Hasta La Creative!

Good-bye cellulite.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director / Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune (dune-ny.com)
Hand Lettering: Andre Trenier

Advertising Agency: Ó!, Reykjavik, Iceland
Creative Director: Thoromar Jonsson
Art Director: Einar Gylfason
Copywriter: Gretar Thorisson
Released: April 2006

Production Company: Saville Productions
Director: Rupert Wainwright
Executive Producer: Rupert Maconick
DP: Daniel Pearl
Advertising Agency: Tombras Group, Knoxville, USA
Creative Director: Nick Vagott
Creative Director: Brian Potter
Sr. Vice President: Alice Matthews
Editor: John Mallerman
Post Producer: Leanne Davies
Post Production: Fluid / New York
Music: Fluid
Composer: Judson Crane
Media Buyer/Planner: Guy Jacobson

Advertising Agency: H, Paris, France
Creative Director: Eric Galmard
Art Director: Philippe Rachel
Illustrator: Vania Zouravliov

If you have to be at work like I do (bollocks!), why not learn something, right? Here’s 5 minutes from BBC Four documentary “The Rise and Fall of the Ad Man”. This section focuses on how Saatchi & Saatchi came to prominence by producing election advertising campaigns for Margaret Thatcher’s Conservative Party during the 1980’s.

You know how the BBC rolls. They can make the most boring shit hyper-fascinating. In this case, you may have heard this story before, but this re-telling is worth a watch.

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Following the surprise announcement of Alaska Gov. Sarah Palin as John McCain’s VP pick, you can bet the Democrats are feverishly at work on a response ad. I’ll personally be surprised if they pass up this footage of Palin firing an assault rifle. Then again, I’d be just as surprised if the GOP didn’t use it. (In fact, I first found the scene at the 25-second mark of this “Palin for VP” video on YouTube.) Obama’s camp might use the shots to offset the maternal image that could lure Hillary supporters. McCain’s people might see it as a great symbol of Palin’s lifelong support for the NRA. Guns and military regalia always make for an interesting divide in political races. Conservative Margaret Thatcher got a popular boost from riding around in a tank, but liberal Michael Dukakis was hammered for similar footage—proving that an anti-military legislative record trumps actual service in the U.S. Army. Then, of course, there was Bush’s iconic flight-suit moment, which became a divisive image largely because of its role as a prelude to “Mission accomplished.” So what do you think? Will the Democracts go the boring route and talk about things like ethics investigations, or will they come out guns a-blazin’?

—Posted by David Griner

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Bækbo Hinke
Post Production: Morten Meldgaard, Utopia Design

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Bækbo Hinke
Post Production: Morten Meldgaard, Utopia Design

(TrendHunter.com) The newest gym to open in Portland, Oregon will be just as green as its lush surroundings. The Green Microgym is one of the only gyms that will take its power from a constant and considerable amount of…

We were just talking about David Lubars, Big Spaceship and the role of the creative director. To add to that conversation, lets add the thoughts of David Fowler, CD of Ogilvy Worldwide. Key thought (around 3:36):

“You have to build or begin an idea fit for purpose. You have to have an idea that’s organically scalable that can be transferred to other people in other disciplines. If you just have the idea and try to retro-fit that, it’s very difficult. But if you in fact, if you take those people and those other disciplines into account when you conjure the notion, then you’ve reduced a tremendous amount of friction going forward.”

Right. There you go. Creative Directors need to be thinking about all the extensions at the point of ideation, which doesn’t seem to be happening at some of the death stars (Big Spaceship and BBDO being a great example). It’s the cause of a lot of tension between digital and traditional shops, as well as the PR units that get involved later in the game play.

Addendum: Fowler is incredibly thoughtful and doesn’t he seem rather nice?

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