Samsung Gets Weird With Beauty Queen, Penguin, Crownfish
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What do a penguin, a beauty queen and a crownfish have to do with each other? Nothing unless they are the main characters in a Samsung ad.
What do a penguin, a beauty queen and a crownfish have to do with each other? Nothing unless they are the main characters in a Samsung ad.
BBDO Argentina has rolled out this viral stop motion using Post-It Sticky Notes. This is the second commercial that Trend Hunter has featured using “Post it” papers to create stop motion, but the results…
LONDON – The Times is to raise its cover price by 10p to 80p from Monday, 1 Sept, as its parent company News International looks to drive revenues.
Many young people are entering our industry at an amazing time, when old systems are being smashed slowly but surely. Our youth will write the future, but first must navigate the present media landscape — a crumbling Rome filled with stereotypes, brands and agencies that one day will cease to be relevant.
What's the key to succeeding in New Rome? Building your own brand, not just the brand of your clients.
LONDON – Google has said it will press ahead with its search-advertising deal with Yahoo, despite not having yet received approval from the relevant US authorities.
LONDON – AOL UK has partnered with Russell Grant Astrology to launch an enhanced horoscope channel.
LONDON – BBC Worldwide will celebrate the 10th anniversary of pre-school show the ‘Tweenies’ in 2009 with a year-long party including live events, a new website and party-themed DVDs.
LONDON – Virgin Media TV has promoted two executives from its Living channel to new roles designed to bring all the channel teams together.
Hello? Is anyone in the ad world at their desks today? If so, Doner has taken Amazon. AdAge has them beating out Cole & Weber United, Publicis, Seattle and McKinney.
What AdAge also notes is that Amazon doesn’t use a lot of advertising spending last year just $25M. Despite that, the web retailer reported its fourth consecutive quarterly profit on a gain in sales. You could make the case that for Amazon, it’s about SEO, good service, good products and community, not the advertising.
Doesn’t matter. Hoorah for Doner!
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New Career Opportunities Daily: The best jobs in media
LONDON – Havas chairman Vincent Bollore has bought a further $376,000 (£205,547) worth of shares in Harris Interactive, bringing his stake in the market research business to nearly 13%.
LONDON – Sport, the free men’s weekly, is to stream highlights from the Barclays Premier League and other major sporting events on its website.
NEW YORK (AdAge.com) — The Olympics on NBC snagged what is now touted as the largest number of viewers for any televised event, a feat that proves what network TV can do when it broadcasts programming that has the broadest appeal. One media-buying firm is suggesting that some of that success was driven by a demographic group that has proven increasingly difficult for network TV to reach: young male viewers.