Very small prices, big similarity / Petit prix, maxi ressemblance

miniprix2005
miniprix2009
THE ORIGINAL?
Nissan Micra “10.500 Euros – Mini Price” – 2005
Source : AdForum Creative Library
Agency : TBWA\G1 (France)
LESS ORIGINAL :
Volkswagen Polo “ridiculously small prices” – 2009
Source : Adsoftheworld,
Agency : Ogilvy Cape Town (South Africa)
Le prix de la Polo est peut-être ridicule, mais la reprise de cette idée archi connue l’est tout autant!
(Un exemple paru dans le mag CBNews N°1010 du 20 Avril 2009)

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