Fast Ronaldo

According to this commercial, football star Cristiano Ronaldo can easily keep up with a Bugatti Veyron:

His own Ferrari 599 GTB Fiorano on the other hand seems to be a car he can’t control: this morning he crashed it in a tunnel near Manchester Airport. Amazingly Ronaldo stepped out of the wreckage without a scratch. The car didn’t survive the blow though. I guess Ronaldo knows what he will be working for the next 3 days.

The Sexiest Man In Advertising 2009

How could we forget our Second Annual Sexiest Man In Advertising competition? Last year’s winner was Geoff Edwards formerly of T.A.G. After much debate, please find our 11 entrants for 2009. Who will be the winner? You decide. The polls close Friday EOD. Oh, and gentlemen – do vote. Real men are not afraid to say, “Hell, that’s a good looking guy.” It’s 2008 for heaven’s sake. Ladies? Please. Enjoy.

Real world advertising guys do it better. Believe.

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1. Mike Fetrow – VP Creative Director at Space 150; More Info

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2. Scott Witt – Creative Director of Digital Media at Droga5; More Info

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3. Derek Lo – Creative at Anomaly; More Info

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4. David Bryant – Interactive Creative Director Digital, StrawberryFrog; More Info

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5. Dana Satterwhite – Freelance, Creative Director; More Info

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6. Kyle Nolan – Multimedia Art Director, On Ideas; More Info

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7. Steve Red – Co-founder, Red Tettemer; More Info

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8. Christian Jackson – Copywriter at Arnold; More Info

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9. Fernando Sosa – Creative Director at la comunidad; More Info

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10. Mike Sukle – Founder, Sukle; More Info

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11. Raafi Rivero – Co-founder of Desedo; More Info

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Mexico’s Evening News Attack

The attack is another example of violence against journalists in Mexico.

Will Viewers Come Back for Award Shows?


MINNEAPOLIS (AdAge.com) — After ratings tanked for last year's strike-struck awards shows, the next two months will determine if people still choose "The People's Choice Awards" and other star-studded events such as Sunday's "Golden Globe Awards" on NBC and next month's "Academy Awards" on ABC. Last night was the first test and the results were mixed.

Part 2 of Fallons Work for TheLadders

Submitted for your approval, here is Fallon’s next installment for TheLadders. This time, we’re hunting chairs in the African plains, literally cruising through a herd of shitty desk chairs as they run from the dangerous rifle-toting “hunters” in their LandRover.

Like so many water buffalo, gazelles or zebra high-tailing it from, well, poachers, the chairs run run run until bang the biggest of them all is shot with a tranquilizer dart. We don’t want to kill the chair, just subdue it long enough to get some unqualified asshole’s large overpaid behind in it. Cue suffocation by $100k bullshit.

More:Fallon’s Tiny Monsters Represent/Offend ‘the Majority’

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CW Shuffles Its Upfront-Presentation Day for ’09


NEW YORK (AdAge.com) — The CW network will move its upfront presentation to Thursday morning this year, backing away from a 2008 experiment in which its entertainment chief, Dawn Ostroff, tried to talk about the outlet's fall lineup in a party-like atmosphere.

McDonald’s: Asian weeks

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“Asian Weeks till 24th August.”

Advertising Agency: DDB, Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Photographer: Mikko Harma / Kustom
Other additional credits: Mika Wist

This Titan Does Controversial Nasal Spray Ads

longer-lasting-sex-adNo thanks to their ad, a nasal spray that entices sexual intercourse, Titan has been ordered to take down the ads as they are in violation of U.K. advertising laws as far as promoting prescription drugs are concerned. There were a lot of complaints with regards to the ads and leading the pack of complainants was the Advanced Medical Institute.

Titan is complying with the demand, with marketing director Steve Cox saying they are acting to take down the AMI posters still up “as soon as we can.” He estimated that there were around 30 of billboards remaining

(Source) Media Buyer Planner

Premature Ejaculator? Got Erectile Dysfunction? Try This Nasal Spray!

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A campaign for a prescription nasal spray that claims to help men overcome premature ejaculation and and erectile dysfunction will be pulled from 196 billboards in the U.K. because of a law against advertising prescription drugs on billboards.

