Nissan to sponsor Telegraph TV
Posted in: UncategorizedLONDON – Telegraph Media Group has secured Nissan as sponsor for its Telegraph TV on-line service.
LONDON – Telegraph Media Group has secured Nissan as sponsor for its Telegraph TV on-line service.
LONDON – Telegraph Media Group has secured Nissan X-Trail as a sponsor of Telegraph TV in a three-month deal, its largest to date.
LONDON – Time is running out for entry to the AOL Online Planning Awards, in association with Media Week.
John Napier, former chief executive of recruitment consultancy Hays, is to take over as chairman of Aegis Group when Colin Sharman retires later this month.
LONDON – Conde Nast is to bring back Wired magazine to the UK, more than a decade after the magazine first closed.
Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
Creative Directors: Ernesto Savaglio, Oscar Canabal, Tomas Ostiglia
Art Director: Marcelo Scatamacchia
Copywriter: Emilio Pastore
Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
Creative Directors: Ernesto Savaglio, Oscar Canabal, Tomas Ostiglia
Art Director: Marcelo Scatamacchia
Copywriter: Emilio Pastore
Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
Creative Directors: Ernesto Savaglio, Oscar Canabal, Tomas Ostiglia
Art Director: Marcelo Scatamacchia
Copywriter: Emilio Pastore
LONDON – Direct marketing agency Millennium is launching a financial services directory targeted at older consumers.
Given England’s established culture of drunken football hooliganism, one would expect the public to already appreciate how much puke their local city councils clean up. But oddly enough, they don’t. Hence, a lovely little ad campaign celebrating the down-and-dirty exploits of British garbage men, health inspectors and street cleaners. (See the full version of this ad here.) Some worry that the campaign will coarsen public discourse and cause “widespread offense,†but that’s hardly usual for a British PSA campaign.
—Posted by David Kiefaber
Possibly unable to lure any paying clients in these tough economic times, PR agency Porter Novelli says it’s creating a “pop-up fashion agency†called Jack + Bill that will “provide free branding, buzz building, media relations and viral marketing services to one individual in each of the following categories: model, stylist, women’s apparel designer and jewelry designer.†(The name comes from founders Jack Porter and Bill Novelli.) What’s more, Jack + Bill “will host an open ‘casting call’ on July 15 and 16 to select its clients.†The average age of the Jack + Bill staff is 26, so you know Tweeting, texting, Facebook and phosphorescent street-art promos are on tap for the lucky clients who get selected. Maybe I’m cynical. I could actually use some fashion advice. Hey, Jack + Bill, what goes with black? I can never remember.
—Posted by David Gianatasio
The latest Dark Knight advertising has made its way online, including an updated Gotham Times and some Joker journalism to match. Harvey Dent is also still touring the U.S. in his Dentmobile and leaving voicemail for his constituents. (It’s sad when the fake political viral advertising is better than the real political viral advertising. Some straight talk for the McCain campaign: Your rims actually suck.) Are the online newspapers, secret reveals and touring Dentmobiles working? According to Wired, tickets for many midnight screenings on July 17 are already sold out, and some theaters are adding 3 a.m. showings to meet demand. Of course, the rush might have something to do with this being Heath Ledger’s last screen performance. Either way, take that, Iron Man!
—Posted by Rebecca Cullers
Art doesn’t imitate life, it imitates advertising. Back in January, Italian artist Graziano Cecchini had the balls to create a crappier version of Sony Bravia’s award-winning ad, this time at the Piazza di Spagna in Rome. According to this video spotlighted on YouTube last week, Cecchini protesting the city’s Naples’ suspension of garbage collection in December due to lack of landfill space. Cecchini said the work “represented a lie told by a politician.†Clearly a colorful, bouncy lie. Either way, I can’t say much for the work itself other than, “nice balls.â€
—Posted by Rebecca Cullers
LONDON – AMV BBDO has created a print campaign lauding the benefits of organic food for the Organic Delivery Company.
JCPenney’s Rock Your Look online karaoke promotion ties in with the Teen Choice Awards. The winner gets to present an award at the show. The show and the promo clearly target teens, so what’s with the retro—more like Stone Age—song selections? “Word Up†by Cameo? “I Ran†by Flock of Seagulls? “Ballroom Blitz†by Sweet!? That last one is something like 35 years old. Admittedly, these are good karaoke choices—for those of us past 40. But today’s teens can’t possibly like this music. “Rock & Roll Hoochie Koo†by Rick Derringer!? Sure, that’s the perfect soundtrack for popping down to the basement for a quick frolic after class, but I doubt that’s what the retailer had in mind. Word up to Adrants for pointing me to the site. “Word up.†That’s what kids say these days, right?
—Posted by David Gianatasio