Career Revivals Through Dance – Season 7 “Dancing With The Stars” Cast (VIDEO)

(TrendHunter.com) Season 7 of Dancing With The Stars will have some new faces when it returns to prime time on September 2nd.

The 2008 cast of the hit Hollywood show was announced this morning on Good Morning America…

Photographers as Their Own Muses – Mario Sorrenti Bares All with Kate Moss

(TrendHunter.com) Trend Hunter has seen rockers, pop stars, basketball players and fashion designers as models. Now we can add photographers to this growing list.

If you have to pose with someone, supermodel Kate Moss…

Comic Book Tattoos – Superhero Body Art (GALLERY)

(TrendHunter.com) If tattoos reveal anything about a person, then this collection of comic book art tattoos speak volumes of the people whose bodies they adorn.

Comic geeks are giving hard core bikers a run for their…

Seeing The World Like an Animal – National Geographic Critter Cam (VIDEO)

(TrendHunter.com) Ever wonder what animals do when you’re not around?

Now with critter cams, researchers and everyday people can see what goes on when there aren’t humans around to observe animal behavior. The footage…

Bollywood Harry Potter – Hari Puttar

Hari Puttar is the Bollywood knock-off of the popular Harry Potter movie series, but it seems that the Indian Hari Puttar isn’t being so well received by Hollywood.

The Warner Bros. company is so upset,…

Bollywood Wizards? – Hari Putter

Hari Putter is the Bollywood knock-off of the popular Harry Potter movie series, but it seems that the Indian Hari Putter isn’t being so well received by Hollywood.

The Warner Bros. company is so upset,…

Self-Destructing USBs – The tâke Personal Pocket Safe & Secret Diary (GALLERY)

(TrendHunter.com) The tâke Personal Pocket Safe will destroy any information if someone tries to forcedly remove the memory chip. Together with data-lock pin pad protection, this makes it one of the most secure ways to…

P&G Takes Laundry Brands In New Directions


BATAVIA, Ohio (AdAge.com) — Procter & Gamble is branching into dry cleaning, fashion and more as it looks to innovate in new areas amid an economic downturn and changing consumer demands regarding laundry. Among other efforts, P&G is launching a full-scale test of its Swash youth-focused sub-brand in Lexington, Ky., and has enlisted Tim Gunn of "Project Runway" to provide style tips online.

55 Bizarre Dances – Tribute to Dancing with the Stars (CLUSTER)

(TrendHunter.com) The incredible success of Dancing with the Stars signifies the re-found fascination with dancing.

Dancing almost entirely become an activity restricted to professional, independent dance, such as ballerinas,…

Artistic Tributes To Water – The Waterdrop Installation by Héctor Serrano (GALLERY)

(TrendHunter.com) One of our most precious and natural resources, water, will be paid tribute to by the company Roca, at 100% Design London 2008, September 18-21, in Earls Court, London.  The centerpiece will be the Waterdrop…

Art That Expires – Edible Michael Phelps and More (CLUSTER)

(TrendHunter.com) Michael Phelps made of spices, and Britney Spears made of Cheetos are among several other edible famous people from a website dedicated to art with an expiration date, suspectandfugitive.com.

Some pieces…

Caught in the Undertow


Losing a client isn't exactly the end of the world. When we decided to put the shingle up, we knew what we were getting into. It's a fluid business, but losing any client is an emotional experience, and it's difficult not to be affected by the immediate aftermath.

Word of the Day: Prewards

Marketing to digital natives aged 12 to 26 is a tough task for the Gen X (and older) crowd, for Millennials have built up a heretofore unseen immunity to typical marketing come ons.

But Millennials are not perfectly immune. According to BusinessWeek, a marketer simply needs to speak their language. And thanks to efforts by Edo Interactive, a Nashville-based firm, brands like Jersey Mikes sub chain are learning the lingo.

Edo created what amounts to a fiscal Facebook: After applicants create profiles on Facecard.com, they get a Mastercard in the mail that allows them to borrow, lend, or give away money to buddies electronically. For a fee, retailers can send them “prewards,” small denominations of instant store credit, based on their age, location, and personal interests. Because the $2 to $3 gifts are redeemed via credit card, tracking is a breeze.

Jersey Mike’s sent “prewards” to 300 high school seniors, a group that is notoriously nonresponsive. But the gamble yielded an “overwhelming” 17% return rate, which is “way above” the numbers direct mailings produce.

Fake Brazilian Taxidermy – Casa Cor Synthetic Animal Heads (VIDEO)

(TrendHunter.com) A hot new design is coming out of Brazil. Fake big game animal heads are being made from cardboard, resin, acrylic and wood.

Casa Cor is the biggest interior design exhibit in Brazil. The theme this…

Extreme Adverstunts – Redbull Flugtag: Does Redbull Really Give You Wings? (VIDEO)

(TrendHunter.com) What is it about Redbull and their crazy promotions?

Have you heard about Flugtag (pronounced floog-tag)? It’s the latest promotion from those crazy kids at the Redbull company who seem to always come…

Extreme Adverstunts – Redbull Flugtag: Does Redbull Really Give You Wings?

What is it about Redbull and their crazy promotions?

Have you heard about Flugtag (pronounced floog-tag)? It’s the latest promotion from those crazy kids at the Redbull company who seem to always come…

Brands Spawn Labels

I often find myself saying, “If you’re thinking it, someone else is doing it.”

According to Ad Age, that someone else is Pepsi.

Sprouting from its Green Label Art initiative, the Pepsi brand has launched a virtual record label dedicated to digital singles. Green Label Sound, as the nascent outlet is called, has lined up two artists so far, Chicago hip-hop group Cool Kids and boy-girl synth duo Matt and Kim.

So the CPG clients I work for won’t be first to market with this idea. That doesn’t mean the idea can’t be improved upon.

Rubber Wedding Gowns – A Dress Made of 1400 Rubber Gloves (GALLERY)

(TrendHunter.com) British artist’s Susie MacMurray’s bridal dress is made from 1,400 inverted rubber gloves – yes, just the common household variety for doing the dishes.

It will be featured in New York’s Museum of Art…

It Ain’t Easy

Mark Fitzloff, Wieden + Kennedy’s newly appointed co-ECD said something to Adweek that I like.

“People think it’s easy to work on Nike. But what we’ve learned is that provocative advertising is not sector specific.”

Want To Make Money? Go Digital.

inc500.jpg

Inc. magazine recently released its 27th annual Inc. 5000 – a roll call of the fastest growing private companies in the country by revenue. Huge names that we were once just big, (think: American Apparel, Zappos, GoDaddy) were just numbers on the list. Lets take a look at who from the advertising world made it into the top 500 this year:

#36 – Adbrite
AdBrite is like Ebay offering buyers a place bid on online advertising.

#125 – iCrossing
With its 620 employees and a new CEO (Don Scales), the shop has seen an astounding 1,661.5% growth.

#196 – Wexley School For Girls
Um, sorry, but did you know that Wexley has 7,000 sq. ft. building, that has a grand piano, a miniature golf course and a 1973 Prowler RV meeting room?

There were other marketing, media buying and online advertising companies listed, but other than Wexley and some design shops, the list was devoid of traditional companies. Almost all of the shops listed under advertising and marketing were interactive specific. Not one traditional advertising agency on this list. Not one.

If you’re going to slam the door on your shop and start fresh with your own little advertising company, think twice. Think digital.

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