Hasta La Creative!

LONDON – The future of UK production companies has been called into question after an attempt by Omnicom to rewrite contractual terms between agencies and production businesses.

LONDON – Saatchi & Saatchi has poach-ed Mother’s award-winning creative team Rob Potts and Andy Jex to take on the roles of creative directors at the agency.

LONDON – The Government has run into controversy by launching a “real help now” campaign to promote its anti-recession measures.

(TrendHunter.com) This month, Glamour Magazine is celebrating its 70th Anniversary with a special tribute issue and photo shoot, featuring a bevy of present-day starlets depicting iconic women over the last 70 years.

Alexis…

(TrendHunter.com) All of these photos are images of people throughout history, of which only one photograph exists. I know, strange! This ‘list’ really appealed to me as it is a strange and befuddling concept once you start…

Two Cyruses, Billy Ray and Miley are topping the charts for their respective songs which will appear on Walt Disney Records soundtracks. This week, Miley Cyrus debuts with “The Climb” (Walt Disney/Hollywood/Lyric Street) at No. 48 and father Billy Ray bows with “Back to Tennessee” (Walt Disney/Lyric Street) at No. 59 on Billboard’s Hot Country Songs chart.

The Songs are due to be unveiled on March 24 in the Walt Disney Pictures film, “Hannah Montana The Movie,” which opens nationwide in theaters April 10. Back To Tennessee is also the title track of Cyrus’ upcoming CD, which will be released on April 7. This marks the first time in nearly twenty years that a father and daughter have appeared on the chart with separate solo singles.

A musical highpoint in “Hannah Montana The Movie,” Billy Ray (as his character Robby Ray Stewart) performs “Back To Tennessee.” Written by Cyrus, Tamara Dunn and Matthew Wilder, it is inspired by Billy Ray’s longing to return to his roots and breathe the sweet southern air of his home state.

(Source) Press

Me lembro da época em que ter um tênis da New Balance era sinal de status, principalmente entre os jovens estudantes.
E pelo que percebi, a marca anda meio “desaparecida”, pelo menos aqui no Brasil.
No entanto, uma promo organizada pela marca, pretende retomar o seu estilo “young” e “cool” diante dos seus entusiastas.
Ela está preparando o lançamento de dois novo modelos – o 576 e o 1700 – e este é o motivo de um concurso mundial que já começou. As pessoas que estiverem interessadas na customização destes novos modelos, podem enviar suas “propostas artísticas” até dia 10 de junho, através do site do concurso.

Para garantir a participação de mais interessados, a marca propôs colocar os melhores trabalhos no mercado, em lojas do mundo inteiro – ao todo, 600 pares de cada estilo.

Os autores das melhores customizações também poderão participar de uma exposição, em setembro, numa parceria da New Balance com o famoso site Shoes-Up.

schaferToday, Facebook announced the redesign of their Facebook Pages, as well as several other product updates. Here's what they mean for marketers.

To help address the worsening economic situations, General Motors is seriously pondering on killing the Saturn brand. General Motors first conceived the idea of the Saturn brand back in the late 1980’s. Since the popular car brand started rolling off of car lots it has created a very loyal fan base.

G.M. says that if Saturn retailers or other investor groups present a plan that would allow a spin-off or sale of the Saturn Distribution Corporation that they would be open to that possibility.

If a deal is not reached then G.M. says it will phase out Saturn at the end of the product’s life cycle sometime in 2012.

(Source) TriCities.com

NEW YORK (AdAge.com) — Fast-food burger chain White Castle has shifted its marketing account to Omnicom Group's Zimmerman, ending a 15-year run with WPP's JWT.