Jan
05
Jan
05
Is Frank Miller Working on Monkey Projects?
Posted in: Uncategorized
Jan
05
Love It Or Hate It: The New Effort From Hill, Holliday, Connors, Cosmopulos
Posted in: UncategorizedDunkin’ Donuts new ad campaign launches today. The effort cost $100M and comes with the new tagline, “You Kin’ Do It.” Hill, Holliday, Connors, Cosmopulos is the agency responsible for all this new work. Check the video above for a broadcast spot that focuses on encouraging people to get done mundane tasks. It’s very, um affirmative. Oprah would be proud.
Do you love it or do you hate it? Personally, I have no feeling about it whatsoever.
More: Hill Holliday Gets Some More Dunkin’
New Career Opportunities Daily: The best jobs in media
Jan
05
Lesser Energy Hogs by 2011
Posted in: Uncategorized
There is no law that prohibits any consumer to buy a flat screen TV. Hence, if controlling the energy consumption problem is the real issue, then state regulators are best left going after the manufacturers and setting down laws that require a certain degree of energy consumption to help curb energy hogging due to the vast purchase of electronic items.
By 2011, such regulations will be set. The gadgets will still be around but hopefully improved. Retailers have to make the necessary adjustments as early as now or else risk the chance of manufacturing their product line that will be shelved permanently.
Mike McMaster, president of Wilshire Entertainment Inc., worries that a rush to impose TV efficiency standards “would be basically the end of our business.” His locations in Thousand Oaks and Valencia employ 54 people and specialize in sales and installation of custom home theater systems centered on extremely large TVs.
(Source) LA Times
Jan
05
Muller hands £5 million Corners business to VCCP
Posted in: UncategorizedLONDON – VCCP has won the £5 million Muller Corners advertising account following a pitch against TBWA\London, the incumbent, and The Red Brick Road.
Jan
05
Adweeks Agencies Of The Year
Posted in: Uncategorized
Adweek has named their agencies of the year. Now don’t be shocked, but it’s Cripsin, for US agency, and TBWA for global agency. TBWA lands that spot for the second time in three years. Adweek gives a deep nod to the agency for picking up the Visa account; billings up for 4% and a 68% rate of winning pitches.
On the other hand, Crispin picks up the win for their Microsoft and Burger King work. Surprise!
Whether you love or hate them, the ad journal points to the agency’s whopping billings increase of 15% as a key factor in naming them the top US shop. Come on… that’s pretty fantastic. They also point to the agency’s pitch ratio – 4 out of 4. Hunh. Well then… Still, CP+B will remain a controversial choice. One commenter on the site said: “A junk food advertising agency. A pathetic choice.” On the other hand, another reader notes:
“Good for them, and good for the industry. Say what you will, they sell real clients real creative work. And that is the case for all their clients, they don’t phone it in on any of them. Even if you don’t love the work, for me the VW is pretty crappy, OK, really crappy, it’s still more than most agencies can say. Congrats CPB!”
Where do you stand?
More: Bogusky Paints His Nails Black and Gives Staff Guitars to Shred With
New Career Opportunities Daily: The best jobs in media
Jan
05
Peugeot moves UK dealership business into Euro RSCG
Posted in: UncategorizedLONDON – Peugeot has handed Euro RSCG its UK dealership business following a six-way pitch.
Jan
05
Steve Jobs is Wasting Away, Literally
Posted in: Uncategorized
In a letter posted on the Apple Web site, Steve Jobs announced that his health is keeping him from his usual duties at Apple — including the upcoming MacWorld thingy (which starts tomorrow).
Jobs’ health decline has seemingly gone hand in hand with Apple’s slow stock decline. But until now, no public information existed as to the cause of his ailment. Jobs cleared things up in the letter, stating that a rare hormone imbalance is to blame. Apparently, the problem is causing him to lose weight — but he should be able to gain it back in a few months time.
As many of you know, I have been losing weight throughout 2008. The reason has been a mystery to me and my doctors. A few weeks ago, I decided that getting to the root cause of this and reversing it needed to become my #1 priority.
Fortunately, after further testing, my doctors think they have found the cause — a hormone imbalance that has been “robbing” me of the proteins my body needs to be healthy. Sophisticated blood tests have confirmed this diagnosis.
The remedy for this nutritional problem is relatively simple and straightforward, and I’ve already begun treatment. But, just like I didn’t lose this much weight and body mass in a week or a month, my doctors expect it will take me until late this Spring to regain it. I will continue as Apple’s CEO during my recovery.