The ads, which you can see above, also contain the word “SEX” in huge letters. And that foul, nasty, unthinkable word is what began the issues for Titan advertising, the agency responsible for despicably allowing such work to be shown. The horror! Apparently, an insane number of complaints have been logged, and the only way the Advertising Standards Authority could get them down was to remind the company that, oh, it’s illegal to tell people about prescription drugs (“to advertise directly to the general public”, that is).

The Guardian can be thanked for this story, and the following quote comes courtesy of a Titan rep., “We do believe that our position is legally defensible but we take a common sense approach to these issues and would rather focus on providing the help that can change the lives of the hundreds of thousands of men suffering from these issues, rather than on responding to continued debate through the media.”

Simply lovely how the Brits handle these issues. Cheers!

More:Porno Porno Porno Canada Porno Dick

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Univision Hires AOL Exec to Run Digital Unit


NEW YORK (AdAge.com) — Univision Communications has hired former AOL executive Kevin Conroy to run the Spanish-language-media group's digital business, a post that has been vacant for the past nine months, since Javier Saralegui left suddenly in April 2008.

How Not to Advertise Real Estate

A collection of poorly chosen photos from real estate listings shows you the wrong way to sell your property.

Obama’s Transition Team Urges Delay for Digital-TV Switch


WASHINGTON DC (AdAge.com) — President-elect Barack Obama's transition team is urging a delay in the Feb. 17 digital-TV transition. In a letter today to senators and congressmen, John Podesta, co-chair of the transition team, cited "major difficulties" in preparations for the digital changeover and new questions about the availability of coupons for converter boxes.

Seasonal copycat? / Une idée qui manque de fraîcheur

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THE ORIGINAL?
Nissan Pick-Up “think bigger”- 2005
Source : Shortlisted at Cannes Festival
Agency : TBWA/G1 (France)
LESS ORIGINAL :
Mercedes G-Class “fresh air included” – 2008
Agency : Jung Von Matt (Switzerland)
“air frais inclus” dit l’accroche. Voilà qui ne manque pas d’ironie de la part d’une idée publicitaire complètement éventée.

What the Facebook Is Going on Here?


All of these tiny interactions are sucking brains dry and getting in the way of advertisers like us who need to hypnotize/manipulate/cajole these brains into thinking about the products we're selling!

Clear Channel Overhauls Katz Media Group

NEW YORK (AdAge.com) — Clear Channel is laying off 122 employees as part of an overhaul of the staff for Katz Media Group, a subsidiary radio rep firm. Katz will lose 8.5% of its employees, primarily in ad sales, coinciding with a restructuring of Clear Channel's sales executives.

Hoegaarden Names Amsterdam Worldwide Global Agency


CHICAGO (AdAge.com) — Hoping to capitalize on a growing market for wheat beers, Anheuser-Busch InBev today named Amsterdam Worldwide global agency of record for its Hoegaarden beer, following a review.

City of Hope Women’s Shelter: Time

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Women who go through domestic abuse in the UAE are hesitant to speak or complain. City of Hope is the only organisation of its kind in Dubai that provides shelter to hundreds of women and hope to all the battered and bruised housewives. They wanted us to tackle this issue in a very sensitive yet effective manner so as to raise awareness and encourage women to speak up. We had to reach our target audience in an interesting and arresting manner. We distributed a different kind of beauty kit to women shopping in malls, especially when they are at cosmetics/beauty products stores or shops that cater exclusively to them.

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Copywriters: DV Hari Krishna, Doug Mackay, Rami Abu Ghazeleh
Art Directors: Kedar Damle, Arnoldfelix Fabella, Tarek Samaan
Other additional credits: Rawida Saade

The Latest Bullet in Advertisings Already Bloody Feet

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Today’s announcement of the results from the Madison Avenue Project weren’t all that surprising. One reader noted that the only surprise he though could come from the results would be that “everything is OK.” But as we found out, everything is not OK, and pretty soon Cyrus Mehri (the palest guy in the pic) will have built the biggest class action lawsuit to ever hit the ad industry &#151 one that could potentially the big guys down a peg or $XX million.

The study found that over all, blacks are underpaid, under-hired an under-utilized in such staggering frequency that not filing a class action lawsuit at this point would be like America not sticking a bayonet up Germany’s ass in WW2. It’s gotta be done. Heads must roll, everything must change.

