Hasta La Creative!

LONDON – The Sun is running a campaign to encourage people to raise money for the Help for Heroes charity, which supports injured soldiers.

LONDON – ITV1’s Sunday night detective drama ‘Lewis’ pulled in 6.4m viewers, almost double the number that tuned in for BBC One’s ‘The No 1 Ladies’ Detective Agency’, according to unofficial overnight figures.

PATTAYA, Thailand (AdAge.com) — Although AdFest — Asia's version of Cannes — is held in Thailand, the awards show constantly looks back over its shoulder at the regional marketing colossus, China. Ad Age Hong Kong bureau chief Normandy Madden was on hand and got to pull John Hegarty in front of her video camera. The creative chief of London's Bartle Bogle Hegarty and chair of several awards juries, Hegarty and his agency have been giving a great deal of thought to what the China market ultimately means for the advertising industry.

LONDON – Online advertisers may face stricter controls as the EU is set to launch an investigation into behavioural-targeted advertising.

LONDON – The Real Estate Disposition Corporation (REDC), the US home repossession auction company, is taking advantage of the downturn in the UK property market by appointing All Response Media to handle its UK media planning and buying.

Blogger Gunnar Brune analyzes the growth of social networks in a country whose brushes with totalitarianism has made it wary of sharing too much information.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Massimo Verrone
Copywriter: Mario Esposito
Photographer: Liverani
Post Production: Germano Finco

LONDON – The History Channel UK, a joint venture between A&E Television Networks and Sky, has appointed Christina Foley to the position of commercial director.

LONDON – Dan Wieden, the co-founder and chief executive of Wieden & Kennedy, will be presented with a CLIO Lifetime Achievement Award in May.

LONDON – A couple of slightly overweight men in bad wigs have targeted Mother’s Duffy Diet Coke ad by making two piss-take spoofs and posting them on You Tube.