Hasta La Creative!

Ao som de “My Generation” do The Who, a Pepsi mostra a presença de sua marca ao longo de diversos fatos marcantes da humanidade no último século.

Criado pela TBWA\CHIAT\DAY, o filme evoca o slogan mais famoso da marca, aquele que serviu de frente de batalha na maior guerra contra a Coca-Cola em meados da década de 1980: “Pepsi. The Choice of a New Generation”.

Dentro da mais recente campanha otimista da marca, “Refresh Everything”, o comercial mostra que cada geração renova o mundo, e que agora é a sua vez. Chama também para o site refresheverything.com.

É uma fórmula batida, mas ficou bem simpático. Destaque para as transições entre gerações. A produção é da MJZ.

LONDON – Primesight has recruited two senior account executives, Gary Denton and Priti Kara, from Titan Outdoor.

NEW YORK (AdAge.com) — Which of your body parts do you dislke the most? That question is the central gimmick of a advertising campaign being prepared for the new Broadway show "Reasons to be Pretty." Orchestrated by the SpotCo ad agency, a call went out for "everyday" people to show up at a Manhattan casting call ready to expose their bodies and confess their insecurities. The eight winners are having their parts photographed for the ads.

NEW YORK – Mexican billionaire Carlos Slim is reportedly close to investing about $250m (£170m) in The New York Times Company in a move that would help the ailing publisher repay mounting debts.

LONDON – YouGov has hired Mintel head of financial services Todd Davis as consulting director for its financial services division.

The girl from DDB has one boob size double D and one boob size B.
And yes advertising people only think about sex.

As a supporter of the National Advertising Benevolent Society (NABS), DDB was asked to contribute a submission to their annual calendar. ‘Swimsuit […]

Last month I have posted here a KitKat campaign with a wrapped bank.
Do you remember?
This week, another bank appears, but in a different style for KitKat.
Personally I prefer the wrapped bank.

advertiser: Kit Kat
agency: JWT London, UK
Creative Director: […]

LONDON – ITV1’s ‘Dancing on Ice’ picked up nearly a million viewers in its second week, growing its average audience to 9.2m, according to unofficial overnight figures.

LONDON – International media business Pearson said today that FT Publishing posted good sales and profit growth in 2008, despite the slowdown in the ad market in the fourth quarter.

Advertising Agency: AdmCom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Andrea Ligi
Copywriter: Massimiliano Pancaldi
Illustrator: Elena Locatelli