And we haven’t even started talking about, you know, all the other ethnic minorities that are fundamentally shafted by advertising.

Mehri said in no uncertain terms today that he is building a class action suit. It was also mentioned that in order for change to come about, people need to stand up and share their stories, basically to feed Mehri’s growing fire. At long last, justice will be served Mehri will make more money.

Regardless of what anyone thinks of these findings, Mehri’s background is the most important thing to pay attention to. With huge, noteworthy cases against Coke, Ford, Morgan Stanley and others under his nice leather belt, agencies will take heed to:

A. Get their collective diversity programs in order, if they haven’t already.
B. Find out who they’ve screwed in the past, and make nice.
C. Put their heads between their legs, grip their shins, and hope their aortas don’t explode upon impact.

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More:The Results Of Mehri’s Findings & The Impending Lawsuit For Blacks In The Ad Industry

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Sayonara, Cable TV and Your $50 a Month BS

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Over the last few years, watching TV has become a huge chore. Well it’s always been tedious, but now more than ever it’s increasingly obvious that TV, including both broadcast and network providers, completely and totally suck. So, here’s why we don’t like it and what we’re going to do (if we can convince our roommates) to end the madness.

The Problem
First thing: as much as we love watching commercials, they are a huge waste of time that could be spent doing any number of things to improve one’s life. Each 30 second spot we’re subjected and re-subjected to is a waste the second time around (unless the message wasn’t absorbed completely bla bla). Furthermore, our habit is to “channel-check” until we’ve found something worth watching, until that show lands on a commercial and the whole thing starts over.

It’s annoying, and furthermore most of what we end up watching ends up being only semi-interesting anyway. All in all, cable (Time Warner Cable for us, $50 a month &#151 it’s the only service provider we have to choose from, and obvi the main programming is not ala carte) is killing our wallet. Compared to Web service (also $50) TV can’t compete on variety, barriers to entry and all that. So, our plan is to cut the cable altogether.

No more will we channel-check &#151 it’s over! Good Lord, we’re fucking tired of renting shitty television from TWC &#151 and there’s no friggin’ way we’re spending $8 more for DVR or $140 on TiVo.

One last point: we love what you all do, but your ads aren’t paying for good TV like they used to, so we’re giving up. Done. It’s over.

The Solution

We own an XBOX, which we use all the time for things like Guitar Hero and all that. But a semi-new and awesome feature we’d like to sign up for is NetFlix, which for like, $8.99 a month offers tons of movies (some 6,000). A guy can stream as many as he wants in a month, and pretty soon NetFlix promises to have their entire 12-gajillion movie library available &#151 even better! We love movies, and despise much of what’s available on TV, so this plan feels good. So does the additional $40 we’ll save each month.

News and other popular TV shows can be got online, via specific news and show sites as well as Hulu. And as for the occasional presidential inauguration, well, we’ll always have good ole’ network news if we want to watch it live.

Final Thought

Much of our general anger toward TWC could have been avoided with ala carte service at low rates. We’re sure they have some excuse for not offering this, but that secretly they figure it will be years before other cable providers enter the market. But what they didn’t seem to bank on was our level of frustration driving us to create our own content service. Sure, it’s going to require some duct tape, but the time we won’t spend watching ‘Saved by Zero’ and its brethren will be used creating other ideas like this one &#151 ideas that will not only save us money, but that will also save us from the monotony that is the 30 second spot.

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More: “Dear Sirius, Please Get Your Sh*t Together

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The Layoff Web Sites Are a-Growing

A new social networking site for anyone who’s been laid off, or fired, aptly named ThankYouForFiringMe has just popped onto our radar. Who says social networking is dead?

We figure this site’s creator could have saved a lot of time by creating a Facebook or MySpace group, but then that wouldn’t be very original now would it? The site isn’t advertising-specific, but nonetheless it’s a community (about 70 folks so far) of similarly-fated folks who can, presumably, drown their sorrows together. Collective gulps of whiskey may now commence.

The site’s founder writes in the mission statement:
“I learned two things (after being fired):
1. I was not my job, my business card or my paycheck
2. I can survive anything… with laughter.”

Sounds nice, right? Check it out.

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