Hasta La Creative!

Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters.

Big Love’s season kicks off on January 18, 2009.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: Mike Smith
Creative Director / Art Director: James Clunie
Creative Director / Copywriter: Pierre Lipton
Photographer: Brad Harris

LONDON – Search marketing agency Jellyfish has won a 12-month contract with HotelConnect for pay-per-click search, following a competitive pitch.

LONDON – Walkers is promoting its ‘Do us a flavour’ crisps promotion with a new bespoke video channel on Yahoo!.

NEW YORK (AdAge.com) — As part of the World Trade Group's third annual "Future TV Show" conference, Turner Broadcasting's research chief slammed the present-day accuracy of Forrester Research data reports. Speaking on a panel about the future of audience measurement, Jack Wakshlag said a Forrester report about the coming impact of DVRs on the TV business "caused huge damage." He also had some choice words about the methods currently being used to analyze Nielsen audience data.

LONDON – Rubber Republic, the viral marketing agency, has launched an in-house consumer orientated business venture called aMap.

LONDON – Google is believed to be on the verge of launching Gdrive, a new service allowing users to store the entire contents of their hard drives on the internet.

Invadindo as praias nesta segunda-feira, a Havaianas da Austrália convoca a população a construir a “linha mais longa de bóias de Havaianas infláveis no mar”.

Se os australianos conseguirem bater o recorde da maior linha já montada no campeonato, fundos de ajuda serão enviados ao caixa da Starlight Children’s Foundation e do Surf Lifesaving Clubs.

A competição, intitulada Havaianas Thong Challenge está em curso desde 2007, instigando a paixão dos australianos pela marca 100% brazuca. Não deixa de ser um orgulho para nós, não é mesmo?!

Veja na seqüência o teaser de 2009:

Dica da Paulinha

LONDON – Trinity Mirror is to partner with Pluck to bolster interactivity across its national and key regional newspaper websites, Mirror.co.uk, Dailyrecord.co.uk and LiverpoolEcho.co.uk.

LONDON – WGSN, Emap’s business-to-business fashion news and analysis service, is to axe 10% of its 300-strong global workforce, including about 10 positions in the UK, as the downturn in consumer spending bites.

This isn’t actually an ad, but oh, it’s cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five.