Apr
21
My Blog 2009-04-21 17:11:59
Posted in: Uncategorized
offering portable podiums for trade show set-ups and food sampling stations.
Apr
21
A Trip To Your Alma Mater Benefits Your Agency and Students
Posted in: Uncategorized
I recently spent a couple of days at Penn State (a.k.a. Happy Valley), for PSU's semi-annual College of Communications Board meeting. Some people ask me why I go back to my alma mater a few times a year. They say it in a way that infers I am wasting my valuable time being away from my agency and clients for a couple of days. But unless you have the opportunity to go back to a college campus and sit down with students, I believe you will soon be disconnected with the future of our business.
Apr
21
Aggressive Femme Editorials – Daria Werbowy is an Ass-Kicking “Game Girl” for Vogue (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Top fashion model Daria Werbowy is kicking major ass on “Game Girl”, the action packed editorial of the May 2009 issue of Vogue Paris.
Photographed by Inez van Lamsweerde Vinoodh Matadin, “Game Girl”…
Apr
21
Microsoft, MTV, The Week, BBC Win Media Awards in Valencia
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VALENCIA (AdAge.com) — Microsoft collected two awards last night as winners in the media owner categories were announced at the inaugural Festival of Media Awards here. The software giant won the Local Deal of the Year award for Microsoft Advertising's work for Coca-Cola in Italy and the company was also honored as Digital Media Owner of the Year.
Apr
21
PG, Coke Say Now’s the Time to Get Closer to Media Agencies
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VALENCIA, Spain (AdAge.com) — Two of the world's biggest marketers called for closer relationships with their media agencies while also saying the shops need to be more innovative today at the Festival of Media.
Apr
21
INM delays publication of financial results
Posted in: UncategorizedLONDON – Independent News & Media has postponed the publication of its full-year financial figures as it looks to refinance its debts.
Apr
21
Converse | Furgonetas
Posted in: UncategorizedAssociadas ao entretenimento, como música, arte e cultura, algumas marcas tem uma alma mais “cool” do que outras. E para estas marcas não perderem esse espírito “conectado” à vida social de seus consumidores, o que resta é buscar novas maneiras de comunicar sua presença. Um caso bacana é o da Converse, que realizou, semanas atrás, uma divertida ação na cidade de Madri, na Espanha, colocando algumas furgonetas (furgões) percorrendo a cidade, e adaptados com projetores que refletiam cenas de dança e música, em edifícios do centro da cidade. Centenas de pessoas foram impactadas com aquela inusitada surpresa da Converse, sem falar na mídia espontânea gerada na região.
Projetar cenas em prédios e edifícios não é novidade. Vimos (aqui) uma ação similiar, realizada pela Tylenol, nos Estados Unidos. Isso não quer dizer que uma vez feito jamais poderá ser feito outras vezes. O que importa é ser criativo na hora de renovar o contexto da situação.
Apr
21
Struggling US newspaper industry finds political ally in John Kerry
Posted in: UncategorizedWASHINGTON – The former US presidential candidate John Kerry is bringing the woes of US newspapers to the attention of lawmakers with a series of Senate hearings next month.
Apr
21
Friends Reunited hires Craig Naymen as commercial director
Posted in: UncategorizedLONDON – Friends Reunited, the ITV-owned social network currently up for sale, has appointed Craig Naymen as its new commercial director.
Apr
21
Denim Divas – Celebrities and the Jeans They Love, From Vanessa Hudgens to Megan Fox (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Whether it’s for work or play, slim and sexy denim is the fashionable favorite for today’s top divas. 200 years after the creation of denim, jeans always seem to resurface at the forefront of fashion.…
Apr
21
Whitbread’s Habgood appointed chairman of Reed Elsevier
Posted in: UncategorizedLONDON – Reed Elsevier, the publisher of trade magazines including the New Scientist, has named Whitbread chairman Anthony Habgood as its new chairman.
Apr
21
Whitebread’s Habgood is new chairman of Reed Elsevier
Posted in: UncategorizedLONDON – Reed Elsevier, the publisher of trade magazines including the New Scientist, has named Whitbread chairman Anthony Habgood as its new chairman.
Apr
21
BLM Quantum wins online account for Snow Centre
Posted in: UncategorizedLONDON – BLM Quantum, Arena BLM’s digital media division, has won the online marketing account for the new Home Counties-based snow sports destination Snow Centre.
Apr
21
Wenda Harris Millard Moves to Media Link as President
Posted in: Uncategorized
NEW YORK (AdAge.com) — Less than a year after she was elevated to co-CEO of Martha Stewart Living, Wenda Harris Millard is leaving the company to become president of media advisory firm Media Link.
Apr
21
Newspaper distribution firms not to be referred to Competition Commission
Posted in: UncategorizedLONDON – Publishers and distributors are being freed from rules that force them to supply newsagents who order their stock, the Government has ruled.
Apr
21
Sport seeks new investment
Posted in: UncategorizedLONDON – The suspension of Sport – the pioneering free weekly magazine – has led some observers to question the viability of magazines solely funded by advertising.
Apr
21
GQ hires Kingori for fashion role
Posted in: UncategorizedLONDON – GQ, the Condé Nast-owned men’s monthly, has appointed Vanessa Kingori, fashion manager of Esquire, as its new head of fashion advertising.
Apr
21
BBC Worldwide wins Queen’s Enterprise award
Posted in: UncategorizedLONDON – BBC Worldwide has won a Queen’s Award for Enterprise, recognising its international achievements.
Apr
21
Standard hires ex-Titan director Batchelor
Posted in: UncategorizedLONDON – The Evening Standard has appointed former Titan Outdoor agency sales director Matt Batchelor as its new head of strategy.
Apr
21
Regional media ownership: Super groups unlikely
Posted in: UncategorizedAny relaxation of rules governing local media ownership is more likely to result in regionally focused groups than fewer, larger “super groups” via a wave of mergers and acquisitions, according to experts surveyed by Media Week about the Lord Carter-sponsored OFT review.
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