Hasta La Creative!

LONDON – First Radio Sales, the local radio sales business jointly owned by UTV and The Local Radio Company, has appointed Ian Fraser as sponsorship and promotions manager.

“I am the Denver Egotist and I will be back on Monday … maybe Tuesday, Wednesday and Thursday. It depends on when I wanna kick yer ass.”

Let the music flow.

Advertising Agency: Euro RSCG Colombia
Creative Director: Cruz Mujica
Art Director: Camilo Urrutia
Copywriters: Jimmy Vargas, Jorge Villarreal
Illustrators: Camilo Urrutia, Naranja Cine y TV
Photographer: Juan David Betancur
Producers: Andrés Mejía, Mauricio Moya

Brief:
Take Toyota Hilux’s brand promise “Unbreakable” to a new generation of consumers. Encourage these consumers to visit the showroom and/or arrange a test drive.

Solution:
Develop a screensaver, using the motion sensor built into the latest generation of laptops, to deliver a truly interactive experience and demonstrate the “unbreakability” of the 2008 Hilux. Distribute this to a database of potential Hilux buyers, and encourage them to forward it onto their friends. This allowed users to click through and arrange a test drive at their local dealership.

Results:
Marked increase (above 60% in some areas) in Hilux enquiries reported by dealerships. Corresponding increase in actual test drives. Informal dealer feedback described the campaign as “compelling”, “entertaining”, “very engaging” and “really helps to reinforce that a Hilux is unbreakable”.

Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O`Sullivan
Creatives: Rob Beamish, Hilary Badger, Stephen De Wolf
Producer: Liz Knox
Account Director: Dominic Henshall
Interactive Creative Director: Aaron Dustin
Interactive Developer: Matthew Visser

If you needed an organ transplant, your name would be here.

Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director / Creative Director: Tomas Lorente
Copywriter: Marilu Rodrigues
Art Directors: Axel Levay, Widerson Souza
Art Buyer: Monica Beretta
Account Supervisor: Valeria Ordonhez
Advertiser’s Supervisor: Dr. Antonio Carlos Forte
Other Credits: Elaine Carvalho

55 days to pay. Or maybe never at all.

Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink, Adam Livesey
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Adam Livesey, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew

55 days to pay. Or maybe never at all.

Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink, Adam Livesey
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Adam Livesey, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew

55 days to pay. Or maybe never at all.

Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink, Adam Livesey
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Adam Livesey, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew

LONDON – Andy Murray’s hard-won victory over Frenchman Richard Gasquet to win a place in the quarter finals at Wimbledon pulled in 3.8m viewers on BBC Two yesterday, according to unofficial overnight figures.

Bite has hired a well-known PRO for its MD EMEA role, luring one of rival Lewis PR’s most senior employees.