NEW YORK (AdAge.com) — A new TV series from Popular Science magazine and The Science Channel is the latest to suggest the partnership model is evolving from swapping content to shared accountability for both editorial and ad sales.
A Esso, fornecedora oficial de combustíveis da Stock Car, promoveu hoje uma ação diferenciada para reforçar sua presença na maior competição automotiva do Brasil. O jornal Destak, desta sexta feira, circulou com uma capa falsa em flanela e a seguinte mensagem no verso: “A gente não cuida só do seu carro. Esso, o único combustível de todos os carros da Stock Car“. Criada pela Lew Lara\TBWA, a ação tem como objetivo impactar o consumidor de combustíveis dentro do seu próprio automóvel e ainda ser útil, já que, além do souvenir, traz também detalhes da competição que começa neste domingo (29/03).
Dairy Crest has sold its 49% stake in Yoplait Dairy Crest Limited to the Yoplait group for £63.5m, deciding to focus on its own butter and cheese brands.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Producer: Rowena Caesar
SAN FRANCISCO (AdAge.com) — As agencies herd their clients onto the iPhone-application bandwagon, brands are happy to climb onboard. After all, what marketer wouldn't salivate at the engagement prospects behind the 800 million games, utilities and entertainment downloaded from the App Store? But the rush to apps has led to a backlash in some quarters, and a call for more measured thinking around branded apps.
Want to rain down some destruction on a friend? Or an enemy?
LONDON – Beattie McGuinness Bungay is gearing up for the launch of its New York office this summer, and is in the process of hiring American-based talent to front the shop.
Tuesday's presidential press conference shifted episode two of Fox's "American Idol" from Wednesday to Thursday, which gave Fox a victory in last night's Nielsen ratings race. "American Idol" delivered a 7.4/21 rating and share in the ad-centric adult 18-49 demographic. It was followed by another leader in the genre, "Hell's Kitchen" (4.7/11) to combine for a first place 6.1/16 (all ratings based on Nielsen fast affiliate data).
LONDON – Fuller’s London Pride is launching a TV campaign this spring to promote the brand to beer drinkers
Killed Ideas are a very sad thing.
LONDON – Panasonic, the electrical goods giant, is launching its ‘white goods’ into UK stores next week.
New spot from Leo Burnett Lisbon for Amnesty International
Advertising Agency: Leo Burnett, Lisbon, Portugual
Executive Creative Director: Chacho Puebla
Copywriters: Chacho Puebla, Bruno Ribeiro, Fernando Bellotti
Art Directors: Mico Toledo, Chacho Puebla
Direction: Mateus de Paula Santos
Production Design Company: Lobo / Animatório
Animation: Animatório
Executive Producer: Alberto Lopes
Producer: Loic Dubois
Sound Design: Paulo Beto
Agency Producer: Cristina Almeida
Un clip d’animation décalé et psychédélique pour le nouveau single “Gifted” en featuring avec Kanye West, Santigold et Lykke Li. Un titre extrait du dernier album de N.A.S.A, sur une réalisation de l’équipe de Three Legged Legs.
LONDON – Yoursphere, a new social networking site targeting children under 18, is to launch in the UK backed by a social media campaign.
All around us are sharks. There are the strategy sharks, the digital sharks and our newest competitor for the client's ear — the social-media sharks. These folks didn't grow up in our reach and frequency world. They grew up in the metric world of digital, numbers and business geeks.
LONDON – Outdoor and ambient media owner Promotion Space Group has appointed two new directors and promoted two sales directors to its board as part of a new management structure.
LONDON – K-Swiss is launching its Classic Remastered trainer with an interactive campaign website featuring 14 celebrity ambassadors from the world of art, music and sport.
LONDON – Leukaemia CARE is planning to sign up corporate sponsors and celebrities for a campaign to encourage 18- to 29-year-olds to support the charity.
LONDON – Ben Sedley, formerly of HomeCorp, and Börkur, formerly of Factory Films, have joined the production company Outsider.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
