Hasta La Creative!

NEW YORK (AdAge.com) — You don't hear a lot of people talking about the current national economic disaster's "silver lining." But Euro RSCG's global chief strategy officer, Andrew Bennett, sees one for his industry. We were also fascinated to learn that he's working on a book entitled "Good for Business." We wondered if that title seemed as ironic to him as it did to us in this era of relentless corporate catastrophe.

NEW YORK – Ice-cream brand Ben & Jerry’s has taken a dig at rival Haagen-Dazs for shrinking its carton sizes.

LONDON – Archant, the privately owned regional publisher, suffered what it termed “significant” declines in ad revenue across its newspaper and magazine business in 2008.

LONDON – Google-owned YouTube has pulled thousands of music videos from its website after failing to agree terms with the UK’s main songwriters’ collection society.

LONDON – A metrosexual man who won an £17.94 bid for a tube of L’Oreal Hydra Energetic Turbo has made just one of the purchases that has led the cosmetics brand to take legal action against eBay, claiming it is aiding counterfeiting.

Une publicité en slow-motion mettant en scène le skateur Bob Burnquist afin de promouvoir les produits chocolatés de la marque Nestlé Aero. Dans la vidéo, une démo de skate au milieu de centaines de ballons de la même couleur que les fameux bonbons au chocolat.

Une réalisation de Ty Evans pour Skatefairy.

LONDON – Colour is the strongest visual element of a brand, according to research by patent and trademark attorneys Withers & Rogers, which found that The AA has the highest colour recall of any brand.

LONDON – Woolworths’ new owners are using Twitter and a company blog to communicate with consumers after critics accused the 99-year-old brand of being out-of-touch when it went into administration.

john4hannah.com

“Hannah Davis, will you be my valentine. The things we do for love: Priceless.”

Advertising Agency: McCann , Creative Director: Matt Crabtree
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Other additional credits: John Martin, Gary Todd
Released: February 2009
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LONDON – Primesight has formed a new lifestyles team to sell across its Mall², health clubs, cinemas and experiential activity.