Jan
19
Jan
19
CAP publishes changes to non-broadcast ad code on food claims
Posted in: UncategorizedLONDON – The Committee of Advertising Practice has published changes to the non-broadcast advertising code today.
Jan
19
Disco Ballers Ray-Ban’s Answer to ‘What is Love’s’ Butabi Brothers
Posted in: Uncategorized
Like a hip-hop version of the Butabi brother’s What is Love, the Disco Ballers “bring the dance floor to the streets.”
Jan
19
Redundancies announced as Johnston Press restructures
Posted in: UncategorizedLONDON – Regional publisher Johnston Press has announced plans to restructure the advertising departments within its Midlands division, resulting in the loss of up to 18 commercial jobs.
Jan
19
Brand Immigrant Is in Serious Trouble
Posted in: Uncategorized
It has been my experience, particularly as relates to the U.S. Latino community, that the concept of a proud, hardworking and patriotic immigrant has been overshadowed by the negative imagery of the illegal immigrant, an image often associated with crime, cheap labor and abuse of government services.
Jan
19
Freshblow Fragrance
Posted in: UncategorizedUne façon astucieuse de parfumer son intérieur tout en soufflant avec cet objet disponible en 5 couleurs. Il permet grâce à une capsule de se dégonfler et de se transformer en diffuseur de parfum. Un concept du designer Moonhwan Lee.
Jan
19
Leo Burnett UK Takes A Motrin, Offers 2009 Predictions
Posted in: Uncategorized
Hmm. Leo Burnett must have been taking Motrin when they created their latest Future Trends in Advertising video.
Jan
19
Under Matt Freeman, GoFish Is Reborn as Betawave
Posted in: Uncategorized
When Matt Freeman left the CEO post at Tribal DDB last year to helm GoFish, the first thing many of his colleagues in the ad industry wondered was, "GoWhat?"
Jan
19
Volvo | Strongest Truck
Posted in: Uncategorized
A fabricante de caminhões Volvo Trucks lançou um advergame como ferramenta coadjuvante na campanha para apresentar seu novo modelo FH16. Apesar de ser uma frente secundária na campanha, o game interativo possui uma fácil navegação e um objetivo simples: correr contra o tempo e deixar o seu caminhão Volvo FH16 mais forte e potente. O que facilita atrair um grande número de pessoas curiosas.
O hotsite que abriga o advergame, afirmou que irá dar prêmios aos jogadores que obtiverem os melhores desempenhos no jogo. Revelou, ainda, as datas em que os prêmios serão entregues, e está listando o ranking dos donos das melhores pontuações.
Os prêmios consistem em acessórios de moda, como jaquetas e camisetas fabricadas exclusivamente para o lançamento da nova linha de caminhões da marca. Os acessórios são da Volvo Trucks Collection, que por sinal eu havia escrito sobre (aqui) no INvertido.
Jan
19
What Marketers Can Learn From Software Companies
Posted in: Uncategorized
To me, the crafts of marketing and software are starting to look alike. I'm fascinated to witness how organizations handle the increasing speed and complexity required to launch a campaign. As we watch time and cost trends curve up, it's easy to freak out. Our precious concepts seem in danger of collapsing under the operational burden of too many moving parts on too many screens. Our friends in the software field had this same freak-out in the '90s and they came through it OK, but transformed. I see lessons.
Jan
19
Shortys Discounted, Paws Funned, Commercials Hated
Posted in: Uncategorized
Check out Paw Fun, an Obama pet spoof site which, aside from selling t-shirts, will let you put your pet in the White House. Figuratively speaking, of course.
Jan
19
T-Mobile ad breaks during Celebrity Big Brother
Posted in: UncategorizedLONDON – Saatchi & Saatchi’s TV creative for T-Mobile’s “Life’s for Sharing” campaign was launched at the weekend.
Jan
19
Digital One advertises multiplex radio slots
Posted in: UncategorizedLONDON – Digital One, the national commercial digital radio operator, is formally inviting applications for new DAB radio stations.
Jan
19
Linfoot to lead GNM digital innovation
Posted in: UncategorizedLONDON – Guardian News & Media (GNM) has promoted digital executive Sara Linfoot to the new role of digital innovation manager.
Jan
19
Cello expresses caution in trading update
Posted in: UncategorizedLONDON – Market research and communications group Cello has warned its full-year results will come in at the lower end of market expectations, but said client expenditure levels are holding up.
Jan
19
Inauguration day – No More Bush
Posted in: Uncategorized
‘El Sanchez‘ did this wallpaper for Inauguration day, taking a fun spin on the Obama logo. You can download it for various screen and iPhone resolutions here.
Jan
19
Green Flag inspired by car manuals for DRTV drive
Posted in: UncategorizedLONDON – Breakdown cover provider Green Flag is launching a direct response TV campaign with a look inspired by the traditional car maintenance manuals.
Jan
19
IDS secures Acuvue to back hit Living show
Posted in: UncategorizedLONDON – Virgin Media sales house IDS has secured contact lens provider Acuvue as exclusive broadcast sponsor for series five of Grey’s Anatomy.
Jan
19
Brand Republic launches celebrity marketing blog
Posted in: UncategorizedLONDON – Brand Republic has today launched a blog covering celebrities and marketing, CelebritySellout, in what is planned to be the first of a number of new blogs.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.