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Près de 10 ans de travaux rassemblés à l’occasion de l’ouverture du nouveau studio suédois, Haymaker. A découvrir dans la suite, deux excellents showreels motiongraphics et visual effects.
a href=”http://twitter.com/davidburn/status/1079089670″span class=”mt-enclosure mt-enclosure-image” style=”display: inline;”img alt=”steffan_ad_buy.jpg” src=”http://www.adpulp.com/archives/2008/12/26/steffan_ad_buy.jpg” width=”406″ height=”213″ class=”mt-image-none” border=”0″ //span/a
Steffan asked me if his ad buy would prevent us from covering him on the editorial side of the site. I said no, it wouldn’t. Frankly, I don’t live in that world of traditional advertising/editorial separation native to mainstream media. Nor does AdPulp. Some might fault me for it, and that’s fine, but I like to write about my friends in the business and I’ll continue to do so whether they run ads here or not. Does that make what I say any less believable? I suppose that’s for you to judge.
a href=”http://www.amazon.com/Happy-Soul-Industry-Steffan-Postaer/dp/1592993524/daviburnpoet-20″Buy/a Steffan’s book on Amazon.
a href=”mailto:dburn@adpulp.com”Contact me/a about running an ad here.
pa href=”http://feedads.googleadservices.com/~a/Pb9ZB_4xsMtVvGoUTv4_HPkgIuA/a”img src=”http://feedads.googleadservices.com/~a/Pb9ZB_4xsMtVvGoUTv4_HPkgIuA/i” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feedproxy.google.com/~f/Adpulp?a=Qh1AYcxa”img src=”http://feedproxy.google.com/~f/Adpulp?d=41″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=zfGUx3iD”img src=”http://feedproxy.google.com/~f/Adpulp?d=43″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=DakCmlx5″img src=”http://feedproxy.google.com/~f/Adpulp?d=50″ border=”0″/img/a
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Aussie technologist, Elias Bizannes, wrote a href=”http://Liako.Biz/2008/12/the-makings-of-a-media-mogul-michael-arrington-of-techcrunch/”a fascinating piece/a on what makes Michael Arrington and his a href=”http://techdrunch.com”TechCrunch/a brand so damn popular and successful.
span class=”mt-enclosure mt-enclosure-image” style=”display: inline;”img alt=”Om_Mike_A.jpg” src=”http://www.adpulp.com/archives/2008/12/26/Om_Mike_A.jpg” width=”423″ height=”323″ class=”mt-image-none” style=”” //span
image courtesy of a href=”http://www.flickr.com/photos/laughingsquid/200139048/”Laughing Squid/a
Others have told about Arrington’s workaholic tendencies and drive. Bizannes breaks it down in the following manner:
ulliArrington’s background as a corporate lawyer and entrepreneur helped provide unprecedented access to Venture Capitalists (VCs) and the entrepreneurs who are desperate to get in front of them/li
liA focus on offline networking–from parties at Arrington’s house to TechCrunch events/li
liThe fact that Arrington saw the Web 2.0 wave coming and was perfectly positioned to ride it in to shore/li
liSuperior content sprinkled with images/li/ul
Get these things right and you too might become one of a href=”http://www.time.com/time/specials/2007/0,28757,1733748,00.html”Time Magazine’s/a 100 Most Influential people in the world. That is, if you’re also able to do the things Arrington does when he approaches a blog post. According to Steve Gillmor, a href=”http://www.techcrunchit.com/2008/12/23/how-to-write-a-mike-arrington-blog-post/”Arrington’s formula/a goes like this:
ulliThink of it first/li
liKnow you’re right/li
liBe funny/li
liKnow that what you’re interested in is reason enough/li
liKnow when to quit (writing a post)/li
liListen to commenters/li
liPortray the world in black and white/li
liAdd a tinge of outrage about things that most people don’t get worked up about/li
liDon’t take anyone’s shit/li
liLove what you do/li/ul
I’ve always been somewhat surprised by the numbers TechCrunch and other tech blogs pull in. I understand that it’s a giant industry, but so is media, marketing and advertising and those industries have nothing like TechCrunch. If you look at Gawker as a media site, then okay maybe there’s one. But think of the ad blogs you know. Adrants has had the lead from the beginning and still has it, but Adrants is no TechCrunch. There simply is no equivalent.
