Chime close to digital research business launch

LONDON – Chime Communications has revealed more details about the digital research business, Caucus, which it is launching in the autumn.

‘Buffy’ Returns to Life Online


NEW YORK (AdAge.com) — Warner Bros. Television Group officially launched TheWB.com, an ad-supported, video-on-demand online network, to the public on Wednesday. The site will feature full episodes of defunct series that gained cult status over the last decade, including "Buffy the Vampire Slayer," "Gilmore Girls," "Roswell" and "Veronica Mars."

Frenemies – Shannen Doherty & Jennie Garth on EW Cover (GALLERY)

(TrendHunter.com) Shannen Doherty and Jennie Garth are featured in an awkward “we are friends, y’all” shot on the new cover of Entertainment Weekly. The reason? They have to play nice to promote the new spin-off of cult…

21 Tributes to College Football (CLUSTER)

(TrendHunter.com) This aint just college football. The following slideshow highlights some of the most interesting football inventions and innovations, from football-inspired fashions, like swimwear for girls, to high tech…

Survey reveals salary increases for marketers

LONDON – A survey of marketing professionals has revealed wildly varying salaries for the same jobs.

Winged Cats – Kittens with Wings (GALLERY)

(TrendHunter.com) Fame can be so short on the Internet. A winged cat has already stolen the thunder of the four-eared cat, Yoda.

Meet Tom, the unique winged cat which developed a pair of fur-covered wings during the…

Cadbury gorilla to reprise his role next week

LONDON – Cadbury is bringing back its drumming gorilla next week, nearly a year on from the original launch.

It’s either McDonald’s fries or certain death

Cliffhanger

The characters in DDB Stockholm’s McDonald’s commercials tend to find themselves in rough spots. When they’re not suffering from wrenching nightmares, they’re having to choose between McDonald’s french fries and Wile E. Coyote-style death plunges while hanging precariously off the sides of cliffs. For the guy shown here, it’s a difficult but ultimately obvious decision.

—Posted by Tim Nudd

McCann tries to make baseball look exciting

Joba
It’s no secret that baseball’s a slow-moving sport. I’m a fan, and even I can’t sit through an entire game. They tend to run three-hours-plus and contain about 15 seconds of excitement. So, it’s appropriate that McCann Erickson crams about 15 seconds of action footage into each of its new spots promoting Major League Baseball’s postseason. They toss in oddities like insects attacking players and black cats running around the field—that stuff’s actually more lively than the game action itself! There’s also a guy blogging, I guess, but even he seems more interested in the bugs on some pitcher’s neck than the score. I’m skipping the postseason this year. And for those who’d accuse me of sour grapes as the playoff hopes of my beloved Yankees dim with each double play Derek Jeter bounces into, I offer the standard, time-tested reply: Wait until next year!

—Posted by David Gianatasio

Don’t even think about looking at her jeans

Here’s another Levi’s ad from Cutwater, which did the model-in-reverse spot from earlier this week. This second one’s cute, but it’s a little long, as in Gone with the Wind long. Did they really need a full minute and a half to get the concept across? By the time the girl gets knocked out, I’d stopped caring, opting instead to wonder who’s responsible for the music—it sounds like Max Raabe. Also, speaking as a man here, how are jeans that punish me for looking at hot chicks (and vice versa) a worthwhile investment? Maybe the creative were drinking too much of this when they came up with the idea.

—Posted by David Kiefaber

Sun-Rype: Run

Run

Advertising Agency: DDB, Vancouver, Canada

Renault: 2600 litres

Advertising Agency: Publicis, Warsaw, Poland
Creative Directors: Iwona Kluszczy?ska, Wojtek Dagiel
Art Director: Magdalena Drozdowska
Copywriter: Mateusz Ksi??ek
Studio: Efektura
Sound Engineer / Producer: Marek O?dak
Aired: April 2008

Automotive brands go where they shouldn’t

Ferrari_segway_copy
Jalopnik’s list of the 10 Worst Non-Automotive Tie-ins With Automotive Brands actually has a couple of good ideas on it, like the Jeep stroller and the Ducati flash drive (which is the best Sandisk flash drive on the market). Nascar meats are a real downer, though, as we’ve mentioned before; the Ferrari Segway scooter (seen here) is just weird; and wearing Bugatti cologne sends an unmistakable chemical signal that you’re an asshole. But I still say the crystal goblets my dad got with his Lincoln were the worst, because they have no tangible connection to cars, and nothing assumes the buyer wears a top hat and monocle every day like freaking goblets.

—Posted by David Kiefaber

Hogle Zoo: Jump

Jump

Can’t jump. Can’t dance. The white alligator is back.

Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Michael Slack
Executive Creative Director: Dave Newbold
Published: June 2008

Hogle Zoo: Poop

Poop

Like having over 200 pets. Only someone else cleans up the poop.

Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Michael Slack
Executive Creative Director: Dave Newbold
Published: June 2008

Hogle Zoo: Meat

Meat

Sure, they’re happy to see you. To them, you smell like meat.

Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Michael Slack
Executive Creative Director: Dave Newbold
Published: June 2008

Take cover from Jet Angel’s branding ideas

Jetangel_copy

If the company’s for real (and I’m praying it isn’t), Jet Angel‘s business model consists in large part of slapping client ad messages on decommissioned military equipment and parking these once-fearsome war machines in front of children’s hospitals. Yeah, that’ll boost a brand’s image. To hype itself in the political season, Jet Angel apparently drove McCain and Obama missiles around Manhattan and Washington, D.C., aimed them at local landmarks and sent the resulting pictures to the press. (See more pics here.) If the whole thing is a joke—i.e., an attempt at ironic humor or satire—it fails to meet the demands of the post-South Park era. (I know the show’s still on, but who watches anymore?) In the illustration on the company’s site, the hospital should be in ruins and the nurses’ hair on fire as they run screaming past the corporate-logo-emblazoned weaponry. The street-campaign should be Photoshopped to show the buildings ablaze—and why not toss in a Flogo Godzilla? My point: Real or not, Jet Angel, you bombed either way.

—Posted by David Gianatasio

MMA seeks feedback on Bluetooth marketing guidelines

LONDON – The Mobile Marketing Association has released a set of European Bluetooth marketing guidelines for public consultation.

Publicis launches Phonevalley in Russia

LONDON – Publicis has expanded its Phonevalley mobile marketing offering into Russia, which has 80m mobile subscribers.

Property portals Simplyzigzag and Properazzi to collaborate

LONDON – Simplyzigzag.com, the web-based home sales company, is to collaborate with property portal Properazzi.com.