Recently the American Association of Shit-Canned Media Elites held a party for those who have found themselves without employment. Now the organization is out with Obama-style t-shirts which read, “Yes, We Canned.”
In an odd sort of reverse back stab, this new The Ladders commercial, Chairs, from Fallon delivers a confusing message.
A report from the Online Publishers Association found that sites with original content outperformed the rest of the Web (i.e. ad networks, portals) .
FINDINGS:
— Since the first report in July, aided brand awareness scores on OPA member sites have increased 38%, while scores on ad networks have declined 19%.
— Similarly, brand favorability scores for OPA member sites have risen 27%, while ad networks, portals and MarketNorms have dropped 29%, 17% and 6% respectively.
— The new data also shows that younger audiences (18-34 year olds) are estimated to be about twice as likely (106% better, on average) to form favorable opinions about advertised brands on OPA member sites than on portals and MarketNorms (83% better). And the same trend holds true for affluent audiences, where OPA member sites are estimated to be 94% more effective at impacting brand favorability than MarketNorms, and 118% more effective at impacting brand awareness.
So, now you know where to spend your money online. Kinda.
More: “The Next Boomers: UK Study Reveals Their Secrets“
New Career Opportunities Daily: The best jobs in media
Après la très belle édition 2008, le réputé studio The Mill revient avec un showreel exceptionnel. Plus de 4 minutes de travaux, en rythme avec la bande son de Trentemoller – The Forest. A découvrir dans la suite.
LONDON – Freesat, the subscription-free satellite television service, has achieved more than 200,000 sales of its TV, radio and interactive channels since its launch in May 2008, according to company figures released today.
Karen Spiegel is R/GA’s representative to the public at large, which makes her an important person to people like me, who want to know things about agencies like R/GA. The digital shop is one of many wonders, and as such we want to get in there and dig around a little so to share with you how they do what they do. Today, my friends is that day, and I will walk R/GAs hallowed halls with Ms. Spiegel — who will surely have much to tell me about the interwebs and her agency’s place within them.
Needless to say, we’re stoked. The last time we went somewhere fancy, it was to JWT’s offices for their Halloween party/let’s announce to everyone that AgencySpy is here so he won’t try anything sneaky. Talk about a fish out of water. I hadn’t felt that awkward since high school, which was an orgy of weird mishaps and accidental farts.
Brian Morrissey tells me the agency has a nice coffee shop, but we want to see the other two buildings — for example apparently there’s one with a nifty freight elevator. He also mentioned something about a server room, which I heard has six chairs lined up in a semi-circle and fitted with these spiky metal things that plug into the back of R/GAers’ heads so they can literally zap into the Matrix. So excited!
More: “R/GA Helps Teens Cope With ‘Textual Harassment’“
New Career Opportunities Daily: The best jobs in media
LONDON – Marie Claire, IPC’s women’s monthly magazine, has appointed its executive fashion and beauty manager Carissa Wyten as its new international fashion manager.
Here’s a spot for LG that does a nice job of showing you how their steam cleaning system works. First you billow tons of steam into a desolate, dirty city, then you watch as the magical vaporized water makes everything all shiny and new.
Dear LG, please come to New York. We have this big street called Madison Avenue that’s all racist and whatnot, and we hear racists are scared of having the grime scraped off their facades so we think you’re the perfect company to take care of this issue. Here’s hoping this ad wasn’t produced by Madison Ave!
As always, thanks to Illegal Advertising for sharing.
More: “The Latest Bullet in Advertising’s Already Bloody Feet“
New Career Opportunities Daily: The best jobs in media
Abbott Mead Vickers BBDO has won the £2.5 million Metropolitan Police Service account.
LONDON – Blyk, the ad-funded mobile network, is parting company with UK chief executive Shaun Gregory, who is resigning for what the company termed personal reasons.
After almost a full day navigating the labyrinth of the 2009 International Consumer Electronics Show, I can honestly say that the coolest thing I've experienced isn't a gadget, a big flat TV or a great mobile device (hey, Apple isn't here). It's more of a feeling. A feeling that finally, after years of promise and the same old demos, the promise of the "web" is coming true, and it is much grander than we ever dreamed.
The ad industry’s favorite 1960s era sex/booze/flannel-suit drama MadMen (thanks AMC!) returns this summer, promises some guy associated with the show.
That guy, network EVP/GM Charlie Collier, assures us that despite some kind of contract tiff between show creator Matthew Weiner and Lionsgate TV will be resolved, and as long as they can wrangle the writers to get going in the next few months everything will be fine, just fine.
Hmm, well that actually sounds really really quaky and not at all for sure but thanks for trying, Mr. Collier. I swear to gawd if I can’t watch my MadMen I’ll walk straight to California and start yelling. Yelp. That threat feels as empty as the likelihood that Weiner will suck it up and resign. Sad Friday people.
Thanks for sharing, Pip! Source
More: “Will You Watch TNT’s Ad-Drama, ‘Trust Me’?“
New Career Opportunities Daily: The best jobs in media
For those not attending Affiliate Summit in Las Vegas Sunday through Tuesday, feel free to skip this piece. Unless you want to know what you’re missing…which is a lot. This year’s West show is the largest Affiliate Summit to date with over 3,000 registered attendees.
LONDON – Trinity Mirror has relaunched its network of local jobsites, providing a range of new features including mini sites, enhanced recruiter branding, keyword sponsorship and a CV database.
LONDON – The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has called a pitch for its ad account.
LONDON – Market research firm Kadence has promoted Kieron Mathews to managing director of Kadence UK.
“Save The Wild Life”
Advertising Agency: GITAM/BBDO, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks
LONDON – First Choice Holidays has set up a new CRM programme, which is designed to integrate with its current TV ad campaign, developed by its new direct agency Billington Cartmell.
Une série de photos impressionnante qui mélange les pixels dans un shooting sexy et osé du photographe Jean-Yves Lemoigne. Un excellent travail, commandité pour le numéro 3 du magazine Amusement.
Dans le même esprit : Flowing Pixels
Welcome to the third issue of DM Media Digest, Marketing Direct’s round-up of DM stories in the world’s media, designed to keep you abreast of the most significant media reports on direct and digital marketing. This issue includes articles from the Washington Post, on the BBC and in the Daily Mail.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
