarov
Art Director / Copywriter: Asaf Levi, Eran Nir
Illustrator: Yoni Lax (Paul) / Eitay Reichert (Britney) / Gili Comforty (Amy)
Account Manager: Dani Brande
Account Suervisor: Sarit Sternhell
Account Executive: Mayan David
Agency Producer: Darya Danzig
What can we learn from the viral video sensation Susan Boyle? For one thing, you can make being a frump a good thing. Simon Dumenco lays out how you too can glean insight from a 47 year old woman who lives with her cat, Pebbles. Oh yeah, and sings.
(TrendHunter.com) I have touched on scarification before, but with any emerging ‘art’, things can change at great speed so an update is warranted.
With its roots as a ritual act, scarification is now routinely carried…
No, it does. Says so right here: “This is going to be a great event with tons of job opportunities for advertising professionals.”
Publicidade ecológica está na moda! Falei semana passada dos “Cabides Ecológicos” e de outras alternativas que semeiam uma nova forma de veicular mensagens publicitárias sem agredir o meio-ambiente. Hoje, reforçando essa tendência, venho falar de mais uma proposta sustentável para o futuro da mídia alternativa, os “Flogos“: maquinários que soltam no ar espumas que formam desenhos de logos. As logos de espuma estão se tornando uma forte ferramentas para ações promocionais e eventos que buscam evocar um brand experience diferenciado. Na realidade, “Flogos” é uma empresa que aluga esses maquinários para vários cantos do planeta, e que já conquistou clientes de peso, como McD, Lindt, M.Benz, Method, Nintendo, entre outros. O diferencial do “Flogos” é que eles não poluem o meio-ambiente, e simulam uma forma divertida de transmitir a presença da marca. Confira no site oficial mais detalhes dessa inovação 
:: Via Springwise
NEW YORK (AdAge.com) — Magazine giant Time Inc. is trying to build its online ad business with an ad network of its own that will, among other things, allow advertisers to make targeted buys across the well-lit, advertiser-friendly web sites operated by the company.
Innit? From Gorgeous in the UK comes a nice little twist on a beverage spot for J20.
We decided that mistakes are a lot more instructive than successes and delivered an unvarnished look inside our new-business efforts, including the pitch disasters that most of us want to forget.
Did you expect less from Diesel? I know you didn’t. The latest launch work from Legs channels everyone from David Lynch to Led Zep for Diesel’s new scent Only the Brave, (with accompanying site isbrave.com).
VALENCIA, Spain (AdAge.com) — Change was the theme for a midmorning session at the Festival of Media here. And to ensure that the panel wasn't just the industry preaching to itself, two outsiders whose companies have undergone structural change on a global level were brought in to offer their thoughts on how the media industry could navigate through the digital upheaval.
(TrendHunter.com) Greek mythology has never been made more interesting than when Agent Provocateur decided to launch its new spring line themed as sexy siren wear.
These ancient mythological creatures were said to be…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
