Chime close to digital research business launch
Posted in: UncategorizedLONDON – Chime Communications has revealed more details about the digital research business, Caucus, which it is launching in the autumn.
LONDON – Chime Communications has revealed more details about the digital research business, Caucus, which it is launching in the autumn.
NEW YORK (AdAge.com) — Warner Bros. Television Group officially launched TheWB.com, an ad-supported, video-on-demand online network, to the public on Wednesday. The site will feature full episodes of defunct series that gained cult status over the last decade, including "Buffy the Vampire Slayer," "Gilmore Girls," "Roswell" and "Veronica Mars."
LONDON – A survey of marketing professionals has revealed wildly varying salaries for the same jobs.
LONDON – Cadbury is bringing back its drumming gorilla next week, nearly a year on from the original launch.
The characters in DDB Stockholm’s McDonald’s commercials tend to find themselves in rough spots. When they’re not suffering from wrenching nightmares, they’re having to choose between McDonald’s french fries and Wile E. Coyote-style death plunges while hanging precariously off the sides of cliffs. For the guy shown here, it’s a difficult but ultimately obvious decision.
—Posted by Tim Nudd
It’s no secret that baseball’s a slow-moving sport. I’m a fan, and even I can’t sit through an entire game. They tend to run three-hours-plus and contain about 15 seconds of excitement. So, it’s appropriate that McCann Erickson crams about 15 seconds of action footage into each of its new spots promoting Major League Baseball’s postseason. They toss in oddities like insects attacking players and black cats running around the field—that stuff’s actually more lively than the game action itself! There’s also a guy blogging, I guess, but even he seems more interested in the bugs on some pitcher’s neck than the score. I’m skipping the postseason this year. And for those who’d accuse me of sour grapes as the playoff hopes of my beloved Yankees dim with each double play Derek Jeter bounces into, I offer the standard, time-tested reply: Wait until next year!
—Posted by David Gianatasio
Here’s another Levi’s ad from Cutwater, which did the model-in-reverse spot from earlier this week. This second one’s cute, but it’s a little long, as in Gone with the Wind long. Did they really need a full minute and a half to get the concept across? By the time the girl gets knocked out, I’d stopped caring, opting instead to wonder who’s responsible for the music—it sounds like Max Raabe. Also, speaking as a man here, how are jeans that punish me for looking at hot chicks (and vice versa) a worthwhile investment? Maybe the creative were drinking too much of this when they came up with the idea.
—Posted by David Kiefaber
Advertising Agency: Publicis, Warsaw, Poland
Creative Directors: Iwona Kluszczy?ska, Wojtek Dagiel
Art Director: Magdalena Drozdowska
Copywriter: Mateusz Ksi??ek
Studio: Efektura
Sound Engineer / Producer: Marek O?dak
Aired: April 2008
Jalopnik’s list of the 10 Worst Non-Automotive Tie-ins With Automotive Brands actually has a couple of good ideas on it, like the Jeep stroller and the Ducati flash drive (which is the best Sandisk flash drive on the market). Nascar meats are a real downer, though, as we’ve mentioned before; the Ferrari Segway scooter (seen here) is just weird; and wearing Bugatti cologne sends an unmistakable chemical signal that you’re an asshole. But I still say the crystal goblets my dad got with his Lincoln were the worst, because they have no tangible connection to cars, and nothing assumes the buyer wears a top hat and monocle every day like freaking goblets.
—Posted by David Kiefaber
Can’t jump. Can’t dance. The white alligator is back.
Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Michael Slack
Executive Creative Director: Dave Newbold
Published: June 2008
Like having over 200 pets. Only someone else cleans up the poop.
Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Michael Slack
Executive Creative Director: Dave Newbold
Published: June 2008
Sure, they’re happy to see you. To them, you smell like meat.
Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Michael Slack
Executive Creative Director: Dave Newbold
Published: June 2008
If the company’s for real (and I’m praying it isn’t), Jet Angel‘s business model consists in large part of slapping client ad messages on decommissioned military equipment and parking these once-fearsome war machines in front of children’s hospitals. Yeah, that’ll boost a brand’s image. To hype itself in the political season, Jet Angel apparently drove McCain and Obama missiles around Manhattan and Washington, D.C., aimed them at local landmarks and sent the resulting pictures to the press. (See more pics here.) If the whole thing is a joke—i.e., an attempt at ironic humor or satire—it fails to meet the demands of the post-South Park era. (I know the show’s still on, but who watches anymore?) In the illustration on the company’s site, the hospital should be in ruins and the nurses’ hair on fire as they run screaming past the corporate-logo-emblazoned weaponry. The street-campaign should be Photoshopped to show the buildings ablaze—and why not toss in a Flogo Godzilla? My point: Real or not, Jet Angel, you bombed either way.
—Posted by David Gianatasio
LONDON – The Mobile Marketing Association has released a set of European Bluetooth marketing guidelines for public consultation.
LONDON – Publicis has expanded its Phonevalley mobile marketing offering into Russia, which has 80m mobile subscribers.
LONDON – Simplyzigzag.com, the web-based home sales company, is to collaborate with property portal Properazzi.com.