As someone who has dedicated four plus years to this enterprise, I have to wonder if that can be changed. AdPulp started in Chicago when I was a woefully underemployed copywriter. Soon thereafter, I took a full time position again and ever since, I’ve had to fit that pursuit and this one into the same day. That’s about to change. My full time job ends next Wednesday, and while I’m nervous about what that means, I’m also exhilarated, as I intend to put even more energy and effort into AdPulp. I don’t know what 2009 will bring, but I have high hopes for the growth of this media brand.
pa href=”http://feedads.googleadservices.com/~a/Wbmj6Py1-9hzyvUYVdElchMmEyU/a”img src=”http://feedads.googleadservices.com/~a/Wbmj6Py1-9hzyvUYVdElchMmEyU/i” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feedproxy.google.com/~f/Adpulp?a=djH9Z8k8″img src=”http://feedproxy.google.com/~f/Adpulp?d=41″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=UPewgTkr”img src=”http://feedproxy.google.com/~f/Adpulp?d=43″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=PsDvj0yh”img src=”http://feedproxy.google.com/~f/Adpulp?d=50″ border=”0″/img/a
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Advertising Agency: TBWA\Neboko, Amsterdam, Holland
Art Director: Edward Romunde
Copywriter: Robert den Bremer
Photographer: Thomas Pelgrom
To fill more seats, theater producers are stepping up their online presence in an effort to spread word of mouth among Internet users.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/26/business/media/26adco.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/26/business/media/26adco.html” border=”0″//a
/span
The Infrastructural City – Networked Ecologies in Los Angeles, edited by Kazys Varnelis (Amazon UK and USA.)
Publisher Actar says: Once the greatest American example of a modern city served by infrastructure, Los Angeles is now in perpetual crisis. Infrastructure has ceased to support its urban plans, subordinating architecture to its own purposes. This out-of-control but networked world is increasingly organized by flows of objects and information. Static structures avoid being superfluous by joining this system as temporary containers for people, objects, and capital. This provocative collection of photography, essays, and maps looks at infrastructure as a way of mapping our place in the city and affecting change through architecture.
I was waiting eagerly for The Infrastructural City – Networked Ecologies in Los Angeles. 3 reasons for that.
Number one, is Blue Monday: Stories of Absurd Realities and Natural Philosophies, Varnelis’ previous book which he co-authored with Robert Sumrell. Anyone who had that one in their hands will get my point.
Lane Barden, Fifty-Two Miles Downstream: An Aerial Survey of the Los Angeles River and Channel
Reason number 2 is Los Angeles, the one city on this planet i should be averse to. The first time i was there i saw creatures that freaked me out: Chupa-Chup ladies -heavy and round on top, super slim on the rest of the body- and all sort of people walking around with some rather stunning attributes that had been recently implanted. I could not accept that no one ever ‘walks around the city center’ to do some shopping, have a drink and sit down in a park. And where was the city center anyway? I realized i would never survive in L.A. without a driving license. The skyscrapers were tiny Lego structures thrown in a heap by the highway. And the river. Even that poor repudiated and alien river looked fake! I should never have liked LA. I tend to measure every city to a European one. I manage that tour de force almost everywhere but in LA the attempt is more preposterous than ever. That’s what charmed me so much. That and many other things. Los Angeles is the only city in the USA where i would be tempted to live.
From the series Los Angeles parking booths by Mac Kane
Let’s get to reason number 3. The Infrastructural City will drive you way beyond Los Angeles. The idiosyncrasies, stories and lessons described are thought-provoking enough to make you look at your own city with a more inquisitive eye. In this book, Los Angeles is little more than a (fascinating) case study, a pretext to explore the effects that today’s complex and distorted infrastructures, whether planned by public entities or developed by private and competing corporations, have on contemporary urbanism.
As Varnelis writes: Our goal was not modest: we set out to replace Reyner Banham‘s Los Angeles. The Architecture of Four Ecologies (1971) as the key text for understanding the city urbanistically. Instead of four ecologies, The Infrastructural City offers essays commissioned to researchers who bring the discourse on urbanism outside of its usual and sometimes way too formal boundaries. These essays cover the three scales of networks: landscape, urban fabric and the object.
