Yup, and as we mentioned before, the CLIOs are making their first appearance in Las Vegas May 12-14 where they will celebrate the organization’s 50th anniversary at the Hard Rock Hotel & Casino.
A Coca-Cola estreou ontem no Reino Unido a sua nova campanha para Diet Coke, estrelada pela cantora galesa Duffy.
Criado pela Mother de Londres, o filme mostra Duffy em um passeio de bicicleta a noite, enquanto canta “I Gotta Be Me” de Sammy Davis Jr.
A campanha abandona de vez aquela imagem de homens trabalhadores e semi-nus que sempre estiveram presentes nos anúncios de Diet Coke. Segundo Jonny Ng, da Mother, o refrigerante será associado agora com mulheres modernas, inspiradoras e independentes: “Duffy foi escolhida por ser a epítome de uma Diet Coke Girl”.
Além do filme, anúncios impressos e mídia exterior farão parte do esforço. Assista o comercial abaixo:
| Via BrandRep
(TrendHunter.com) The Discovery Channel has lent credibity to a ringtone that can enhance breasts. By listening to the Rock Melon ringtone 20 times a day for ten consecutive days, it was shown that breast size can be enlarged…
Well the firestorm over Facebook’s new terms of service which everyone read as Facebook owning your ass when, in reality, they were only licensing it is over.
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Advertising Agency: Bates Pangulf, Dubai, UAE
Creative Director: Ranesh Keswani
Art Director: Kamal Sethu
Copywriter: Micky Kalita
Via [ mediaME ]
On this week’s episode of Trust Me, Adrants’ sister site, AdGabber was mentioned in a plot line involving the Sarah Krajicek-Hunter (Monica Potter) character.
LONDON – Diet Coke is unveiling its new ad campaign featuring the Brit-award nominated singer Duffy during ITV’s coverage of the awards tonight at 21.58pm.
Music. Records to some, jingles to others, a theme, a tune, a few bars or a beat — it's music, yes, but it's more: It's branding, music branding, and the sound is music to corporate ears.
Let's talk about how this economic crisis becomes the pivotal opportunity that will enable us to accelerate our growth, to get in front of the clients we want to work with and show a new agency model — a better experience and simply better results. Forget survive. Let's talk thrive.
LONDON – Online video service Joost will offer celebrity news, interviews and event coverage from tonight’s Brit Awards and London Fashion Week through a partnership with video entertainment company t5m.
LONDON – Media organisations are being invited by the Government to submit plans for a remodelled public service broadcaster to rival the BBC.
LONDON – Former Mirror Group boss David Montgomery’s embattled European newspaper group Mecom has offloaded a fresh batch of newspapers as it looks to pay down debt.
LONDON – Nokia is to axe more than half of its UK ad sales division as it scales back its commercial presence.
The Media Week team discuss the latest TV impacts, Twitter, departures at Discovery and new developments at the GSMA along with all the big stories in media this week, with editor Steve Barrett, news editor Tristan O’Carroll and broadcast reporter Emma Barnett, in the Media Week podcast.
LONDON – Mother has launched the latest instalment of its PG Tips campaign featuring Al and Monkey with a spot showing the duo discussing the benefits of its pyramid teabags.
Des travaux très soignés par le photographe Sam Basset en provenance du New Jersey. Une belle galerie de photos mêlant à la fois des gens étranges et des personnalités, toujours dans des situations très insolites. Plus d’images dans la suite.
LONDON – Richard Branson’s Virgin Group has emerged as one of several potential buyers for Honda’s defunct Formula One team.
LONDON – The Department for Transport has handed Leo Burnett its £1.5 million drug drive awareness account.
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