Lawson appoints MediaCom EMEA regional team

LONDON – Nick Lawson, newly appointed chief executive of MediaCom EMEA, has announced the line up for his EMEA regional team.

Bring your kids to work

En cas d’absence de système de garde, la solution pour pouvoir emmener les enfants sur le lieu de travail : un filtre transparent sur l’écran de l’ordinateur des parents qui leur permet de jouer sans faire de dégâts. Par l’agence BBDO New-York.

Une idée de Frank Anselmo et Jayson Atienza.

Channel 4’s Andy Duncan rejects merger with Five

LONDON – Channel 4 chief executive Andy Duncan has dismissed a potential merger with commercial rival Five as a solution to its funding deficit.

Pfizer Wages War Against Unregulated Drug Trade

pfizer-ad.jpg

“Get Real, Get a Prescription Advert” is an ad Pfizer UK put together to discourage people buying prescription drugs from unofficial websites.

Omnicom’s PHD wins Canon £50m EMEA media account

LONDON – Omnicom’s PHD has won Canon’s consolidated £50m media planning and buying account in EMEA, the bulk of which was previously handled by WPP’s Mediaedge:cia.

Viral da Nike traz uma Gossip Girl ninja

A atriz Taylor Momsen, da série adolescente “Gossip Girls”, estrela um novo vídeo viral da Nike. Ao ser “atacada” por fotógrafos, ela sai pulando obstáculos e escalando muros no estilo Parkour.

Observe como o vídeo destaca os tênis que ela está usando antes de sair correndo.

| Via Inquistr

Skittles Loses the Plot.

skittles-tailor.jpg

In the latest of its “_______ THE RAINBOW, TASTE THE RAINBOW!” ads, Skittles gives us the perplexing “Tailor.”

Comic – That’s how I roll

Edward

Just found this silly comic that made me laugh so hard I had to share it :P

Manchester United’s Rio Ferdinand launches digital magazine

LONDON – Manchester United star Rio Ferdinand is teaming up with digital publisher Made Up Media to produce a 24-page digital magazine, targeting 16 to 35-year-old aspirational males.

Gossip Girl em novo viral da Nike

gossipviral.jpg

A atriz norte-americana Taylor Momsen, mais conhecida por sua participação na série Gossip Girl, no papel da personagem Jenny Humphrey, e pela sua participação na comédia Grinch com Jim Carey, protagoniza o novo vídeo viral da Nike (apesar da marca não revelar ser de sua autoria).

Taylor Momsen escapa dos paparazzi de forma inusitada. A atriz pula muros e carros – algo parecido com o parkour – de forma a exaltar a performance de quem utiliza os calçados da Nike. Muito bem bolado!

::Via NotCot

Toyota iQ | Virtual Test Drive

iqs.jpg

A realidade proporcionada pelas novas tecnologias e os meios digitais é tão grande nos dias de hoje, que as fabricantes de automóveis estão realizando testes de direção cada vez mais voltados para o ambiente virtual.

Depois de falar sobre o test-drive do MINI nos cinemas (reveja aqui), trago uma outra novidade sensacional do segmento automotivo. É o “Virtual Test Drive” da Toyota para o modelo iQ, inaugurado no Reino Unido.

Em quatro ambientes diferentes, o usuário pode testar a sua eficiência, dirigibilidade e outras funções proporcionadas ali mesmo. O teste é tão viciante e interativo (respondendo a todos os seus comandos de maneira imediata) que, pelo menos pra mim, deixou de ser um teste, mas sim, um verdadeiro canal de entretenimento e experiência do produto/marca.

iqtt.jpg

iq23.jpg

iq.jpg

Clique (aqui) e faça o teste ;)

::Via Adverblog

Made Up Media creates digital magazine for Rio Ferdinand

LONDON – Digital magazine publisher Made Up Media is producing an online magazine with Rio Ferdinand, which will reflect the Manchester United and England defender’s interests.

Bigmouthmedia opens Spanish office

LONDON – Search marketing agency Bigmouthmedia has launched an office in Madrid as part of its international expansion programme.

Digital Intervention at Point of Purchase: A Look at Two Systems


NEW YORK (AdAge.com) — In a continuation of our report from the National Retail Federation convention in Manhattan, we look at two specific vendors whose screen systems facilitate digital intervention at point of purchase. Both marketing-communications companies offer interactive jukebox and music merchandising services, as well as product demonstration and comparison systems. And both systems pump ad-supported entertainment content to consumers in retail venues.

Independent.co.uk to host Al Jazeera video news

LONDON – Al Jazeera and The Independent have announced a new partnership that will bring Al Jazeera English video news bulletins to the web pages of the newspaper.

Sex Party Animal Video

I know this ad with the dog balloon in condom is not new but it’s becoming viral now.
As I already show you the print version of the ballons having sex here, I wanted to share now with you the dog sex video.

"Get it on"
[…]

Havas Digital appoints de Buruaga and Rhind as joint chief executives

LONDON – Havas Media has announced its two global executives, Gabriel Saenz de Buruaga and Anthony Rhind, will take the helm at Havas Digital when chief executive Don Epperson steps down at the end of the month (31 January).

I Love Viral Video – the best viral video this week #27

 

http://www.iloveviral.com/

Google to lay off 100 recruitment staff and close three engineering offices

LONDON – Google will lay off 100 of its recruitment staff and close three engineering offices as it contends with the weakening US economy.

Havas Digital appoints co-chief executives

BARCELONA – Havas Media has promoted Gabriel Saenz de Buruaga and Anthony Rhind to head Havas Digital, the umbrella company that manages all Havas Media’s interactive businesses.