LONDON – BrewDog, the Scottish beer company, has taken its row with the Portman Group to a new level by instituting defamation proceedings against the drinks industry regulator over comments relating to its beer brand Speedball.
(TrendHunter.com) Fake underwear skirts, animal p_rn and naughty tableware. Today we hunt: Deceptive Naughty.
10. These ads suggests sex sells, even when it’s fake. They include fake thighs made of Kingfisher lager, a…
(TrendHunter.com) I have seen my share of lingerie corsets, but I have never seen anything like these face-altering masks.
Designed by Paddy Hartley, the “Face Corset,” as he calls these masks, were designed with a social…
LONDON – IPC Ignite has appointed Toby Bicknell as digital sales manager.
LONDON – Subway is sticking by its sponsorship deal with Michael Phelps, but is expected to delay an ad campaign featuring the Olympic swimmer, after a row erupted over the photograph of him smoking a marijuana pipe.
This execution was a full page ad for the Tassimo brewer, a unique machine that produces single servings of coffee, tea and cappuccinos. There is an acetate overlay on which there is a scaled down image of the machine. When the overlay sits on top of the editorial page it looks as though the machine has been integrated into the kitchen and belongs on the counter. Tassimo’s innovative take on breaking down the barriers between advertising and editorial. They literally overlayed their brewers on a stunning countertop within an editorial feature focusing on a celebrity home renovation – Allowing consumers to imagine Tassimo in their homes.
Credits:
Agency: MediaVest, Ogilvy & Mather, Transcontinental
Client: Kraft Canada
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Week 7
Country, City:
USA, North Carolina, Winston-Salem
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(TrendHunter.com) Wetting yourself, excessive armpit sweat, bleeding noses, sewn lips and murder… you get all that and a whole lot more in the morbidly creative and eccentric photography of Belgian artist Christophe Gilbert.…
Is it just my kid, or is every child over the age of 8 carrying around a smartphone that's making him dumb?
The Octuplet Mom's poor children — all 14 of them — will likely have a tough time of it without a critical mass of immoral behavior by the media: namely, the showering of cash on a disturbed person. But marketers must take pause.
Former Ad Age writer Jim Brady was one of a kind not only because of his superb writing skills but also because of his extraordinary discipline.
CHICAGO (AdAge.com) — This month marks Leo Burnett CEO Tom Bernardin's fifth anniversary at the network, but the occasion is unlikely to be marked by much celebration.
CHICAGO (AdAge.com) — Bill Pearce, senior VP-chief marketing officer, Del Monte Foods, recently found as part of consumer research that consumers will sacrifice what they put on their own plates before trying to save pennies on Fido's treats. As a result, he's putting the company's Pup-Peroni dog treats on TV for the first time.
In this back-to-the-future, word-of-mouth world made possible by the internet, it only takes one incident to ruin a reputation.
SAN FRANCISCO (AdAge.com) — In just a 4-month-long pilot run, mobile outperformed Porsche's wider campaign to convince buyers it wasn't just an unaffordable icon.
NEW YORK (AdAge.com) — NBC Universal used this year's Super Bowl to play up anything and everything in its corporate family.
NEW YORK (AdAge.com) — Advertisers, recession and technology are conspiring to render still more magazine traditions obsolete. Here, two more changes magazine publishers must make sooner rather than later.
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