Mar
10
Mar
10
How About a Standardized URL for Spanish-Language Brand Sites?
Posted in: Uncategorized
We should have a consistent URL format for Spanish websites that consumers can easily locate. This would make the website easier to find, which would obviously be better for the brand.
Mar
10
Fitness TV launches free-to-air in June
Posted in: UncategorizedLONDON – Fitness TV, which claims to be the UK’s first digital TV channel dedicated to health and fitness, will launch free-to-air on Sky in June.
Mar
10
For Brand Ads Online, Bigger Is Better
Posted in: Uncategorized
NEW YORK (AdAge.com) — Web publishers such as NYTimes.com, ESPN.com and CNN.com think they know what will attract more brand advertising online. Hint: Try ads that look more like the ones Apple has been running on the front page of NYTimes.comand WSJ.comthan, well, those belly-fat, IQ and credit-score ads the networks are spraying everywhere.
Mar
10
Rapp puts Rebecca Heaney in charge at Edinburgh
Posted in: UncategorizedLONDON – Rapp Edinburgh has promoted Rebecca Heaney to managing director after dispensing with its nineteen month old structure of having three managing partners.
Mar
10
How to Make Display Ads Suck Less
Posted in: Uncategorized
Online display advertising sucks. There, I said it. It's like everyone's been kind of skirting the issue over the last few months so as not to upset anyone. It seems like the conversations around the death (or at least decline) of display has been about everything but the ad itself. Funnily enough, that's exactly what I want to talk about.
Mar
10
Creston launches social media planning service
Posted in: UncategorizedLONDON – The marketing services group Creston has launched a social media campaign planning service.
Mar
10
McDonald’s in football push
Posted in: UncategorizedLONDON – McDonald’s is launching a programme of Football Open Days aimed at encouraging children to take up the sport.
Mar
10
MEN Media sheds 150 jobs and closes weekly newspaper offices
Posted in: UncategorizedLONDON – Manchester Evening News and local weekly papers owner MEN Media is to shed 150 jobs including 78 editorial roles and close eight offices around the Manchester area.
Mar
10
YouPix 2009 | Bate-papo com Marcelo Tas
Posted in: Uncategorized
Pouco (ou quase nada) comentado na rede, hoje vai rolar, no segundo dia do YouPix 2009, um bate-papo paralelo com Marcelo Tas (atual âncora do humorístico CQC, da Band).
E eu tive a honra de ter sido convidado para integrar a equipe de blogueiros que irá neste debate oferecido pela Revista Pix, em parceria com o Speedy da Telefonica.
O encontro visa apresentar um produto inovador, o Trio Speedy Xtreme, que traz um pacote de TV por assinatura, voz e banda larga de 30 mega (uou!).
Já o Tas, conhecido por sua pró-atividade multimídia, deve contar histórias engraçadas (e trágicas) de suas experiências com a web.
Ao que tudo indica, vai ser um evento bem bacana. Se por acaso houver novidades relevantes para colocar aqui ou no INvertido, não deixarei de postar 
O que é? O YouPix é um festival de diversão digital – organizado pela revista Pix. Sao 3 dias de programação com a participação de convidados internacionais e nacionais.
Quando? Começou no dia 9/03 e vai até o dia 11/03.
Onde? O evento acontece no Espaço Gafanhoto (Av. Rebouças, 3181 – SP).
Mar
10
It’s Barbie’s 50th Anni!
Posted in: Uncategorized
To celebrate Barbie’s 50-year anniversary, Chanel’s own Karl Lagerfeld designed a Barbie/Ken exhibit for Colette in Paris.
Mar
10
Waffles – Retro Sneakers
Posted in: Uncategorized
Advertising Agency: In-house
Creation: Ad Luijten
Photographer: Stock
Published: February 2009
Mar
10
Barnardo’s TV ad shock tactics help public awareness
Posted in: UncategorizedLONDON – Barnardo’s says its graphic TV campaign to highlight its work for vulnerable children has attracted a sharp rise in public awareness of the charity.
Mar
10
Swiftcover.com to sponsor Absolute weekend schedule
Posted in: UncategorizedLONDON – Swiftcover.com, the insurance provider, is to sponsor Absolute radio’s weekend offering for three months from 13 March in a six-figure deal.
Mar
10
Hey, Burnout Frat Kid. Axe is Your Soap.
Posted in: Uncategorized
Mekanism put together this sensory mindfuck of a week in the life of a single twenty-something.
Mar
10
Onitsuka Tiger: Shoe
Posted in: Uncategorized
“Celebrating 60 years. Discover the legend of the Zodiac race at onitsukatiger.com”
Advertising Agency: Amsterdam Worldwide
Mar
10
Guardian News & Media launches Open Platform
Posted in: UncategorizedLONDON – Guardian News & Media has opened its database to partners, allowing them to take statistics and the content of articles for free and build their own applications.
Mar
10
UK marketers do not understand social networks
Posted in: UncategorizedLONDON – Lack of understanding prevents almost half of UK marketers from investing in social networks, according to a survey.
Mar
10
A Stirring Encounter of Coke Kind.
Posted in: Uncategorized
McCann Erickson/Madrid’s “Encounter” is an increasingly emotional progression toward the meeting of a centenerian and a just-born child.
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