In one of the essays of the book, David Fletcher invites us to ’embrace freakology rather than bucology’. The advice could apply to many aspects of the Los Angeles. Its river, for example. Instead of following blindly the assumption that it is an eye-sore and a disgrace whose dignity would only be recovered when the concrete is removed and its native vegetation and wildlife reimposed, one should be aware of the fact that coming back to the ‘natural’ state could only be done at the cost of anihilating a complex ecosystem made of exotic and native species that has slowly found its equilibrium over decades.
Image from the project Not A Cornfield
This hotchpotch of imported and original flora can be observed all over L.A. making it one of the most bio-diverse areas in the world. Most of us however, tend to reduce Los Angeles to its ubiquitous and iconic palm tree, a tree that is actually not a native species either. Most of them were planted to beautify the city for the 1932 Olympics, at a time when a city built around cars felt that it might have to re-invent its landscape. The average lifespan of the palm tree is 70 to 100. Its days under the California sun are numbered. And it doesn’t seem that the city is going to waste much tears on them as no palm tree has been invited to the Million Trees party.
Hopefully this will mean that the new breed of palm tree that double as cell antenna is going to loose some popularity as well:
Cell phone antenna camouflaged into fake tree
If trees of all sorts and a river are to be expected in a section dedicated to the landscape of L.A., lowly gravel is not. Neither is oil. Well, not in the way Frank Ruchala (don’t miss another of his essays, Recovering oiLA, you can access it on Lulu) pictures it: an actor which used to supply as much of the US’ oil demand as Saudi Arabia, an asset whose value nowadays has to compete (most often than not unsuccessfully) with real estate. Los Angeles contains one of the most intense concentration of pipelines in the world yet, the presence of the precious resource is often camouflaged behind mundane facades. As we all know now, the Industry with a big I in Los Angeles is no longer the one that earned it the nickname of ‘Oildorado.’
Postcard view (ca. 1900) of oil rigs in a booming giant oil field in the Los Angeles area. © Peter A. Scholle, 1999
The rest of the book explores what is below that patch of pavement, inside the backyard garden of an unassuming house or what goes though monster warehouses. Each chapter is written by a different expert but the many photographies, graphics and a certain spirit enable the book to find its own voice.
Photograph by Ric Francis/Associated Press (via)
As i mentioned above most of the infrastructures analyzed in the book provide food for thought wherever you happen to live.
Cables overhead. Image Xeni Jardin, One Wilshire flickr set
One Wilshire, the unassuming container of the U.S. telephone and data connections reaching across the Pacific evokes the very tangible spin-offs of information society. The analysis of Los Angeles & Long Beach’s ports, both major dispatchers of an unprecedented rise in the volume of goods from the Far East to the city and to the rest of the country, speaks to our seemingly unstoppable gluttony. I found some of the most illuminating comments in Roger Sherman‘s essay about change-based thinking, a position that invites architects and urbanists to envision their work under a different lens, one that would ‘sett a trap’ to capture potential change that inevitably occur in the lifespan of a city.
Image on the homepage from Lane Barden‘s series Fifty-Two Miles Downstream: An Aerial Survey of the Los Angeles River and Channel.
A lista de final de ano do Brainstorm #9 dessa vez será um pouco diferente. Ao invés de TOP 5 farei o TOP 9, e assim a tradição do blog ganha mais quatro novas posições.
Mas como sempre vale lembrar: são os melhores do ano segundo eu mesmo, uma escolha arbitrária, puramente pessoal e sem nenhum tipo de pretensão técnica, métodos científicos ou comprovações de qualquer espécie. Assim como qualquer lista, obviamente.
E você, lembre-se de concordar, discordar e fazer a sua própria lista nos comentários. Dito isso, vamos lá:
1: Barack Obama | Case
brainstorm9…/barack-obama-o-candidato-que-mudou-mais-do-que-uma-eleicao/
Mais marmelada impossível, mas também é impossível deixar todo o trabalho da campanha de Barack Obama à presidência dos Estados Unidos de fora do primeiro lugar dessa lista. Por tudo o que já foi dito, redito e repetido, é o case publicitário do ano. Mais do que isso, é um case que entrou para história.