So, will this finding help stave off Apple’s stock woes? It certainly shouldn’t. Keep building those iPhone apps, y’all. Oh, and raise your hand via poll if you’re excited about MacWorld.
New Career Opportunities Daily: The best jobs in media
Jan
05
Organ Donors, Faux Sci-Fi Ads, Israel Tweets, NYT Sells Out to Cash In
Posted in: Uncategorized
– The New York Times is pushing front page display ads. It’s hard times, yo; deal with it.
Jan
05
Proof that Advertising is At Least as Informative as Fox News.
Posted in: Uncategorized
One Chicago-based furniture store is happy to admit it sells more seats than Governor Blagojevich — and at a better rate, to boot.
Jan
05
Ogilvy launches new ad for Comfort Naturals range
Posted in: UncategorizedLONDON – Ogilvy Advertising has created a campaign, featuring its fabric-based animated characters, to launch Unilever’s new Comfort Naturals range.
Jan
05
Ain’t Nothing but a G Thang
Posted in: Uncategorized
It shouldn't be a mystery why Gatorade and its agency, Omnicom Group's TBWA/Chiat/Day, have picked Lil Wayne to narrate a new spot re-branding the beverage line.
Jan
05
Will It Blend? Who Cares.
Posted in: Uncategorized
OK so Tom Dickson has been hyping his Blendtc blender in online videos for some time now.
Jan
05
Rio Ferdinand stars in Nike hoody ad
Posted in: UncategorizedLONDON – BBDO Argentina has enlisted the help of sporting stars Rio Ferdinand, Marco Materazzi and Vincent Clerc in its latest work for Nike.
Jan
05
ESPN.com Redesigns to Be More Ad-Friendly
Posted in: Uncategorized
NEW YORK (AdAge.com) — As marketers look for more ways to break through the clutter of standard online display ads — and as publishers look to create the kind of integrated packages that ad networks can't — a good case to watch is the redesign of ESPN.com, which famously shunned ad networks last year.
Jan
05
Times raises cover price to 90p
Posted in: UncategorizedLONDON – News International has upped the cover price of the weekday edition of The Times to 90p, a rise of 10p.
Jan
05
New York Times Sacrifices People Before Standards: Good for Them
Posted in: Uncategorized
The New York Times has shown grace throughout its run as America’s most properest newspaper, but never was it more classy and honorable than today, in a story announcing that the most horrific of sacrifices has been made to offset its economic woes: the sale and placement of front page display ads. Oh, the horror blah of it all.
As we read the story, we recalled how the Times had recently re-mortgaged their fancy new midtown behemoth building, oh and laid off a bunch of staff. Here’s how it went: Layoffs, remortgage, display ads. You stay classy, Times decision makers!
First of all, it’s no joke that printing news on paper each and every day is really expensive. And yes, there’s something to be said for holding on to the standards that have set your rag apart from the riffraff for the better part of a century. But standards don’t mean squat when they come at the cost of the very people who make the damn thing possible. Right?
The ad space, which went into use today, is “two-and-a-half inches high, lies horizontally across the bottom of the front page, below the news articles and a brief summary of some articles in the paper.” Oh, and it’s below the fold. For those of you not familiar with news jargon, that means…below the fold.
Traditionally, content placed below the fold is considered less important. Well, compared to whatever is above the fold at least. Of the BTF placement, one tweeter noted, “background noise…when they put it above the fold, lets talk.” And as the article notes, the front page doesn’t cost much more than other highly coveted spaces throughout the paper.
All this proves is that when times are tough, we do what’s needed to make ends meet. The practice of survival is ever changing — but when it comes to the New York Times, well, they had it coming.
More: “Man Scales NYT Buillding To Post Ad“
New Career Opportunities Daily: The best jobs in media
Jan
05
If You Make Less Than $100K, You’re A Monstrous Loser
Posted in: Uncategorized
A new Fallon Minneapolis-created ad for job site The Ladders does a great job distinguishing itself from the rest of the pack.
Jan
05
Michael Phelps signs groundbreaking deal with Mazda in China
Posted in: UncategorizedLONDON – Olympic swimmer Michael Phelps is to become the brand spokesman for Mazda in China, in the largest single sponsorship deal for a Western celebrity in China’s history.
Jan
05
Hurst departs UTV Radio
Posted in: UncategorizedLONDON – Christ Hurst, group managing director of UTV Radio’s independent local radio stations unit, is to leave the company.
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