Apr
01
April Fool’s Idiocy, Twitter Tweaks, Chainsaw Humor, Facebook Data
Posted in: Uncategorized
Yes, it’s April Fool’s Day and the jokes are out.
Apr
01
Britney Spears stars in Candie’s ad campaign
Posted in: UncategorizedNEW YORK – Britney Spears is to star in a TV, print and poster advertising campaign for US girl’s clothing brand Candie’s, which will include a pull-out poster of the pop queen in Us Weekly magazine.
Apr
01
Colbert to NAA: Why Don’t Newspapers Try Porn?
Posted in: Uncategorized
Apr
01
Dubai Lynx organizors withdraw Agency of The Year 2009 Award
Posted in: Uncategorized
The organizers of the 3rd Dubai Lynx Awards announced today that they are withdrawing the Agency of the Year award from FP7 Doha and the trophy will subsequently now not be awarded this year. Investigations after this year’s award show have revealed numerous examples of work from FP7 Doha that did not meet the Dubai Lynx entry criteria and subsequently these 18 submissions and the associated seven awards have been withdrawn.
Those awards were: 1 Gold Print campaign, 1 Gold TV/Cinema campaign, 3 Silver Print campaigns, 1 Silver Outdoor campaign and 1 Bronze TV/Cinema campaign. In addition, ten pieces which were shortlisted in the Print and Outdoor sections were also disqualified.
Apr
01
Douglas named head of Synovate Healthcare
Posted in: UncategorizedLONDON – Synovate has appointed Bob Douglas, formerly head of Synovate Healthcare’s global custom business, to the role of global head of Synovate Healthcare.
Apr
01
Virgin Media selling shopping channels arm
Posted in: UncategorizedLONDON – Virgin Media has agreed to sell its home-shopping broadcaster Sit-up TV to Munich-based investor Aurelius for an undisclosed sum.
Apr
01
Avon Finds Magazines Work for Young-Skewing Brand
Posted in: Uncategorized
NEW YORK (AdAge.com) — Avon introduced its young-skewing Mark brand six years ago with a heavy focus on print advertising. Then it brought online into the mix. Avon wondered recently whether it should still market Mark in print at all. But happily for print publishers, a study designed to answer that question actually reinforced Avon's commitment to print.
Apr
01
Mecom given breathing space to pay off £500m debt
Posted in: UncategorizedLONDON – Mecom, the troubled European newspaper group run by former Mirror Group chief David Montgomery, has been given more time to pay down its near £500m debt pile.
Apr
01
BrainSessions: Michel Lent | A ponte entre analógico e digital
Posted in: Uncategorized
Depois de Rosana Hermann, o BrainSessions volta com a apresentação de Michel Lent. Ele, que se chama de “dinossauro digital”, conta suas conclusões e previsões baseadas em suas experiências através dos tempos, passando da era analógica para a digital.
| Perfil de Michel Lent
Michel Lent é designer gráfico e Mestre em Telecomunicações Interativas pela New York University. Foi um dos primeiros brasileiros a trabalhar com internet, começando a carreira em 1994 na Agency.com e, em seguida, na MVBMS EURO/RSCG.
Já em 2000, Lent foi Diretor de Criação da DM9DDB, e em 2002 abriu sua própria agência digital, a 10′ Minutos S.A. Em 2009, conduziu a fusão de sua agência com a OgilvyInteractive, da qual se tornou Gerente Geral.
Michel pode ser encontrado ainda em seu blog, o ViuIsso?, no Webinsider, na revista Pix e no seu Twitter.
Apr
01
Five boss Airey backs merger with Channel 4
Posted in: UncategorizedLONDON – Five chief Dawn Airey has reiterated support for a merger between Five and Channel 4, rebutting criticism from Channel 4’s Andy Duncan that a merger would be like mixing “oil and water”.
Apr
01
Multitouch Barcelona
Posted in: UncategorizedSur une superbe bande son de Sigur Ros, voici cette installation intitulée Guten Touch et conçue pour le Red Bull Music Academy 08. Elle met les spectacteurs au centre d’une double projection multi-touch dotée d’un système de visualisations.
Portfolio de Multitouch Barcelona
Apr
01
Surfwear brand Gul in dispute with Hollister over logo
Posted in: UncategorizedLONDON – UK surfwear brand Gul is in dispute with Abercrombie & Fitch over the logo the US retailer is using for its youth brand Hollister.
Apr
01
VW ad banned before watershed
Posted in: UncategorizedLONDON – Volkswagen’s ‘Bourne and Matrix’ inspired ad has been banned pre-water shed after more than 1,000 people complained to the advertising watchdog.
Apr
01
Comparethemarket uses Twitter to invite public to star in ads
Posted in: UncategorizedLONDON – Comparethemarket.com is taking its ad campaign a step further by using the Twitter account of its mascot, the Russian meerkat Aleksandr Orlov, to invite users to appear in testimonial ads on his website.
Apr
01
Stewart Devlin joins The Partners as NY creative director
Posted in: UncategorizedLONDON – WPP branding consultancy The Partners has strengthened its recently opened New York office by hiring Stewart Devlin as creative director.
Apr
01
Paul Simons backs mobile agency start-up
Posted in: UncategorizedLONDON – The former agency chief Paul Simons is backing a start-up that will focus on developing mobile phones as an advertising medium.
Apr
01
Trinity Mirror launches local business directory site
Posted in: UncategorizedLONDON – Trinity Mirror has launched an online business directory called LocalMole.co.uk that is designed to connect local users with local businesses.
Apr
01
I Love Viral video – the top viral video in April 2009 #38
Posted in: Uncategorized
New, the I love
viral facebook application is available here.
The best viral video show on the web.
If you want to know what is viral this week, you need to watch every week this top 3 viral videos.
All the weekly archives are available here.
if you want this show on your blog, […]
Apr
01
M&S and H Samuel ranked top for best email practice
Posted in: UncategorizedLONDON – Marks & Spencer and H Samuel have come out on top in a study of retailers’ email marketing techniques, which also revealed that many companies, including Somerfield and H&M, are still ignoring best practices, according to the research.
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