O que mais ouvi de publicitários foi: se a campanha de Obama pudesse concorrer em Cannes Lions, levaria Titanium de cara, possivelmente até mais de um. O que as ações de Obama fizeram para a política e para a publicidade ainda vai ser motivo de muito debate e reflexão nos próximos anos.
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2: Batman: The Dark Knight | Warner
brainstorm9…/batman-cavaleiro-das-trevas-mereceu-campanha-que-teve-vice-versa/
Esse seria facilmente o primeiro lugar mais uma vez, se o case Obama não tivesse simplesmente chegado explodindo nossas cabeças. A campanha para “Batman: The Dark Knight” surpreendeu em 2007, mas teve seu desfecho impecável na metade de 2008, no dia da estréia do filme.
A integração de mídias, o envolvimento com os fãs e o sucesso gigantesco do filme de 2008 podem render a 42 Entertainment mais um Grand Prix em Cannes no ano que vem, assim como fizeram com “Year Zero” do Nine Inch Nails.
———————————————————–
3: Walk on Water | Electronic Arts
brainstorm9…/electronic-arts-cria-viral-sobre-o-proprio-defeito/
A resposta da Electronic Arts para um vídeo que tira sarro de um bug na sua série “Tiger Woods PGA Tour”, entrou rapidamente para os cases do ano não só por ser viral, mas principalmente por mostrar como uma grande companhia pode lidar com as críticas de usuários na internet.
Ao levar na brincadeira, responder de maneira bem-humorada e se mostrar atenta ao que acontece nas comunidades online, o vídeo da EA vai logo para o terceiro lugar dessa lista. É outro exemplo que você vai cansar de ver em palestras publicitárias no ano que vem.
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4: Whopper Freakout | Burger King
brainstorm9…/cannes-lions-2008-whopper-freakout-burger-king/
“Whopper Freakout” entrou no ar em dezembro de 2007, mas a sua repercussão de case elevado ao status de benchmark em 2008 garante a sua posição no TOP 9 deste blog.
A criação que a Crispin Porter + Bogusky chamou de experimento social levou Integrated Lions, e hoje é usado como parâmetro para outras campanhas online. É comum ouvir a frase: “Não é um Whopper Freakout, mas…”. Isso aconteceu até com a última ação do próprio Burger King, o “Whopper Virgins”.
———————————————————–
5: In Rainbows | Radiohead
brainstorm9…/radiohead-faz-balanco-de-in-rainbows/
Esse é outro case que teve início no final de 2007, com o lançamento do álbum no esquema pague-quanto-quiser, eleita pelo NY Times como uma das grandes idéias do ano passado.
Acontece que diversas ações foram lançadas pelo Radiohead em 2008, como o faça um clipe em animação, parceria com o Google no vídeo de “House Of Cards”, participação na campanha MTV EXIT, o Create Your Rainbow, etc.
Por entender como poucos o papel da indústria fonográfica na internet, o Radiohead merece estar em qualquer lista de melhores, seja de 2007 ou 2008.
———————————————————–
6: Wario Land: Shake It | Nintendo
brainstorm9…/nintendo-wario-land-shake-it/
Esse é um tipo de intervenção que nem é novidade, mas que se tornou surpreendente e ganhou rótulo de genial pelo uso da plataforma e, principalmente, pelo fator surpresa. Simplesmente ninguém esperava aquele reboliço todo no YouTube quando clicou no link enviado, blogado e/ou twittado por alguém.
A peça criada pela Goodby, Silverstein & Partners se transformou em viral instantâneo, e foi destaque em milhares de blogs pelo mundo.
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7: Unboxing Omnia i900 | Samsung
youtube.com/watch?v=QQlzX7EyIwU
Esse é o único do TOP 9 que vergonhosamente acabei não postando aqui no blog ao longo do ano. Falha total minha, já que esse vídeo da Samsung é um dos poucos virais fabricados por uma empresa e que pode, sem medo, se chamar de viral.
Aproveitando um movimento comum por blogs e fãs de tecnologia, o gadget foi filmado durante a abertura de sua caixa. Acontece que aqui a caixa era um pouco diferente. Ridiculamente simples e genial.
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8: Awareness Test | Transport for London
brainstorm9…/teste-de-atencao/
brainstorm9…/teste-de-atencao-whodunnit/
Os testes de atenção da campanha Transport for London fizeram o queixo de todo mundo cair em 2008. Surpreendentes, virais e efetivos, os vídeos criados pela WCRS renderam Leão em Cannes Lions e a invasão em computadores do mundo todo.
