LONDON – Social networking website Bebo has shrugged off rumours that parent company AOL is planning to sell the service, less than a year after it was acquired for $850m (£417m).
NEW YORK (AdAge.com) — As viral sensations go, it doesn't get much better than "What's G." The cryptic commercial was crammed with celebrities, yet never mentioned that Gatorade was the product. And that sparked a national frenzy of blog chatter and punditry. Earlier this week, Jimmy Smith, the creative director of the TBWA/Chiat/Day group that created the campaign, faced reporters to explain just what "G" was.
LONDON – CMW has sent out a limited run of Creme Egg direct mail packs to a selection of respondents from Cadbury’s 2008 digital campaign.
Madonna still has it as far as packing them in. After a successful “Sticky and Sweet Tour”, already the #1 Biggest Grossing Tour in history for a solo artist, another series of tours have been scheduled starting July 4 in London.
Stops will include appearances in never before played markets such as Werchter Belgium, Marseille France, Hamburg Germany, Oslo Norway, Helsinki Finland, Tallinn Estonia, Ljubljana Slovenia as well as stops in Romania, Hungary, Serbia and Bulgaria it was confirmed today by Live Nation. Additional appearances by Madonna will include return visits after more than 15 years to Madrid, Gothenburg and Munich.
“This new run of dates will further solidify Madonna’s position as one of the top selling touring artists of all time,” said Arthur Fogel, Live Nation’s Chairman of Global Music and CEO of Global Touring/Artist Nation.
(Source) Press
Hoping to win new ears for high culture, the English National Opera and Sky Arts enlisted three well-known directors to jazz up some arias.
A thumbs up for the new BBH Audi commercial
Credits:
Product: Audi Q5
Agency: Bartle Bogle Hegarty London
Executive Creative Director: Nick Gill
Creative Director: Kevin Stark & Nick Kidney
Art Director: Maja Fernquist
Copywriter: Joakim Saul
Agency Producer: Olly Chapman
Production Company: 1st Avenue Machine and Passion Pictures
Directors: Aaron Duffy/Russell Brooke
Producer: Belinda Blacklock
LONDON – JCDecaux’s UK revenues were down 4.7% during 2008, with revenues from billboards flat year on year in Q4 2008.
LONDON – In response to a story in 27 January edition of Marketing reporting that Unilever intends to reposition the Peperami brand as a healthier snack alternative, and make its brand ambassador less of animal, Mr Peperami has replied with a video and letter.
“Carry the Torch” is an animated cause spot meant to encourage Canadians to “Create a better Canada.”
LONDON – Paris Hilton’s British Best Friend launched with 428,000 viewers on ITV2 last night, according to unofficial figures.
LONDON – Disney-owned sports broadcaster ESPN has implemented a global recruitment freeze as it prepares to rebrand its UK channel North American Sports Network (NASN) as ESPN America this weekend.
LONDON – Online fashion retailer My-Wardrobe.com had a group of semi-naked men strutting around London’s streets this week, as you do, to promote the launch of its menswear range. Check it out.
LONDON – Daily Sport publisher Sport Media Group has said it is confident of securing fresh finance and that its short-term trading prospects are unchanged.
Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain’s … mammoth nature under two-word tagline “Play Big.”
LONDON – Footwear brand KangaROOS has a new global site which reflects where the user is and displays the time of day and the local weather.
LONDON – Chime Communications converted its net debt of £13.2 million into net cash of more than £5 million in the last half of 2008, it announced in a trading update today.
(TrendHunter.com) This micro fashion trend report features the top fashion trends in January 2009.nbsp; The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views) and our…
LONDON – DraftFCB has appointed Mark Fiddes, Euro RSCG’s global creative director on Reckitt Benckiser, as its UK executive creative director.
LONDON – Zenith Media has held on to the media account for China Mobile after a four-way pitch with Mindshare, Carat and Universal McCann.
LONDON – Disney has implemented a recruitment freeze at its international sports pay-TV network ESPN and is cutting 200 jobs at its ABC TV network in the US.
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