Scrabble Hula

Worth to gather London Marathon tweets

LONDON – Digital marketing agency Worth has launched a website called London Twitterthon to gather feeds found on micro blogging site Twitter that are associated with the London Marathon.

Survey claims ‘one in ten women read email newsletters’

LONDON – Women are half as likely as men to read the email newsletters they receive and are more prone to cancel their subscriptions, according to a new survey.

BBDO’s New World of Reverse Apprenticeship


NEW YORK (AdAge.com) — BBDO CEO Andrew Robertson, whose job responsibilities includes catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts.

Evian appoints Fantastic Thinking for Wimbledon push

LONDON – Danone water brand Evian has appointed Fantastic Thinking for its summer digital campaign around its Wimbledon sponsorship.

Bauer’s Kiss radio relaunches Totalkisss website

LONDON – Bauer’s Kiss radio network has relaunched the Totalkiss.com website, removing display advertising from its homepage.

Anthea Turner’s exit from Hell’s Kitchen draws 4.1m viewers

LONDON – ‘Hell’s Kitchen’ won last night’s prime time slot as 4.1m viewers tuned in to see Anthea Turner booted off the show, according to unofficial overnight figures.

Smiths News profit down by a third

LONDON – Smiths News, the UK’s second-largest newspaper and magazine distributor, has posted a pre-tax profit loss of a third today, citing dwindling sales of monthly magazines.

Women dye hair at home to beat the credit crunch

LONDON – Sales of home hair dye kits have shot up as the recession continues to take its toll on the UK economy.

Trinity Mirror axes MD of North East and Midlands division amid restructure

LONDON – Trinity Mirror, the regional publishing company, has made the managing director of its North East and Midlands division, Steve Brown, redundant as part of a restructure of Trinity Mirror operations in the area.

Yes, Adrien de Malherbe is really fun!!!!

Click here to understand the answer to: Is Adrien de Malherbe really fun?…

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The Who’s Roger Daltrey to speak at Cannes ad festival

LONDON – Harvey Goldsmith, one of music’s top impresarios, and Roger Daltrey, the lead singer of The Who, are to speak at the Cannes Lions International Advertising Festival.

Microsoft profits tumble as recession bites

LONDON – Microsoft has reported its first quarterly drop in sales since it launched as a public company 23 years ago.

FP7 punishes Doha office over Lynx scam scandal

DUBAI – Several creative staff are parting company with FP7 Doha and the office is handing back all of its Dubai Lynx awards, it was announced today in the wake of the scam ads scandal.

British Gas provides children with a forum to discuss climate change

LONDON – British Gas has launched an environmental think tank for children as part of its Generation Green schools programme.

Microsoft credits advertising for boost in consumer PC sales

LONDON – Microsoft has credited advertising for a boost in sales of its consumer PCs, the only bright spot in a gloomy revenue report in which the company saw its first year-on-year revenue drop in its history.

Apple’s App Store hits 1 billion downloads

LONDON – Apple has seen more than one billion apps downloaded from its App Store in the nine months since its launch.

La Gazzetta dello sport / Computer Io Posso: Fight

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“Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.”

Advertising Agency: Mccann Erickson, Milan, Italy
Executive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Aliata
Photographer: Giovanni Pirajno

So It’s Official, Then: Ashton Kutcher Got Punk’d (Sorry, Twit!)


I'm happy to report that overwhelmingly, readers were able to look past Ashton Kutcher's media stunt — and the mass media's celebration of his "triumph" — and parse what having 1 million Twitter followers really means and doesn't mean. In fact, all the reader response helped me crystallize my understanding of everything the media — and Kutcher himself — got wrong about his "win."

AMV calls time on Lunar BBDO

LONDON – Lunar BBDO, the multi-disciplinary shop launched by Abbott Mead Vickers BBDO and PHD, has folded.