Hasta La Creative!

This morning we got a press release announcing the launch of a riotously ironic! ad agency called WTF & Associates, spearheaded by president/CEO John Bristol.

Un très beau travail d’animation sur 6 courts épisodes et clips viraux disponible en HD pour l’album de Black Tide “Warriors of Time”. Dirigé et produit par l’agence Motherland. A découvrir en entier dans la suite.

LONDON – Telegraph Media Group has appointed Greg Hadfield, former news editor of the Sunday Times, as head of digital development.

LONDON – Universal Music Group, home to some of the world’s biggest artists including Amy Winehouse, Take That and U2, has kicked off a review of its pan-European media planning and buying requirements, including its £30m UK account.

LONDON – Disney Channel has created an in-house sales team to forge commercial deals for the channel online and on air.

LONDON – Channel 4’s share of commercial impacts among its key 16 to 34-year-old demographic dropped 7.7% year on year in 2008, and fell 9.7% year on year in the all-important TV month of December.

According to MediaPost, two advocacy groups are asking the Federal Trade Commission to investigate whether mobile marketers are violating users’ privacy.

In the 52-page complaint to be filed today, the Center for Digital Democracy and U.S. Public Interest Research Group allege that emerging mobile marketing shops deploy the same “unfair and deceptive” behavioral targeting strategies as older Web marketers.

“Mobile devices, which know our location and other intimate details of our lives, are being turned into portable behavioral tracking and targeting tools that consumers unwittingly take with them wherever they go,” the complaint alleges.

The groups are asking the FTC to probe how nascent mobile ad companies deploy techniques like behavioral targeting (or serving ads to people based on their online activity) and geo-targeting (serving ads based on people’s physical location). The complaint also asks the FTC to order mobile ad companies to notify consumers about how their data is used, and seek explicit consent to its collection.

Read more at Media Post

You may have heard Hal Riney resigned the Pinnacle Foods account last Friday.

Além do nosso já famoso Batata, a posse de Obama tem inspirado outras campanhas publicitárias. Isso, obviamente, garante inclusive uma boa mídia espontânea. As mais recentes iniciativas de IKEA e Pepsi, por exemplo, viraram reportagem da CNN.

A ação da IKEA, “Embrace Change 09″, pode ser considerada bem guerrilheira, já que promete redecorar o Salão Oval da Casa Branca sem custos para a administração de Barack Obama. O local de trabalho do novo presidente americano seria todo remodelado pelos designers e móveis da loja.

Já a Pepsi lançou a campanha “Dear Mr. President”, com sua assinatura “Refresh Everything”, que pede para as pessoas enviarem vídeos com mensagens de otimismo para Obama. Inclui também um canal no YouTube.

Há quem compare os logos de Obama e da Pepsi, mas eu já acho isso uma bobagem. De qualquer forma, parece que são tempos de falar de otimismo e esperança. Provavelmente veremos mais campanhas indo por esse caminho.

“An offroad car, not necessary for offroad people.”

Advertising Agency: DDB, Berlin, Germany
Copywriters: Ricardo Wolff, Frederico Aramis
Art Directors: Gabriel Mattar, Izabella Cabral
Creative Director: Dennis May
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Chief Creative Office: Amir Kassaei
Photographer: Sven Schrader