Hasta La Creative!

LONDON – The Co-operative Group is to launch its £10m re-branding campaign with a two-and-a-half minute commercial during Coronation Street.

LONDON – The BBC is launching a range of Strictly Come Dancing merchandise through its commercial arm, BBC Worldwide.

Foram mais de 50 filmes publicitários transmitidos nos intervalos do 43º Superbowl, transmitido na NBC dos Estados Unidos, ontem a noite.

O que eu optei, foi separar apenas os melhores comerciais que, na minha opinião, fizeram o show acontecer.

Como todos eles refletem unicamente a minha opinião, você pode acabar discordando de algumas escolhas. E é exatamente isso que eu quero. Comente, faça sua própria escolha e debata com a gente

Career Builder: “Tips”

Dreamworks: “Monster vs Aliens 3D”

Doritos: “Power Of The Crunch”

Teleflora: “Talking Flowers”

Hyundai: “Get The Name Right”

Gatorade: “Mission G”

Pepsi: “Refresh Anthem”

Paramount Pictures: “Star Treck”

“Plus size denim for women.”

Advertising Agency: JWT, Delhi, India
Creative Director: Soumitra Karnik
Art Director: Sumati Singh
Copywriter: Charu Chhitwal
Illustrator: Achintya Biswas
Photographer: Jaideep Oberoi
Account Management: Hari Krishnan

NEW YORK (AdAge.com) — A number of companies have fielded digital signs capable of supporting occasional interactive ad campaigns. But Clear Channel Spectacolor has launched one of the first electronic billboards that's fully interactive 24 hours a day. It now looks down on Times Square's heavily trafficked Broadway ticket booth, beckoning queued-up customers to play the SMS-activated game, Jumbli.

Hoping you’ll contribute to its waning pool of inspiration, US Cellular (via Riney) put together YourInsideJoke.com, where users can exploit that kind of between-friends humor that doesn’t really scale to the world at large.

LONDON – Online marketing services and research group TMN is reducing its headcount from 160 to around 135 staff to reduce costs by £1.15m per year.

Thomas Williams est un graphiste Australien basé à Melbourne habitué aux grilles et à la typographie helvétique. Il réalise un calendrier d’une simplicité et d’une lisibilité étonnantes : les jours de weekends sont entourées d’un point noir.

Le poster A1 est disponible à la vente aux premiers jours de chaque mois de l’année.
Le calendrier reste disponible au téléchargement sur son site.

LONDON – HS&P, formerly Hicklin Slade & Partners, is targeting football clubs with a new product aiming to help clubs drive revenue from their databases amid the downturn.

LONDON – Google’s search engine ground to a halt on Saturday after an error by staff prevented millions of users from accessing any web pages.