LONDON – Television audiences flocked to ITV1 last night as 7.3m watched the concluding part of ‘Above Suspicion’ while BBC One’s ‘Traffic Cops’ tied with ‘Celebrity Big Brother’ on 3.4m, according to unofficial overnight figures.
LONDON – Global Radio has started rebranding nine former GCap radio stations as Heart in the Anglia region, as well as announcing a refreshed line-up for the weekend Heart schedule.
LONDON – Media Week rounds up the big stories of the past two weeks, which have seen major account wins, high street casualties and further cutbacks across the industry.
LONDON – Brian Bridge, the former senior creative and commercials director, has died aged 64 after a heart attack.
LONDON – Brian Bridge, the former senior creative and commercials director, has died aged 64 after a heart attack.
LONDON – BBC Worldwide has appointed Matthew Goldberg, a former senior digital executive with Dow Jones, as the new chief executive of its Lonely Planet travel guide business.
VCCP has created its first campaign for comparethemarket.com since retaining the business in October last year.
LONDON – Champagne house Moet & Chandon is to sponsor Sky’s coverage of the Oscars and Golden Globes – the brand’s first TV sponsorship agreement.
LONDON – The rock star Iggy Pop is the face of a new ad campaign for Swiftcover.com insurance.
LONDON – Hackers have targeted social networking website Twitter, “phishing” users’ profiles by gaining screen names and passwords through deceptive emails.
(TrendHunter.com) We have seen myriads of faux trends for accessories and home furnishing: faux-wood, faux-leather or faux-fur, you name it.
Dutch copywriter Peggy van Neer has not only created a great bed linen design,…
You know how it seems like the biggest asshole in your office is also high up on the ladder? Forget talent. If you’re a prick, it seems like you’re bound for the big bucks and your name on the door. Well, it turns out that the old adage is true. Nice guys do finish last. Researcher Guido Heineck has recently taken a look at the correlation between personality traits and income in Britain.
It seems that being agreeable is directly related to lower earnings no matter what gender you are. Go figure. And if you’re neurotic and a woman? You’re doubly screwed. Naturally. See the rest of the results here.
More: “The True, But Lunatic Ravings Of A Mad Man”
New Career Opportunities Daily: The best jobs in media
LONDON – Marks and Spencer is expected to cut more than 1,000 jobs tomorrow after experiencing dismal Christmas trading.
LOS ANGELES – Dreamworks and PepsiCo are handing out more than 125m pairs of 3D glasses in the US, with which people can see a special trailer of new film, ‘Monsters vs Aliens’ on air during the Superbowl.
LONDON – The Rugby Football Union has licensed its brand to romance books publisher Mills & Boon, which is publishing eight books with plots linked to the sport.
Agency: Action Impact, Abu Dhabi, UAE
Director: Martin Steinberg
Cinematographer: Hannes Isaksson
Producer: Mattias Coldén
The new spot for The Ladders from Fallon US is a bit of a planning and buying train wreck. Sorry, but this ad is definitely making us believe the hype – 2009 is going to suck balls.
The ad above played during The Fiesta Bowl last night, which makes you wonder about the media buy that went down. The Bowl clocked 12M viewers. However, in 2006, the US Census reported that only 5.6 percent of individual income earners made $100+ year. And in this climate with Madoff and mortgages going belly up that number has definitely dropped. Sure, college football rakes in recent college grads as well as die hard, more affluent alums, but one has to wonder how many watchers are bagging the really big dough?
This begs the question – do you really need to shit all over those folks at the middle of the ladder or even, the bottom? Previously, the job site ran an ad that featured a tennis player. It achieved the same message without crapping on the little guy. In tonight’s spot, we see little godzillas who can’t get the attention of a sales clerk. What happened?
How many people were turned off by the message? You could argue it doesn’t matter if 10% (1.2M) now feel badly about the site. They weren’t going to use it anyway, right? But the trick with luxury is to create a feeling of aspiration. Not aversion to your brand.
Hope all that dough you guys coughed up for media time was worth it. Seems like there would be better avenues to tap the folks you want than a straight up media blitz. Silicon Alley Insider estimates the site will generate $60 million in revenue in 2008, up from about $35 million in 2007. The Ladders didn’t start using broadcast campaigns until just this year. They were doing just fine. Hope this turns out to be worth it. According to Alexa, there was no spike in traffic for The Ladders tonight, so perhaps not. Of course, we’ll check back in on these stats in a few hours.
Oh yeah. This commercial also just badly, badly executed. To quote David Ibsen: The ads are lacking “a clear or effective strategy, are not entertaining, nor are they memorable, or seem to tie to the brand promise.”
Total. Fail.
Gotta say though – as far as the monster themed commercials go, I’m generally a fan. I adored Garmin’s take. Check it out below.
New Career Opportunities Daily: The best jobs in media
LONDON – The BBC has found itself in the midst of another controversy after it emerged that its announcement of Matt Smith as the new ‘Doctor Who’ on Saturday was preceded by a flurry of bets on the actor.
Check out this 1991 British ad spot encouraging brands not to cut their budgets during the 90s recession. History is so tiring. It’s always repeating itself. When will these darn brands learn?
More: George Lois on the AdAge of Old
New Career Opportunities Daily: The best jobs in media
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