LONDON – Terminally ill reality TV star Jade Goody has signed an exclusive rights deal with Living TV to have her wedding to Jack Tweed broadcast exclusively on the channel, probably in mid-March.
LONDON – French oil and gas giant Total has kicked off a review of its marketing agency arrangements in the UK.
NEW YORK (AdAge.com) — Despite the economic troubles that are hobbling other media companies, Wildbrain, the producer of Nickelodeon's "Yo Gabba Gabba," is going gangbusters. A combination entertainment marketer, animation shop and toy company, Wildbrain strutted its stuff at last week's ComicCon. Chief Marketing Officer Michael Polis detailed a slew of new projects, including a "Yo Gabba Gabba" film and a Paramount deal to produce a full-length feature based on the company's toy line.
LONDON – Ted Baker has signed a partnership deal with UKTV, to mark the relaunch of UKTV People as Blighty.
LONDON – BBC One drama ‘Mistresses’ returned for a second series last night and won the primetime slot with 4.8m viewers, according to unofficial overnight figures.
LONDON – The COI is poised to name Mark Lund, chief executive of creative shop DLKW, as its new chief executive, replacing Alan Bishop.
Greek portal Cosmote is promoting its social merits with “Our world is you” — shorthand for on our portal, you can do whatever you want.
LONDON – Mark Lund, the chief executive of DLKW, is set to be named the new chief executive of COI.
(TrendHunter.com) The Alexander Wang Fall 2009 show at New York Fashion Week was dark, seductive, and showed a lot of exposed obliques!
The cuts were body-hugging and in some cases, flaunted a lot of skin, demonstrating…
NEW YORK – Business secretary Peter Mandelson has engaged in a four-letter rant about the chief executive of Starbucks for criticising the state of the UK economy, as the coffee chain prepares to launch its Via Ready Brew instant coffee brand.
LONDON – Wrigley’s Extra, the official chewing gum of the Premier League, has launched an Extra 90+ campaign, which urges nervous fans to ‘chew through the minutes that matter’.
LONDON – Mark Lund, the chief executive of Delaney Lund Knox Warren & Partners, will be unveiled later today as the new chief executive of COI.
LONDON – Only about half the people interviewed in Brand Republic’s latest video had heard of micro-blogging service Twitter, while those that had were split over its merits — watch the video now.
LONDON – ITV has announced sponsorship deals with Standard Life and Uncle Ben’s.
LONDON – General Motors and Chrysler have revealed plans to phase out a number of brands and cut a combined 50,000 jobs globally, while asking the US government for bigger emergency loans.
LONDON – LG Electronics is to run a glossy press ad campaign featuring film director Edward Zwick with the adaptation of its ‘Life’s Good’ strapline to ‘Life Looks Good’.
One of the biggest problems with anti-drug efforts is that they’re condescending, over-exaggerated or hopelessly bizarre: utterly out of touch with the sensibilities of reasonable people.
LONDON – Müller has appointed VCCP to the £4 million Müller Rice ad account without a pitch.
LONDON – Asda’s marketing director Rick Bendel has been promoted to a new role of chief marketing officer as the Wal-mart-owned supermarket announces its annual sales results.
LONDON – Starbucks has unveiled its UK launch plans for its instant coffee brand, Via Ready Brew.
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