LONDON – Prince Charles is to follow in the footsteps of former US vice-president Al Gore with a book and documentary movie called ‘Harmony’, which will warn the world of the damaging impact of big business on the environment.
LONDON – ‘Ashes to Ashes’ made a strong return to BBC One last night with an audience of 7m, well ahead of ITV1’s ‘Hell’s Kitchen’, according to unofficial overnight figures.
Un court spot dédié à la compagnie de chemins de fer en Belgique : “National Railway Company”. Belle manière de mettre en image le soutien des hommes au quotidien. Une post-production du studio Caviar avec l’agence de communication VVL / BBDO.
LONDON – Publisher Bloomsbury is launching an online library that will allow users to read collections of bestselling books via the web.
T-Mobile has hired Srini Gopalan as its new chief marketing officer.
LONDON – Newspaper publishers will no longer be required to supply newsagents with the newspapers they order under a shake-up of the regulations governing newspaper distribution.
LONDON – Ryvita has moved its advertising account out of Mortimer Whittaker O’Sullivan, the agency behind its TV ad campaign featuring Fern Britton.
Fuller’s is celebrating its association with the Flora London Marathon with a multi-channel marketing campaign prior to Sunday’s big race and on the day itself.
LONDON – The BBC is cutting its £100 million-a-year marketing budget by 25 per cent.
LONDON – Carlsberg is launching a £7m campaign to promote its recently acquired San Miguel brand, which it is positioning as “Not a quick beer”.
LONDON – The BBC has launched BBC HD, a high-definition channel, on its video-on-demand service, iPlayer.
LONDON – The BBC is to slash its its annual £100m marketing budget in a move that could result in the axing of high-profile corporate ad campaigns.
LONDON – 20th Century Fox is launching research into the effectiveness of homepage takeover ads in creating brand awareness, as it signs up to YouTube’s biggest ever homepage takeover ad deal.
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Retour sur la très réussie décoration d’intérieur du studio 2-B-2 Architecture, à travers la vision de l’artiste Kazimira Malevich. Un travail réalisé avec des formes géométriques, des néons, des longues perspectives ainsi qu’une surface vitrée. Plus d’images dans la suite.
LONDON – Cadbury chewing gum brand Trident has launched a stunt in London’s Piccadilly Circus for its latest promotion offering tickets to an exclusive Beyonce gig at the O2.
LONDON – Manchester United has reduced the number of season tickets in sells after the trading standards watchdog found that it was failing to guarantee holders a seat for every game.
LONDON – A company is attempting to cash in on the woes of the recession-hit high street by selling advertising space on empty retail units.
LONDON – Diageo is to make up to 20% of its marketing positions redundant as part of a companywide plan to save £100m.
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