Outdoor híbrido para Honda

honda1.JPG

A Honda, líder mundial em baixa emissão de poluentes, decidiu implantar também na publicidade, sua boa causa em favor do meio ambiente. A partir de hoje, alguns outdoors iluminados com energia solar, capazes de suprir toda a iluminação da peça publicitária que divulga o Honda Accord Euro, foram espalhados pela Austrália.

Mesmo utilizando um papo clichê – de que a iniciativa mostra mais desempenho da montadora em tempos difíceis para a nossa natureza – os executivos da Honda podem comemorar, sabendo que essa é mais uma ação pioneira no sentido, e que só engrandece a reputação da empresa, mais uma vez no caminho do futuro.

::Via: Gizmag

Puma Celebrates 60th With Past Masher

puma_60_yawn.jpg

Upload your photo! Change its size and position! Alter the skin tone! Mess with Saturation! Toy with brightness! Meddle with contrast! Choose a body style! Pick a hair style! Slip on some glasses! Accessorize! Save it! Share it! Add to gallery!

Dunkin’: You Don’t Have to Be Bright to Be a Go-Getter!

dunkin-you-kin-do-it.jpg

You kin’ do it!” Dunkin Donuts exclaims in the 2009 debut of its new ad campaign, where people like you! power through everyday life with the will and guilelessness of Special Olympics athletes.

Grapes Battle Jelly Beans in Epic Showdown

soy_joy_battle.jpg

Jelly beans. Grapes. Highlighters. Yellow stickies. Paper clips. Elastic bands. Strawberries. Push pins. What would you create if you had all these items and kick ass animation skills? A soy Joy commercial, of course.

ASSME T-shirts Say it All

canned222.jpg

strong>Tina Dupuy over at fishbowlla e-mailed us to make sure we knew about ASSME and their t-shirts. See photo.

The “American Society of Shitcanned Media Elites, is according to their website, ‘a support organization for newly downsized members of the magazine, newspaper, book publishing, advertising, TV and web industries. Through time-tested methods (alcohol, social interaction), we seek to sustain and inspire this beleaguered professional subclass’.”

Learn about ASSME, here.

More:How Not to Manage Layoffs

Comments (View)

New Career Opportunities Daily: The best jobs in media

Ogilvy to Lay Off Almost 10% in North America

NEW YORK (AdAge.com) — WPP's Ogilvy & Mather is preparing to cut nearly 10% of its North American staff today, according to executives familiar with the matter. The reductions — which are anticipated to decrease the agency's head count by some 150 to 175 employees — are expected to take place in New York and other Ogilvy offices nationwide.

Charmin Half-Asses Casting Call Campaign

charmin-casting-call.jpg

In the last full week of December, Charmin launched what appears to be the beginning of a casting call campaign for a new bear mascot.

We Hear: The Ogilvy Layoffs Have Begun

ogilvy-on-advertising2.jpg

Madscammin’ George Parker reported on his blog this morning that Ogilvy will be performing layoffs, starting today. A source close to the matter informed AgencySpy minutes ago that a few bodies have hit the floor already, indicating that Parker’s report may be spot on.

So far only a few have gone and we’re waiting to hear more as the day goes on. Whether this will turn out to be the large scale cutback that’s been predicted is yet to be seen. So much for that recession plan.

Image

More:Ogilvy Names Worldwide Creative Director

Comments (View)

New Career Opportunities Daily: The best jobs in media

Atheists unveil £130,000 bus poster campaign

LONDON – A controversial atheist ad campaign goes live today with the line “There’s probably no God. Now stop worrying and enjoy your life” on 600 buses over the UK and 200 bendy buses in London.

Times ups cover price in Scotland

LONDON – News International is to up the cover prices of the Saturday edition of The Times and The Sunday Times by 10p in Scotland, bringing them in line with the papers’ cover prices south of the border.

Wheaton Rants: Fox Should Have Its College Bowl Contract Revoked

Fox has gone so overboard that throughout the game they show viewers the backside of the over-field camera, which is sporting a DirecTV bumper sticker. It's perhaps the most clumsy attempt at product integration I've ever seen.

Fallons Tiny Monsters Represent/Offend the Majority

The Fallon ad you see above has been drudging up some sour mud across the Web. It seems that pretty much anyone who doesn’t make at least $100k feels like (as SuperSpy notes) The Ladders is sharting all over them and their measly salaries.

Hey The Ladders, stop with the pretension. Anyway, SuperSpy gave us her thoughts below, but we wanted to run a fancy poll to get some technical figures about how you feel. As always, comments are welcome too. Poll!

Click continued to read the thoughts of a reader who e-mailed us on this subject.

More: “Fallon Pisses On The Little Guy With A Bad Media Buy”

continued…

Comments (View)

New Career Opportunities Daily: The best jobs in media

Samsung unveils internet-enabled TV sets

LONDON – Samsung is to launch internet-enabled TV sets in partnership with Yahoo in the spring, allowing users to access the Internet while watching TV.

MSN bolsters online search share

LONDON – MSN has bolstered its market share in the UK online search sector, increasing its total queries by 56% year on year, according to figures released by Nielsen.

Benylin ad rouses ire of business association

LONDON – An ad for cold remedy Benylin that encourages calling in sick to work or taking “a Benylin day” when feeling ill has resulted in a formal complaint to the Advertising Standards Authority by the Federation of Small Businesses.

Dubai Palm resort appoints Walker Media

London – Kerzner International, the holiday resort developer, has appointed Walker Media to handle the estimated $10 million media planning and buying task for its luxury resort in Dubai.

Atheists get their ad on 800 buses around the UK

LONDON – Atheists who appealed for enough funds to run an ad telling people “there’s probably no god” on a single central London bus route have raised enough money to cover 800 buses across the UK and the tube network too.

Legg departs Global Radio

LONDON – John Legg, Global Radio’s business development director, has left the company with no job to go to.

ITV takes 25% stake in Carbon Media

LONDON – ITV is continuing to expand its global content business, acquiring a 25% stake in factual independent producer Carbon Media for £1.1m.

Mediabrands appoints George for new digital role

LONDON – Mediabrands, the holding company for Interpublic-owned Universal McCann and Initiative, has appointed digital marketer Quentin George to the new role of chief digital officer.