O dothetest.co.uk foi outro que cansou de ser passado e repassado de computador em computador no ano que está terminando.
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9: I’m A PC | Microsoft
brainstorm9…/microsoft-windows-im-a-pc/
Eu sei que essa é polêmica, principalmente por constar em uma lista que pretende selecionar os melhores do ano. Mais ainda que não seja uma campanha brilhante no conceito e no formato, não dá para negar a importância e o passo corajoso da Microsoft.
A esperada resposta às provocações da Apple virou notícia de primeira página de jornal, teve idas e vindas, como um início esquisito com Jerry Seinfeld, mas o que foi para o ar gerou uma repercussão gigantesca, criando o “orgulho PC”.
Pela sua representatividade, a campanha da Microsoft merece entrar nesse TOP 9.
(TrendHunter.com) This micro luxury trend report features the top luxury trends in the last year.nbsp; The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views) and our…
(TrendHunter.com) The 2008 top list mania is in full effect, and that includes the list of top baby names in 2008. Even though the Obama family names did not land in the top 10, they did experience a rise from 2007 to 2008.…
(TrendHunter.com) Zac Efron proves that not all teenage stars are wild and irresponsible by joining forces with Gifts.com to bring cheer to the sick kids at the Mattel Children’s Hospital at UCLA in Los Angeles.
Zac Efron…
a href=/media/print/citro_n_berlingo_joeimg src=http://adsoftheworld.com/files/images/JoesChoiceKlein.preview.jpg alt=Citroën Berlingo: Joe title=Citroën Berlingo: Joe class=image image-preview width=448 height=460 //apThis ad was placed on the page of the US election results./p
pAdvertising Agency: a href=http://www.eurorscgamsterdam.nlEuro RSCG Amsterdam, The Netherlands/abr /
Creative Directors: Joost van Praag Sigaar, Laurens Boschmanbr /
Published: November 2008/p
The coal industry may have found a good alternative as far as prying away from the carbon emission issues with its so-called clean coal. While environmentalists are still figuring out how these clean coals are made and would function, it is apparent that advertising clean coal will become entirely aggressive to save the faltering coal industry from the said new pollution standards pegged to save the environment from pollution and unwanted carbon emissions.
the concept of “clean coal” is somewhat nebulous – it encompasses a number of techniques for reducing pollution by chemically washing coal or capturing and storing emissions – and the most effective technology, carbon sequestration, is still 10-15 years from being built for American plants.
Rest assured there are still loopholes surrounding the clean coal concept. Surely further studies will be presented to either justify or take down this seemingly masked concept that the coal industry is undertaking right now.
(Source) Washington Times
a href=/media/print/mitsubishi_space_wagon_spacious_2img src=http://adsoftheworld.com/files/images/mitsu2.preview.jpg alt=Mitsubishi Space Wagon: Spacious, 2 title=Mitsubishi Space Wagon: Spacious, 2 class=image image-preview width=460 height=338 //apAdvertising Agency: Asatsu, Thailandbr /
Executive Creative Director: Taweechai Pongmaneerattanabr /
Associate Creative Director: Pat Svetamrabr /
Associate Creative Group Head: Noppadol Suntraviratanabr /
Art Director: Phasu Chitrakornbr /
Copy Writer: Kunthakorn Smitanandabr /
Photographer amp; Retouch: Studio de NAGARAbr /
Published: June 2008/p
a href=/media/print/mitsubishi_space_wagon_spacious_1img src=http://adsoftheworld.com/files/images/mitsu1.preview.jpg alt=Mitsubishi Space Wagon: Spacious, 1 title=Mitsubishi Space Wagon: Spacious, 1 class=image image-preview width=460 height=338 //apAdvertising Agency: Asatsu, Thailandbr /
Executive Creative Director: Taweechai Pongmaneerattanabr /
Associate Creative Director: Pat Svetamrabr /
Associate Creative Group Head: Noppadol Suntraviratanabr /
Art Director: Phasu Chitrakornbr /
Copy Writer: Kunthakorn Smitanandabr /
Photographer amp; Retouch: Studio de NAGARAbr /
Published: June 2008/p
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
