Hasta La Creative!

LONDON – Bebo is to part company with its global vice-president of sales, Mark Charkin, who is to leave the social networking website without a job to go to.

LONDON – Bob Shennan has been appointed controller of BBC Radio 2 and BBC 6 Music, replacing Lesley Douglas who resigned over the prank calls made to Andrew Sachs on the Russell Brand show.

LONDON – ITV1 thriller ‘Unforgiven’ concluded last night with a winning 6.5m viewers in the primetime slot, while the US sequel to ‘Beverly Hills 90210’ debuted strongly on E4 with 518,000, according to unofficial overnight figures.

To generate buzz for Netherlands-based S&M rag Massad, agency New Message enlisted dour-faced porn star Sofia Valentine to wander fetish parties and brand ass, The Story of O-style.

LONDON – Agencies and advertisers are worried that proposals to merge Channel 4 with BBC Worldwide or Five will lead to less competition and potential abuse of dominant market positions by broadcasters.

LONDON – Possible mergers: Full merger between broadcasters unlikely, although RTL boss fancies a C4/Five partnership.

LONDON – News International has appointed Jeremy Schwartz to the board-level role of chief marketing officer amid a major restructure that includes the recruitment of Carat UK managing director Neil Jones as director of commercial strategy.

LONDON – Unilever will reposition its Peperami brand later this year as a healthier snack choice on the back of the launch of two additional lines.

LONDON – Welcome to the first edition of the Marketing Daily News bulletin, which will be published every weekday.

LONDON – Future Publishing has revealed a 1% rise in revenues to £41m for the three months leading up to December 31, amid what it describes as tough retail conditions.