LONDON – JD Wetherspoon and Greene King are among six pub chains that have signed up to a Food Standards Agency project aimed at helping people eat more healthily outside the home.
Muitos dizem que os contratos publicitários de Michael Phelps estão sob risco, depois de uma foto do nadador fumando maconha ter sido publicada no tablóide inglês News of The World.
Só que ao contrário do que empresas como Nike, Coca-Cola, Kelloggs, Subway, AT&T, Hilton e Mazda, todas patrocinadoras de Phelps, devem estar pensando, uma em particular está comemorando o buzz gratuito: a tradicional grife suíça de relógios Omega.
Michael Phelps aparece na foto usando um dos modelos da marca, criado especialmente para ele. De acordo com o Huffington Post, um porta-voz da Omega declarou: “Não dá para comprar esse tipo de product placement – acredite, nós temos tentado”. O executivo disse ainda que, depois da polêmica, pretendem vender réplicas oficiais do The Poseidon, apelido dado ao relógio por causa de sua resistência na água.
Outra que gostou da foto foi a PowerBar, marca de barras de cereais e energéticas voltada para atletas, que também já veiculou uma campanha protagonizada por Phelps. O diretor de comunicação da empresa acredita que a imagem ajuda a reposicionar um cara que o mundo já admira, só que agora com 10% a mais de bad boy: “As garotas adoram um bad boy!”.
CINCINNATI (AdAge.com) — Who says government moves too slowly? A couple weeks ago I posted a blog entry on how the FDA might leverage social media to better address the peanut butter and salmonella recall issue. Shortly thereafter some ostensibly random dude named Andrew P. Wilson pinged me on Twitter with a heads-up that the Department of Health and Human Services is making headway on that very issue. Not only that, he said that on that very day HHS started a social-media team.
SAN FRANCISCO (AdAge.com) — For all the cool things the iPhone can do, running Flash — a platform that displays interactive graphics and animations — isn't one of them. But Greystripe isn't waiting around for Apple and Adobe, Flash's maker, to work things out.
LONDON – Unilever has refused to make a forecast for 2009 and has scrapped targets for 2010 amid the worsening economic conditions.
LONDON – The Labour Party is launching a system to integrate Labour MPs’ websites with Twitter and Facebook in a bid to help them better communicate with their constituents.
On an especially idle morning, @tim_nolan invited us to partake of YouTube Street Fighter, brought to you by Patrick Bolvin.
LONDON – Ofcom, the broadcast regulator, has unveiled a new advisory panel for regional England that includes former Emap digital leader Dharmash Mistry and ex-Anglia TV managing director Graham Creelman.
LONDON – The BBC Trust’s review into BBC Worldwide’s remit is to be completed in the spring, the BBC watchdog announced today (5 February).
LONDON – Transport for London has appointed Carlson Marketing to create a sponsor and partnership programme to promote sustainable transport.
A Levi’s está promovendo uma notória ação em Barcelona, pegando carona na celebração da feira nacional de moda Bread & Butter (B&B). Ela customizou uma pequena frota de carros da linha Smart, da M.Benz, que passearão pelas ruas da cidade durante o evento de moda urbana.
Ao longo dos dias em que a feira estiver acontecendo, vão circular, por toda Barcelona, “zapatillas motorizadas“. Se trata da primeira ação da marca Levi’s com essas carecterísticas na Espanha.
A ação está sendo feita em colaboração com a Serbecar, especialista em publicidade nos automóveis.
“For styling that’s very you”
Agency: Orchard Advertising, Chennai
Creative Director: Thomas Xavier
Art Director: K. N. Balakrishnan
Copywriter: Anantha Narayan
Account Manager: Deepan Ramachandran
LONDON – An online fake tan hoax website by McCann Erickson, raising awareness of skin cancer-related deaths in the UK, has been deluged with hits.
LONDON – A hoax website set up by McCann Erickson for skin cancer charity Skcin that promised people they could get regular tans from their computer using special technology has attracted 30,000 hits in the first 24 hours.
NEW YORK – The Associated Press is bringing a copyright infringement case around the iconic “hope” poster for Barack Obama’s election campaign, which artist Shepherd Fairey based on an Associated Press image.
LONDON – Star, the News Corp-owned Asia-focused broadcaster, has named Eurosport’s Yeshpal Sharma as its vice-president of distribution and ad sales for the UK and continental Europe.
NEW YORK (AdAge.com) — The TV companies that last year produced 19 program pilots in New York have this year committed to producing none there, according to NBC Universal CEO Jeff Zucker. He was speaking at the Future of New York City conference organized by Crain's New York and the Partnership for New York City. The focus was on how media and ad agencies are being hammered by the double trauma of digital revolution and severe recession — and what the city can do to help them.
LONDON – Dairy Crest has signed a six-figure sponsorship deal to support the launch of the new UKTV channel, Blighty, in a move designed to further highlight Country Life’s British provenance.
LONDON – Cobra Beer has built on its association with the UK film industry by signing up to become the official beer to the British Academy of Film and Television Arts (BAFTA).
LONDON – BT has created a microsite through Crayon to support its Comic Relief fundraising activity.
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